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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳文華(Wun-Hwa Chen) | |
| dc.contributor.author | Pei-Hsin Lin | en |
| dc.contributor.author | 林佩欣 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:11:01Z | - |
| dc.date.available | 2021-11-04 | |
| dc.date.available | 2022-11-24T03:11:01Z | - |
| dc.date.copyright | 2021-11-04 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-10-23 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80622 | - |
| dc.description.abstract | 我國紡織業過去曾經一度淪為夕陽產業，在歷經多年來的發展、轉型與研發投入後，現今以研發創新及彈性生產的優勢，成為許多國際品牌不可或缺的供應夥伴。但在現今產業風險高與景氣低迷的情況下，業者間的產品同質性過高以及品牌客戶重複性高的問題，不利於產業的長期發展。同時，在中美貿易戰、Covid-19疫情、以及各種大環境中難以預料到的事件與趨勢影響之下，企業如何掌握國際情勢與市場脈動，爭取更多的市場發展機會，提升競爭力，成為當前我國紡織業的重要課題。 在面對全球氣候變遷、人口持續增加與資源逐漸耗竭的時代，循環經濟已經成為國際經濟發展的共識，社會對於永續議題的關注大幅提升，永續消費逐漸成為主流．同時品牌商的經營與零售模式也正在改變，朝向更循環、個人化、彈性、數位的商業模式發展。此外，隨著數位科技的日新月異，傳統製造業勢必要朝向更智慧、高效能的營運模式，持續策化推動數位轉型，才能夠維持企業的競爭優勢，為企業帶來更大的商機。因此，本研究以宏觀的視野出發，探討紡織產業現況與未來發展趨勢，接著進一步針對紡織與服飾產業當前面對的四項重要議題做深入研究，分別是循環時尚、零售創新、人工智慧、數位轉型。最後，我們提出一些策略建議，以期能協助紡織業者因應市場趨勢制定創新發展策略。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:11:01Z (GMT). No. of bitstreams: 1 U0001-2110202120491600.pdf: 8311354 bytes, checksum: 598956db83923f733c1201aa2ec57247 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 口試委員審定書 i 誌謝 ii 摘要 iii Abstract iv 目錄 v 圖目錄 ix 表目錄 x 第一章 緒論 1 1.1 研究動機與背景 1 1.2 研究目的 2 1.3 研究流程與架構 3 1.4 資料搜集方法 4 第二章 紡織與服飾產業發展現況 5 2.1 總體環境變遷 5 2.1.1 政經層面 5 2.1.2 環保層面 12 2.1.3 技術層面 15 2.1.4 社會層面 19 2.2 全球紡織產業 21 2.2.1 進出口貿易 21 2.2.2 市場規模 23 2.2.3 服飾產業領導者 25 2.3 臺灣紡織產業 28 2.3.1 產業範疇與定義 28 2.3.2 進出口貿易 30 2.3.3 生產價值與附加價值 33 2.3.4 技術發展 37 2.3.5 具產業代表性之供應商 38 2.4 本章結論 43 2.4.1 全球紡織與服飾產業未來趨勢 43 2.4.2 臺灣紡織產業SWOT分析 44 第三章 消費者的永續服飾購買意圖：世代比較 46 3.1 緒論 46 3.2 文獻探討 47 3.2.1 循環時尚 47 3.2.2 環境意識 48 3.2.3 知覺價值與風險 48 3.2.4 世代同期理論 50 3.2.5 研究架構與假設 51 3.3 研究設計 52 3.3.1 研究工具 52 3.3.2 研究對象與方法 53 3.3.3 樣本特徵 53 3.4 問卷調查結果分析 54 3.4.1 信度與效度 54 3.4.2 假設驗證 55 3.4.3 配適度檢定 57 3.4.4 世代的組間差異比較 57 3.5 研究發現與管理意涵 58 3.5.1 研究發現 58 3.5.2 管理意涵 59 第四章 時尚零售商業模式創新 61 4.1 緒論 61 4.2 時尚零售創新之驅動因素 62 4.2.1 顧客需求 63 4.2.2 循環經濟 64 4.2.3 產業競爭 65 4.2.4 科技變動 66 4.2.5 溝通媒介 67 4.2.6 研究架構 68 