請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80473完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Hui-Chi Ko | en |
| dc.contributor.author | 柯惠琪 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:07:23Z | - |
| dc.date.available | 2021-11-03 | |
| dc.date.available | 2022-11-24T03:07:23Z | - |
| dc.date.copyright | 2021-11-03 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-10-28 | |
| dc.identifier.citation | Agriculture and Food Agency. (2014). 農業統計年報 (103).p14. https://agrstat.coa.gov.tw/sdweb/public/book/Book.aspx Agriculture and Food Agency (2020). 農業統計年報 (109). p70. https://agrstat.coa.gov.tw/sdweb/public/book/Book.aspx 施昭彰. (2000). 各國草莓產業發展概況與展望. 行政院農業農業委員會試驗所. https://www.tari.gov.tw/df_ufiles/Crop/%E5%85%A8%E7%90%83%E5%90%84%E5%9C%8B%E8%8D%89%E8%8E%93%E7%94%A2%E6%A5%AD%E7%99%BC%E5%B1%95%E6%A6%82%E6%B3%81%E5%8F%8A%E5%B1%95%E6%9C%9B.pdf 蔡正賢, 吳添益. (2013). 草莓健康管理:草莓健康土壤之培育. 苗栗區農業專訊第61期. 1-5. https://www.mdais.gov.tw/ws.php?id=4025 羅國偉. (2012). 草莓產業概況. 桃園區農業技術專輯第9號-草莓專輯.. 1- 5. https://www.tydares.gov.tw/ws.php?id=3853 翁儷倩. (2012). 草莓加工及其利用. 桃園區農業技術專輯第9號-草莓專輯. 31-33. https://www.tydares.gov.tw/ws.php?id=3853 彭金勇. (2012). 草莓休閒農場經營. 桃園區農業技術專輯第9號-草莓專輯. 34-36. https://www.tydares.gov.tw/ws.php?id=3853 Shinsuke Agehara, Syuan-You Lin, Le Kang. (2020). Strawberry Production and Markets in Taiwan: Challenges, Trends, and Outlook, International Journal of Fruit Science, S2018-S2029. Rajeev B. Jasmin G., Eva F., Rainer S. (2015). Consumers Perceptions and Preference for Strawberries—A Case Study from Germany, International Journal of Fruit Science, 15, 404-424. Bhat, R., A.A. Karim, G. Paliyath. (2012). In: R. Bhat, A.A. Karim, and G. Palivath (eds.). Progress in food preservation: Use of electron beams in food preservation (pp343-366). Wiley Blackwell Publishers. P Padmanabhan, A Mizran, JA Sullivan and G Paliyath. (2016). Strawberries, Elsevie, 193-198. Michael E. Porter. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review. Food and Agriculture Organization of the United Nations (FAO). (2018). FAOSTAT statistical database. Strawberry wholesale average selling price (ASP) in Taiwan. TWFOOD. https://www.twfood.cc/fruit/45/%E8%8D%89%E8%8E%93 2020全球草莓产业发展报告. (2020). https://new.qq.com/omn/20210326/20210326A0BIGM00.html 盧意, (2019, Apr. 6). ‘【圖解】豐香、香水、戀香...台灣草莓品種，甜度比一比 - 食譜自由配 - 自由電子報’. 自由時報電子報. https://food.ltn.com.tw/article/8691 Consumer Trust in Online, Social and Mobile Advertising Grows. (2012). Nelson. Newswire | Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen – Nielsen | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80473 | - |
| dc.description.abstract | "草莓含有豐富的碘、維生素C、鞣花酸、花青素、兒茶素等多種營養成分，對身體健康非常有益。在台灣，由於天氣原因，草莓主要種植在北部地區，因此居住在台灣南部的消費者通常無法像北部居民那樣享用新鮮的草莓。 此商業計劃旨在發展台灣南部的草莓業務，為當地消費者提供新鮮、健康、實惠的草莓。包括台灣草莓市場的介紹與分析、業務發展計劃、營銷策略、財務分析。 我們的目標是第一年種植36,000公斤草莓，並在5年內逐步擴大到50,000公斤。此外，我們預計第一年的淨利潤為 6%，然後在第五年增加到 23%。因此，我們認為這個業務是可行的。" | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:07:23Z (GMT). No. of bitstreams: 1 U0001-2610202121561100.pdf: 4400792 bytes, checksum: fc25ea886424662f8d56992b829fb21f (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "List of Figures v List of Tables vii 1 Executive Summary 1 1.1 Introduction 1 1.2 Business objectives 1 1.3 Product and service 2 1.4 Mission 2 1.5 Vision 2 2 Introduction to Strawberry Industry 3 2.1 Overview 3 2.2 Strawberry cultivars in Taiwan 4 2.2.1 Toyonoka 4 2.2.2 Aroma 5 2.2.3 Meiqi 6 2.2.4 Miaoli No.1 6 2.3 Planting and production 7 3 The Market 11 3.1 Overview of Taiwan strawberry market 11 3.2 Porter five analysis of strawberry market in southern Taiwan 15 3.2.1 Competitive Rivalry (Low) 16 3.2.2 Threats of New Entrants (Moderate to Low) 17 3.2.3 Bargaining Power of Suppliers (Moderate) 17 3.2.4 Bargaining Power of Buyers (Moderate) 18 3.2.5 Threats of Substitutes (Low) 18 3.2.6 Conclusion 18 3.3 Main competitor analysis 18 3.3.1 Direct competition 18 3.3.2 Indirect competition – orange, jujube, tomato 25 3.3.3 Summary of competition 27 3.4 SWOT analysis 27 4 The Business 30 4.1 Business objectives 30 4.2 Mission 31 4.3 Vision 31 4.4 Product and service 31 4.5 Description of business model 33 4.5.1 Business model canvas 35 4.6 Marketing and sales strategy 37 4.6.1 Marketing 4Ps 37 4.6.2 Marketing Strategies 39 5 Financials 46 5.1 Source of capital 46 5.2 Start-up cost 46 5.2.1 Rental fee 46 5.2.2 Hardware facilities 46 5.2.3 Seeding 47 5.2.4 Fertilizer and Medium soil 47 5.2.5 Employee salary expenses 47 5.2.6 Advertising and promotion expenses 47 5.3 Assumptions and revenue projections 47 5.4 Projected 5-Year Income Statement 49 Reference 51 " | |
| dc.language.iso | en | |
| dc.subject | 草莓 | zh_TW |
| dc.subject | Strawberry | en |
| dc.title | 科科草莓園 – 商業計畫 | zh_TW |
| dc.title | Ke·Ke Strawberry – Business Plan | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),謝冠雄(Chih-Yang Tseng) | |
| dc.subject.keyword | 草莓, | zh_TW |
| dc.subject.keyword | Strawberry, | en |
| dc.relation.page | 53 | |
| dc.identifier.doi | 10.6342/NTU202104277 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-10-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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