請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80138完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Yokphon Phuripanpinyo | en |
| dc.contributor.author | 王友客 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:28:14Z | - |
| dc.date.available | 2021-07-20 | |
| dc.date.available | 2022-11-23T09:28:14Z | - |
| dc.date.copyright | 2021-07-20 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-12 | |
| dc.identifier.citation | 1. Department of business development, 2018, Analysis of pet care business industry in Thailand, March 2021, <https://www.dbd.go.th/download/document_file/Statisic/2561/T26/T26_20181 2.pdf> 2. Department of livestock development, 2019, Map of dog and cat population in Thailand, March 2021, <http://164.115.40.46/petregister> 3. eukeik.ee, November 2019, How much does Pet industry market grow?, Maketeer, March 2021, <https://marketeeronline.co/archives/130973> 4. Thailand board of investment, April 2021, Thailand overall economy, April 2021, <https://www.boi.go.th/index.php?page=macroeconomics language=th> 5. NALISA, Feb 2021, Pet market is so hot, Maketeer, April 2021, <https://marketeeronline.co/archives/208740> 6. Cydney Hatch, March 2020, Marketing plan sample: A guide to scaling your business, Disruptive, April 2021, <https://disruptiveadvertising.com/marketing/marketing-plan-sample/> 7. Andy, Maximize peak season dog boarding occupancy and revenues, Gingr app, May 2021, <https://www.gingrapp.com/blog/maximize-occupancy> 8. Desert dunes animal Hospital, June 2019, What is pet boarding? An intro cat and dog boarding, Desert dunes animal Hospital, April 2021, <https://desertdunes.com/what-is-pet-boarding-an-intro-to-dog-and-cat- boarding/> 9. Pet palace resort, May 2018, Pet boarding VS pet kenneling: what’s the difference?, Pet palace resort, May 2021, <https://www.petpalaceresort.com/pet- boarding-vs-kenneling-whats-the-difference/ 10. The revenue department, Jan 2013, Tax of SMEs, May 2021, < https://www.rd.go.th/fileadmin/download/Tax-for-SMEs.pdf> 11. November 2020, WFH make the pet market grow more than 6.3 million THB in 2020, Bangkokbis news, April 2021, <https://www.bangkokbiznews.com/news/detail/906479> 12. Kimbely Amandeo, April 2021, What is competitive advantage?, The balance, May 2021, <https://www.thebalance.com/what-is-competitive-advantage-3- strategies-that-work-3305828> 13. Chad Halvorson, September 2013, 7 Tips For Great Pet Boarding Business Management, When I work, May 2021, < https://wheniwork.com/blog/7-tips- for-great-pet-boarding-business-management> | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80138 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:28:14Z (GMT). No. of bitstreams: 1 U0001-0207202115205400.pdf: 16897410 bytes, checksum: 337f4b71242ea826e5a0f1f0915081e0 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | " 1. MARKET OVERVIEW 1 1.1 MARKET ATTRACTIVENESS IN THAILAND 1 1.1.1 Market landscape in Roi-et, Thailand 1 1.1.2 Competitive intensity 1 1.2 TARGET MARKET 3 1.2.1 Geographic location 3 1.2.2 Concept of service 4 1.2.3 The difference between pet boarding and Pet kenneling 5 1.3 MARKET ANALYSIS 5 1.3.1 Five forces 5 1.3.2 Major competitor 9 2 CONSUMER ANALYSIS 10 2.1 TARGET SEGMENTS 10 2.2 MARKET RESEARCH 11 2.3 TARGET CONSUMER 13 2.4 ANTICIPATED DEMANDS 14 3 HAO-HAO PET HOTEL AND CAFÉ BUSINESS MODEL 16 3.1 BUSINESS SUMMARY/DESCRIPTION 16 3.2 BUSINESS LOCATION 16 3.3 PRODUCT AND SERVICES 17 3.3.1 Services 17 3.3.2 Room and facilities 17 3.4 VALUE PROPOSITION 22 3.4.1 Value to consumers 22 3.4.2 Core competency 23 3.4.3 Competitive advantages 23 3.4.4 SWOT analysis 25 3.5 BUSINESS MODEL CANVAS 26 3.6 PRICE STRATEGY 26 4 MARKETING STRATEGY 28 4.1 ADVERTISING AND COMMUNICATION STRATEGIES 30 4.2 DIGITAL MARKETING 31 4.3 CONSUMER MANAGEMENT 31 4.4 SALES AND DISTRIBUTION CHANNELS 32 5 OPERATIONS ORGANIZATION STRUCTURE 33 5.1 ORGANIZATION CHART 33 5.2 MANAGEMENT AND OWNERSHIP 36 5.3 HR MANAGEMENT 36 5.3.1 Recruitment 36 5.3.2 Training program 37 5.4 SERVICE POLICY AND SECURITY CONTROL 38 6 FINANCES 39 6.1 IMPORTANT ASSUMPTIONS 39 6.2 START-UP CAPITAL AND INITIAL INVESTMENT COSTS 41 6.3 BALANCE SHEET FORECAST 42 6.4 PROFIT AND LOSS FORECAST 43 6.5 BREAK-EVEN ANALYSIS 48 APPENDIX 49 REFERENCES 55 " | |
| dc.language.iso | en | |
| dc.subject | 寵物飯店 | zh_TW |
| dc.subject | Pet hotel | en |
| dc.title | 在泰國黎逸的好好寵物飯店 | zh_TW |
| dc.title | "Business plan – Hao-Hao Pet hotel and café in Roi-Et, Thailand " | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Hsin-Tsai Liu),盧信銘 (Chih-Yang Tseng) | |
| dc.subject.keyword | 寵物飯店, | zh_TW |
| dc.subject.keyword | Pet hotel, | en |
| dc.relation.page | 56 | |
| dc.identifier.doi | 10.6342/NTU202101236 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-07-12 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0207202115205400.pdf | 16.5 MB | Adobe PDF | 檢視/開啟 |
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