4.3 顧客需求下的時尚零售商業模式創新 69 4.3.1 造型推薦 70 4.3.2 訂閱服務 71 4.3.3 共創服務 71 4.3.4 預購機制 72 4.4 循環經濟下的時尚零售商業模式創新 73 4.4.1 租賃平台 74 4.4.2 二手轉售平台 75 4.4.3 舊衣再製/修復及翻新 76 4.5 產業競爭下的時尚零售商業模式創新 77 4.5.1 跨境電商 78 4.5.2 快閃店 78 4.5.3 私人特價網站 79 4.5.4 比價購物網站 80 4.6 科技創新下的時尚零售創新商業模式 81 4.6.1 數位體驗店 81 4.6.2 虛擬試穿 82 4.6.3 場景購物 83 4.6.4 數位時裝秀 83 4.6.5 智慧衣 84 4.7 溝通媒介下的時尚零售商業模式創新 85 4.7.1 社交電商 86 4.7.2 內容型社交電商 87 4.7.3 團購型社交電商 87 4.7.4 直播電商 88 4.8 本章結論 89 第五章 人工智慧於紡織與服裝供應鏈之應用 90 5.1 緒論 90 5.2 文獻探討 90 5.2.1 人工智慧 90 5.2.2 紡織和服裝供應鏈 91 5.2.3 AI在紡織與服裝供應鏈的應用 92 5.3 人工智慧應用案例：協同布料開發平台 95 5.4 系統設計內容 96 5.4.1 樣布雲（Swatch Cloud） 96 5.4.2 品牌雲（Brand Cloud） 100 5.4.3 開發專案雲（Project Cloud） 102 5.5 本章結論 104 第六章 數位轉型之個案研究 106 6.1 緒論 106 6.2 文獻探討 107 6.2.1 數位轉型之意涵 107 6.2.2 數位轉型之驅動力 107 6.2.3 數位轉型之障礙 108 6.2.4 數位轉型之關鍵要素 110 6.3 個案研究：L紡織公司 111 6.3.1 研究對象 111 6.3.2 訪談對象與大綱 112 6.4 訪談內容分析 113 6.4.1 數位轉型之驅動力 113 6.4.2 數位轉型之障礙 114 6.4.3 數位轉型之關鍵要素 115 6.5 策略建議與結論 117 6.5.1 策略建議 117 6.5.2 結論 119 第七章 結論與建議 120 7.1 研究貢獻與建議 120 7.2 研究限制 121 參考文獻 123 附錄 172 | |
| dc.language.iso | zh-TW | |
| dc.subject | 人工智慧 | zh_TW |
| dc.subject | 數位轉型 | zh_TW |
| dc.subject | 紡織與服飾產業 | zh_TW |
| dc.subject | 循環時尚 | zh_TW |
| dc.subject | 零售創新 | zh_TW |
| dc.subject | Textile and apparel industries | en |
| dc.subject | Digital transformation | en |
| dc.subject | Artificial intelligence | en |
| dc.subject | Retail innovation | en |
| dc.subject | Circular fashion | en |
| dc.title | 紡織與服飾產業的策略創新議題之研究 | zh_TW |
| dc.title | A Study of Research Issues on Strategic Innovation in the Textile and Apparel Industries | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 博士 | |
| dc.contributor.oralexamcommittee | 許和鈞(Hsin-Tsai Liu),陳銘崑(Chih-Yang Tseng),陳厚銘,蔣明晃 | |
| dc.subject.keyword | 紡織與服飾產業,循環時尚,零售創新,人工智慧,數位轉型, | zh_TW |
| dc.subject.keyword | Textile and apparel industries,Circular fashion,Retail innovation,Artificial intelligence,Digital transformation, | en |
| dc.relation.page | 175 | |
| dc.identifier.doi | 10.6342/NTU202103997 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-10-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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