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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80351Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Yu-Chen Liu | en |
| dc.contributor.author | 劉育珍 | zh_TW |
| dc.date.accessioned | 2022-11-24T03:04:57Z | - |
| dc.date.available | 2021-11-16 | |
| dc.date.available | 2022-11-24T03:04:57Z | - |
| dc.date.copyright | 2021-11-16 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-06-24 | |
| dc.identifier.citation | Apple Daily Taiwan. (2011). OL迷戀美甲 8成愛擦指甲油. https://tw.appledaily.com/life/20110906/7EP5RKO7WRI32EFSA4RUG25Q2M/ Dashing Diva. http://www.dashingdiva.com.tw/product.php?lang=tw tb=1 cid=264 Deluxe. (2020). How to calculate small business startup and first year operating costs https://www.deluxe.com/blog/how-to-calculate-startup-operating-costs/ imPress. Press on nails everything you need to know. https://brunetteonamission.com/beauty/press-on-nails-everything-you-need-to-know/ Liberty Times Net. (2015). 王子綱小小指尖打造台灣品牌. https://ec.ltn.com.tw/article/paper/875320 McEachern, A. (2020). Customer Retention 101: Grow Your Business by Selling More to Current Customers. https://www.shopify.com/blog/customer-retention-strategies Mindtools. SWOT Analysis – Strengths, Weaknesses, Opportunities and Threats. https://www.mindtools.com/pages/article/newTMC_05.htm National Development Council (2020). Population Projection for the R.O.C. https://pop-proj.ndc.gov.tw/main_en/dataSearch5.aspx?uid=78 pid=78 Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy, Harvard Business Review January 2008, Reprint R0801E Sree, Roy. (2016). Japan: Global Trendsetters. https://www.nailsmag.com/381574/internationails-japan-global-trendsetters Taiwan Communication Survey. (2019). 台灣民眾手機使用習慣調查. http://www.crctaiwan.nctu.edu.tw/epaper/%E7%AC%AC90%E6%9C%9F20190815.htm Taiwan Consumer Protection Committee. (2018). 掌握美甲美睫三要事，既美麗又安心. https://cpc.ey.gov.tw/Page/6C059838CA9744A8/7ef1ae34-6fe0-4aef-b055-a0ab10e071c5 The House of Hood Blog. Dashing Diva gel strips review. https://thehouseofhoodblog.com/dashing-diva-gel-strips-review/ Thomas, D. (2019). Five tech trends shaping the beauty industry. https://www.bbc.com/news/business-48369970 Worldometers (2019). Taiwan Population Density. https://www.worldometers.info/demographics/taiwan-demographics/#pop Zezelj, V. (2020). Virtual try-on: what it is and why your brand needs one. https://visagetechnologies.com/virtual-try-on-technology | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80351 | - |
| dc.description.abstract | 這份商業企劃書是關於運用現有機器跟技術在美甲方便，創造一個客製化美甲線上購買平台，讓使用者可以更方便更容易去買到客製化美甲片，也可以自己創造美甲片上的圖案。企劃書裡包含了，台灣美甲市場分析，公司競爭力分析，台灣美甲市場現況，公司商業模式，技術探討，市場調查結果分析以及公司未來五年財務預測跟規劃。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-24T03:04:57Z (GMT). No. of bitstreams: 1 U0001-1806202117431400.pdf: 3686942 bytes, checksum: 597b18dedae48e2f5ad05094d523686e (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Table of Contents Acknowledgement v Abstract vi List of Figures vii List of Tables ix 1. Company Overview 1 1.1 Business Objectives 1 1.2 Mission Vision 1 1.3 Products 1 2. Market Analysis 2 2.1 Current Taiwan Manicure Market Situation 2 2.1.1 Geographic and Economic 2 2.1.2 Social 4 2.2 Industry Analysis 4 2.2.1 Competitive Rivalry 4 2.2.2 Threat of New Entrants 5 2.2.3 Bargaining Power of Buyers 5 2.2.4 Bargaining Power of Suppliers 6 2.2.5 Threat of Substitutes 6 3. Target Market 7 4. Business Model and Company Analysis 8 4.1 Technology Reviews 8 4.1.1 CYO Nail Mobile Application 8 4.1.2 Nail Printer 14 4.2 Business Model 15 4.3 SWOT Analysis 18 4.3.1 Strengths 18 4.3.2 Weaknesses 18 4.3.3 Opportunities 19 4.3.4 Threats 20 4.4 Competitor Analysis 20 4.4.1 Direct Competitor 21 4.4.2 Indirect Competitor 22 5. Market Research 23 5.1 Demographics 23 5.2 Manicure service experience 25 5.3 Nail tip experience 26 5.4 Likeness to try CYO Nail product 28 5.5 Willingness to pay 31 5.6 Concerns about CYO Nail products 32 6. Operational Strategies 32 6.1 Organization Chart 33 6.2 Road map 34 7. Marketing Strategies 35 7.1 Online Activities 35 7.2 Offline Activities 37 8. Financial Projections 37 8.1 Assumptions 37 8.2 Startup cost 38 8.3 Break-Even Analysis 39 8.4 5-year projection 39 9. Future Goals 43 9.1 Technology Improvements 43 References 44 Appendix A 46 Appendix B 48 | |
| dc.language.iso | en | |
| dc.subject | 線上購買平台 | zh_TW |
| dc.subject | 客製化美甲 | zh_TW |
| dc.subject | customized nail tips | en |
| dc.title | 客制化美甲片線上購買平台商業企劃書 | zh_TW |
| dc.title | CYO (create your own) Nail: A Business Plan for Customized-Nail-Tips Online Ordering Platform | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu), 盧信銘(Chih-Yang Tseng) | |
| dc.subject.keyword | 客製化美甲,線上購買平台, | zh_TW |
| dc.subject.keyword | customized nail tips, | en |
| dc.relation.page | 55 | |
| dc.identifier.doi | 10.6342/NTU202101045 | |
| dc.rights.note | 同意授權(限校園內公開) | |
| dc.date.accepted | 2021-06-24 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-1806202117431400.pdf Access limited in NTU ip range | 3.6 MB | Adobe PDF |
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