請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80879完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | Edward Hsieh(Edward Hsieh),Tim Chou(Tim Chou),Leon van Jaarsveldt(Leon van Jaarsveldt) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Tuomas Ylaetupa | en |
| dc.contributor.author | 奧特曼 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:20:12Z | - |
| dc.date.available | 2021-11-03 | |
| dc.date.available | 2022-11-24T03:20:12Z | - |
| dc.date.copyright | 2021-11-03 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-10-09 | |
| dc.identifier.citation | Arganini, Saba, Comitato, Virgili and Turrini, 2012. Gender differences in food choice and dietary intake in modern western societies. https://cdn.intechopen.com/pdfs/36935/InTech-Gender_differences_in_food_choice_and_dietary_intake_in_modern_western_societies.pdf Baltika, 2019. Baltika, the Russian beer market leader, increased sales and made a considerable contribution to the well-being of the whole community. https://eng.baltika.ru/newsroom/baltika-the-leader-of-the-russian-beer-market-increased-sales-and-made-a-considerable-contribution-to-the-well-being-of-the-whole-community/ Barbiroglio, 2020 https://www.forbes.com/sites/emanuelabarbiroglio/2020/08/25/brewdog-is-officially-the-first-carbon-negative-beer-business/ Bloomberg, 2019. Europe beer market to reach $159,69 Bn by 2025 1,8€ CAGR, says AMR. https://www.bloomberg.com/press-releases/2019-05-29/europe-beer-market-to-reach-159-69-bn-by-2025-at-1-8-cagr-says-amr Brewersofeurope.org, 2019. European beer trends, 2019. https://brewersofeurope.org/uploads/mycms-files/documents/publications/2019/european-beer-trends-2019-web.pdf Bärebring, Palmqvist, Winkvist Augustin, 2020. Gender differences in perceived food healthiness and food avoidance in a Swedish population-based survey: a cross-sectional study. https://nutritionj.biomedcentral.com/articles/10.1186/s12937-020-00659-0 Cabras, 2020. Craft Beer in the EU: Exploring Different Markets and Systems Across the Continent. Carbon Trust, 2019. Research reveals consumer demand for climate change labelling. https://www.carbontrust.com/news-and-events/news/research-reveals-consumer-demand-for-climate-change-labelling Conda 1. Giesinger Bräu. https://www.conda.at/startup/giesinger-braeu/ Conda 3. Giesinger Bräu 3. https://www.conda.de/startup/giesinger-braeu-3/ Crawford, 1888. The Kalevala. https://www.sacred-texts.com/neu/kveng/kvrune20.htm Darren, 2018. Why isn’t beer industry engaging better with female drinkers? https://beertoday.co.uk/beer-industry-female-drinkers-0518/ DNA, 2020. Digitaaliset elämäntavat 2020 kyselytutkimus. https://www.sttinfo.fi/data/attachments/00513/ceded4cb-ddeb-4441-9081-46990b8e41ac.pdf Eduskunta, 2002. Suomalaisen sahdin vientimahdollisuudet. https://www.eduskunta.fi/FI/vaski/sivut/trip.aspx?triptype=ValtiopaivaAsiakirjat docid=kk+180/2002 Europarlament, 2020. Tietoa luomuruoasta - EU- säännöt tiukentuvat. https://www.europarl.europa.eu/news/fi/headlines/society/20180404STO00909/tietoa-luomuruoasta-eu-saannot-tiukentuvat European Commission, 2019. Organic farming in the EU. https://ec.europa.eu/info/sites/info/files/food-farming-fisheries/farming/documents/market-brief-organic-farming-in-the-eu_mar2019_en.pdf Finlex, 2017. Alkoholilaki 1102/2017. https://www.finlex.fi/fi/laki/alkup/2017/20171102 Finlex 1734. Chapter 7. Rakennuskaari. https://www.finlex.fi/fi/laki/ajantasa/1734/17340002000 Flanders investment and trade, 2019. Beer market in Russia. https://www.flandersinvestmentandtrade.com/export/sites/trade/files/market_studies/2020_Russia_Beer%20market%20overview.pdf Government alcohol sales statistics, 2014-2019. Alkoholitilastot vuosi 2020. https://www.valvira.fi/alkoholi/tilastot/alkoholitilastot-vuosi-2020 Holst, Becker, Jörgensen, Grönbäk, Tolstrup, 