請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80361完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Uyen Thuy Vy | en |
| dc.contributor.author | 韋瑞淵 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:05:08Z | - |
| dc.date.available | 2021-11-05 | |
| dc.date.available | 2022-11-24T03:05:08Z | - |
| dc.date.copyright | 2021-11-05 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-06-18 | |
| dc.identifier.citation | 1. Briefing, V. (2021, February 17). FDI in Vietnam: A Year in Review and Outlook for 2021. Vietnam Briefing News. https://www.vietnam-briefing.com/news/fdi-in-vietnam-year-in-review-and-outlook-for-2021.html/ 2. Labor Force, Total – Vietnam, The World Bank, Data; The data retrieved on January 29, 2021. https://data.worldbank.org/indicator/SL.TLF.TOTL.IN?locations=VN 3. D. (2020a). Tin Tức | Dự báo nguồn Nhân lực. Dự Báo Nhân Lực HCM. http://www.dubaonhanluchcmc.gov.vn/tin-tuc/8358.bao-cao-thi-truong-lao-dong-nam-2020-%E2%80%93-du-bao-nhu-cau-nhan-luc-nam-2021-tai-thanh-pho-ho-chi-minh.html 4. Planting Seeds: Mandarin Education in Vietnam - New Southbound Policy Portal. (2017, July 20). New Southbound Policy. https://nspp.mofa.gov.tw/nsppe/news.php?post=118413 unit=410 5. Tác giả: Cao Minh. (2019, May 13). Kinh nghiệm mở trung tâm gia sư. Chia sẻ kiến thức hay. http://chiasekienthuchay.com/kinh-nghiem-mo-trung-tam-gia-su.html 6. Ly D. (2021, January 7). Top 10 trung tâm tiếng Trung TP.HCM có chất lượng tốt nhất 2021. Cẩm Nang Giáo Dục. https://camnanggiaoduc.org/trung-tam-tieng-trung/trung-tam-tieng-trung-tphcm.html 7. T. (2020, November 19). Top 10 Trung tâm học tiếng Trung - tiếng Hoa uy tín nhất TpHCM. Top10tphcm.com. https://top10tphcm.com/top-10-trung-tam-tieng-trung-uy-tin-nhat-tphcm 8. Đại Học Sư Phạm Trung Tâm Ngoại Ngữ Chi Nhánh 1. (2021). Cn1dhsp. https://www.dhspttnn1.edu.vn/ 9. Briefing, V. (2020, October 15). FDI Data Shows Vietnam’s Steady Economic Growth. Vietnam Briefing News. https://www.vietnam-briefing.com/news/fdi-data-shows-vietnams-steady-economic-growth.html/ 10. Montrose, B. (2018, June 19). The Biggest Problems with Online Tutoring, According to Tutors. Medium. https://medium.com/accelerated/the-biggest-problems-with-online-tutoring-according-to-tutors-2eaccf8d19e1#:%7E:text=Both%20tutors%20with%20online%20tutoring,to%20work%20to%20solve%20them. 11. Hien, H. (2020, April 23). Download Standard Course HSK Free. Tricks Magical. https://tricksmagical.com/download-standard-course-hsk-1-free-tricks-magical.html 12. Market Report – Vietnam – Education – BMI. (2020). BMI. https://bmiglobaled.com/Market-Reports/Vietnam/education 13. Georgiev, D. (2021, March 10). Online Reviews Statistics Facts in 2020 [Infographic]. Review42. https://review42.com/resources/online-reviews-statistics/ 14. R. (2018, November 29). Why Are Customer Reviews So Important? - Revain. Medium. https://medium.com/revain/why-are-customer-reviews-so-important-185b915d4e5d#:%7E:text=Reviews%20not%20only%20have%20the,to%20improved%20profits%20for%20businesses. 