2017. Alcohol drinking patterns and risk of diabetes: a cohort study of 70 551 men and women from the general Danis population. https://link.springer.com/article/10.1007/s00125-017-4359-3 Hovi, 2016. Käsityöläispanimon brändin rakennus. Huang, 2016. Drinking beer may be good for heart health. https://news.psu.edu/story/438346/2016/11/21/research/drinking-beer-may-be-good-heart-healt Hyrylä, 2018. Juomien Suomi. https://julkaisut.valtioneuvosto.fi/bitstream/handle/10024/161171/TEMjul_41_2018_Juomien_Suomi.pdf Iadrennikova, 2018. Analysis and improvement of excise taxes on alcohol in Russia. https://msed.vse.cz/msed_2018/article/179-Iadrennikova-Elena-paper.pdf Iltasanomat, 2011. Venäjä päätti - olit on alkoholia ja kielsi mainonnan. https://www.is.fi/taloussanomat/art-2000001718071.html Journal.beer, 2019. Beer business # 4-2019. The market of import beer in Russia: review and databases. https://journal.beer/2020/02/09/beer-business-4-2019-the-market-of-import-beer-in-russia-review-and-databases/ Kähkönen, 2020. Pienpanimot kamppailevat olemassaolosta - Myynnin hiipuminen alkaa ravintoloiden sulkemisesta. https://viisitahtea.com/juoma/pienpanimot-kamppailevat-olemassaolosta-myynnin-hiipuminen-alkaa-ravintoloiden-sulkemisesta/ Laitinen Aalto, 2019. Pienpanimoiden liiketoimintaan vaikuttavat tekijät Suomessa. https://www.theseus.fi/bitstream/handle/10024/172565/Laitinen_Saku_Aalto_Otto.pdf?sequence=2 isAllowed=y Laurila Saarinen, 2018. Arvio gluteenittomien tuotteiden markkinoiden kehittymisestä, case gluteeniton kaura. https://www.satafood.net/site/assets/files/1547/arvio_gluteenittomien_tuotteiden_markkinoiden_kehittymisesta.pdf Michalopoulos, 2020. EU beer market sales fell 20% so far this year due to COVID-19. https://www.euractiv.com/section/alcohol/news/eu-beer-market-sales-fall-20-so-far-this-year-due-to-covid-19/ Nieminen, 2013. Suomen pienin panimo toimii kellarissa. https://www.ts.fi/ruoka/1283464345/Suomen+pienin+panimo+toimii+kellarissa Nokian panimo, 2020. Uusi hiilineutraali ja gluteeniton keisari luomu. https://nokianpanimo.fi/uusi-hiilineutraali-ja-gluteeniton-keisari-luomu/ Paakkari. 2021. Duodecim; D-vitamiini. https://www.terveyskirjasto.fi/terveyskirjasto/tk.koti?p_artikkeli=dlk01044#s10 Pakala, 2016. Pienpanimoita syntyy kuin sieniä sateella. http://www.ts.fi/uutiset/talous/2727592/Pienpanimoita+syntyy+kuin+sienia+sateella Pakarinen, 2021. Gluteeniton olut. https://www.alko.fi/juoma-ruoka/juomatietous/panimotuotteet/oluttyypit/gluteeniton-olut Panimoliitto, 2020. Alkoholivero. https://panimoliitto.fi/verotus/alkoholivero/ Panimoliitto, 2019. Juomat. https://panimoliitto.fi/juomat/ Pitkälä. 2017. Gluteeniherkkyys. https://antioksidantti.fi/ravitsemusterapia/gluteeniherkkyys/ Price, Koval, Langford, 2013. Silicon: A review of its potential role in the prevention and treatment of postmenopausal osteoporosis. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3671293/# Proluomu, 2019. Luomun kulutus yleistyy. https://proluomu.fi/luomun-kulutus-yleistyy/ Pwc, 2021. Russian Federation. Corporate – Other taxes. https://taxsummaries.pwc.com/russian-federation/corporate/other-taxes Ranta, 2014. Pietarilaiset kaatavat Koffia innolla kurkkuun. https://www.is.fi/taloussanomat/art-2000001856378.html Sable Deshmukh, 2019. Europe beer market outlook - 2025. https://www.alliedmarketresearch.com/europe-beer-market Smith, Harlow, 2019. The beer agender. https://dealatisuk.files.wordpress.com/2019/09/68c83-0e690-the-beer-agender-digital.pdf Statista, 2020. Beer - Russia. https://www.statista.com/outlook/10010000/149/beer/russia Statista, 2019. Average cost per click (CPC) in search engine advertising (SEA) 2019, by country. https://www.statista.com/forecasts/1081157/cpc-search-engines-by-country-ecommercedb Statistics Finland, 2020. Employment rate and trend of employment