15. Đại Học Sư Phạm Trung Tâm Ngoại Ngữ Chi Nhánh 1. (2021). Cn1dhsp. https://www.dhspttnn1.edu.vn/ 16. Chi Nhánh 2 - Trung tâm ngoại ngữ ĐHSP. (2021). CHI NHANH 2 TRUNG TAM NGOAI NGU. https://www.cn2sp.edu.vn/ 17. Trung Tâm Dạy Tiếng Hoa SHZ Chất Lượng Tốt Nhất. (2021). Trung Tâm Dạy Tiếng Hoa SHZ Chất Lượng Tốt Nhất. https://hoavanshz.com/ 18. Giáo Trình Chuẩn HSK 4 Bài Học (Tập 1) | Tiki Trading | Tiki. (2021). tiki.vn. https://tiki.vn/giao-trinh-chuan-hsk-4-bai-hoc-tap-1-p595724.html 19. Động, C. T. C. P. T. G. (2021). Máy tính laptop Asus giá rẻ, trả góp 0% 05/2021 - DienmayXANH.com. dienmayxanh.com. https://www.dienmayxanh.com/laptop-asus | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80361 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:05:08Z (GMT). No. of bitstreams: 1 U0001-1606202116572600.pdf: 2124864 bytes, checksum: 0a881086f0a4aa0411fd854078f36ffd (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | EXECUTIVE SUMMARY 1 1. THE MARKET 3 1.1. MARKET ATTRACTIVENESS 3 1.1.1. MARKET LANDSCAPE IN VIETNAM 3 1.1.2. COMPETITIVE INTENSITY 4 1.1.3. MARKET TREND 4 1.2. TARGET MARKET 5 1.2.1. GEOGRAPHIC LOCATION 5 1.2.2. CONCEPT OF CURRICULUM 5 1.2.3. TUTORING STYLE 6 1.3. MARKET ANALYSIS 6 1.3.1. FIVE FORCES 6 1.3.2. MAJOR COMPETITORS 9 2. THE CUSTOMER 12 2.1. TARGET SEGMENTS 12 2.2. MARKET RESEARCH 12 2.3. TARGET CUSTOMERS 14 2.4. ANTICIPATED DEMANDS 15 3. TUTORING – BUSINESS MODEL 18 3.1. BUSINESS SUMMARY/DESCRIPTION 18 3.2. BUSINESS LOCATION 18 3.3. PRODUCTS AND SERVICES 19 3.3.1. PROPOSED COURSES 19 3.3.2. CLASS TIMES 21 3.3.3. COURSE MATERIALS 22 3.4. VALUE PROPOSITION 23 3.4.1. VALUE TO CUSTOMERS 23 3.4.2. CORE CAPABILITY 25 3.4.3. COMPETITIVE ADVANTAGE 26 3.4.4. BUSINESS MODEL CANVAS 27 3.5. PRICING STRATEGY 27 4. MARKETING STRATEGY PLAN 28 4.1. COMMUNICATION STRATEGIES AND DIGITAL MARKETING 29 4.2. CUSTOMER MANAGEMENT 31 4.3. SALES CHANNELS 32 5. OPERATIONAL MANAGEMENT 33 5.1. ORGANIZATIONAL CHART 33 5.2. MANAGEMENT AND OWNERSHIP 35 5.3. HR MANAGEMENT 36 5.3.1. RECRUITMENT 36 5.3.2. TRAINING PROGRAM 36 5.4. OPERATIONAL PROCESS 37 5.4.1. OPERATIONAL HOURS AND SCHEDULING 37 5.4.2. OPERATIONAL PROCESS 38 5.5. QUALITY CONTROL 40 6. FINANCES 40 6.1. ASSUMPTIONS 40 6.2. START-UP COSTS 43 6.3. SALES FORECAST 44 6.4. SALES EXPENSES 45 6.4.1. TUTORS EXPENSE 45 6.4.2. OTHER EXPENSES 46 6.5. PROFIT AND LOSS FORECAST 47 APPENDIX 48 APPENDIX 1 – SURVEY QUESTIONNAIRE 48 APPENDIX 2 – PERSONAL INTERVIEW QUESTIONS 54 REFERENCES 55 | |
| dc.language.iso | en | |
| dc.subject | 華語學習中心 | zh_TW |
| dc.subject | 越南 | zh_TW |
| dc.subject | 商業計畫書 | zh_TW |
| dc.subject | 胡志市 | zh_TW |
| dc.subject | 線上輔導 | zh_TW |
| dc.subject | Business Plan | en |
| dc.subject | Ho Chi Minh City | en |
| dc.subject | Mandarin Center | en |
| dc.subject | Online Tutoring | en |
| dc.subject | Vietnam | en |
| dc.title | Easy Mandarin商業計畫書：越南胡志市Easy Mandarin 線上華語學習中心 | zh_TW |
| dc.title | "Business Plan for Easy Mandarin Co Ltd – An Online Mandarin Tutoring Center in Ho Chi Minh City, Vietnam" | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),盧信銘(Chih-Yang Tseng) | |
| dc.subject.keyword | 線上輔導,華語學習中心,胡志市,越南,商業計畫書, | zh_TW |
| dc.subject.keyword | Online Tutoring,Mandarin Center,Ho Chi Minh City,Vietnam,Business Plan, | en |
| dc.relation.page | 57 | |
| dc.identifier.doi | 10.6342/NTU202101025 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-06-18 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1606202116572600.pdf 授權僅限NTU校內IP使用（校園外請利用VPN校外連線服務） | 2.08 MB | Adobe PDF |
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