rate 2010/09-2020/09, persons aged 15-64. https://www.stat.fi/til/tyti/2020/09/tyti_2020_09_2020-10-20_tie_001_en.html Talouselämä, 2017. Pienpanimoita on 85, kaksi tekee valtaosan tuloksesta - Sangen paljastaa joukkorahoituksen ongelmat. https://www.talouselama.fi/uutiset/pienpanimoita-on-85-kaksi-tekee-valtaosan-tuloksestasangen-paljastaa-joukkorahoituksen-ongelmat/f377536d-92f6-3b50-b47a-c67fc839589f THL, 2020. Alkoholijuomien matkustajatuonti. https://thl.fi/fi/tilastot-ja-data/tilastot-aiheittain/paihteet-ja-riippuvuudet/alkoholi/alkoholijuomien-matkustajatuonti Törnqvist, 2018. Pienpanimon perustaminen Suomessa. Valvira, 2020. Alkoholitilastot vuosi 2019. https://www.valvira.fi/alkoholi/tilastot/alkoholitilastot-vuosi-2019 Valvira, 2018. Mietojen alkoholijuomien mainonta. https://www.valvira.fi/alkoholi/mainonta/mietojen_alkoholijuomien_mainonta Vero, 2019. Pienpanimoalennus Suomessa. https://www.vero.fi/syventavat-vero-ohjeet/ohje-hakusivu/48587/pienpanimoalennus-suomessa/ Wolk-Lewanowicz, 2020. Insight: Carbon footprint labelling - a growing trend among consumer goods companies. https://www.icis.com/explore/resources/news/2020/07/17/10531480/carbon-footprint-labelling-a-growing-trend-among-consumer-goods-companies Yle, 2009. Superfood tarkoittaa erityisen terveellisiä ruoka-aineita. https://yle.fi/aihe/artikkeli/2009/10/08/superfood-tarkoittaa-erityisen-terveellisia-ruoka-aineita Ziemann, 2018. https://yle.fi/uutiset/3-10269103 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80879 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:20:12Z (GMT). No. of bitstreams: 1 U0001-2409202102300500.pdf: 2892314 bytes, checksum: 5f57d3d14aba006c8bb0abafe296e33d (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "Table of contents 1. Motivation for the Business 6 2. Products 11 3. Production 20 3.1 Production Process. 20 3.2 Production Equipment. 22 3.3 Raw Materials. 27 3.4 Packaging. 28 4. Market Analysis 30 4.1 Target Segments. 30 4.2 Regions. 33 4.3 Market Conclusions. 54 5. Competitors 55 5.1 Competition in Finland. 55 5.2 Porter’s 5 Forces. 55 5.3 Regional Competitors. 56 6. Market Survey 62 6.1 Descriptive Statistics. 62 6.2 Drink Preferences. 63 6.3 Buying Behaviour. 64 6.4 Purchasing Decision Factors. 65 7. Business Development Plan 72 7.1 Product Distribution. 73 7.2 Five-year Plan. 74 8. Management and Organization 77 9. Marketing Plan 80 9.1 Regulations on Alcohol-related Marketing in Finland. 80 9.2 Limitations for Alcohol-related Marketing Channels in Finland. 80 9.3 Limitations of Alcohol-related Marketing Content in Finland. 81 9.4 Brand. 81 9.5 Cost of Online Marketing. 83 9.6 Crowdfunding. 84 9.7 Giesinger Bräu as an Example. 86 9.8 Marketing Summary. 87 10. Financials 88 10.1 Start-up Costs. 89 10.2 Income Statement and Balance Sheet. 90 11. Uncertainty, Risks and Future Plans 94 11.1 Uncertainties and Risks. 94 11.2 Future Plans. 95 12. References 97 13. Appendices 104 Appendix 1. Distributor questionnaire. 104 Appendix 2. Examples of beer label texts. 105 Appendix 3. Business model canvas. 107 " | |
| dc.language.iso | en | |
| dc.subject | artisan brewery | zh_TW |
| dc.subject | beer | en |
| dc.subject | finland | en |
| dc.subject | artisan brewery | en |
| dc.title | 芬蘭手工啤酒商業計畫書 | zh_TW |
| dc.title | TopHouse Brewing - Finnish Artisan Brewery | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | #VALUE! | |
| dc.subject.keyword | artisan brewery, | zh_TW |
| dc.subject.keyword | artisan brewery,beer,finland, | en |
| dc.relation.page | 107 | |
| dc.identifier.doi | 10.6342/NTU202103335 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-10-13 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2409202102300500.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 2.82 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。