請用此 Handle URI 來引用此文件：
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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許文馨(Audrey Hsu) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Lea Michelle Nowack | en |
| dc.contributor.author | 勞莉雅 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:26:35Z | - |
| dc.date.available | 2021-07-23 | |
| dc.date.available | 2022-11-23T09:26:35Z | - |
| dc.date.copyright | 2021-07-23 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-07-08 | |
| dc.identifier.citation | Works Cited Bishop, K. (2013, November 15). Purrfect: Cat cafes spring up around the world. Retrieved June 13, 2021, from https://www.cnbc.com/2013/11/14/cat-cafes-spring-up-around-the-world.html Buelva, A. (2020, September 16). Taiwan pet Population outnumbers children 14 or younger. Retrieved June 13, 2021, from https://www.petfoodindustry.com/articles/9549-taiwan-pet-population-outnumbers-children-14-or-younger?v=preview C-Tea Loft Website. (n.d.). C-Tea Loft Website. Retrieved June 13, 2021, from https://www.facebook.com/ctealoft/ The Cat Cafe. (n.d.). What's a cat cafe? - about us. Retrieved June 13, 2021, from https://catcafesd.com/about/#:~:text=They've%20become%20very%20popular,of%20a%20busy%20urban%20life Center for Disease Control. (2019, April 15). About pets people. Retrieved June 13, 2021, from https://www.cdc.gov/healthypets/health-benefits/index.html Davis, J. (n.d.). What are the health benefits of owning a pet. Retrieved June 13, 2021, from https://www.webmd.com/hypertension-high-blood-pressure/features/health-benefits-of-pets Everington, K. (2017, May 13). Hsinchu highest salary in Taiwan, TAICHUNG lowest AMONG cities: TAIWAN NEWS: 2017-05-10 16:00:00. Retrieved June 13, 2021, from https://www.taiwannews.com.tw/en/news/3159648 Focus Taiwan - CNA English News. (2021, May 12). Taiwan's four COVID-19 alert levels and how they affect you - FOCUS TAIWAN. Retrieved June 13, 2021, from https://focustaiwan.tw/society/202105120005 Gao, M., Farr, C. (2020, July 16). How Taiwan beat the coronavirus. Retrieved June 13, 2021, from https://www.cnbc.com/2020/07/15/how-taiwan-beat-the-coronavirus.html Groepper, N. (2018, May 08). Why cat cafes are trending. Retrieved June 13, 2021, from https://www.thesauce.today/blog/2018/4/12/why-cat-cafes-are-trending Helping Hands Humane Society. (n.d.). Top 10 reasons to adopt from an animal shelter. Retrieved June 13, 2021, from https://www.hhhstopeka.org/adopt/top-10-reasons-to-adopt-from-an-animal-shelter/) Hsinchu County Government. (2014, June 27). With extraordinary purchasing power and fertility rate, Hsinchu County ranking 1st in growth rate of wholesale and retail industries’ turnovers in Taiwan. Retrieved June 13, 2021, from https://www.hsinchu.gov.tw/en/News_Content.aspx?n=318 s=91063 Hsinchu County. (n.d.). Hsinchu County. Retrieved June 13, 2021, from https://www.intelligentcommunity.org/hsinchu_county The Investopedia Team. (2021, June 09). Porter's 5 Forces. Retrieved June 13, 2021, from https://www.investopedia.com/terms/p/porter.asp Lazration, E. (2019, June 21). 5 types of insurance your restaurant needs. Retrieved June 13, 2021, from https://upserve.com/restaurant-insider/types-of-insurance/ Lightened Cafe Website. (n.d.). Lightened Cafe Website. Retrieved June 13, 2021, from https://www.facebook.com/thelightened/ Ma, Y. (2020, December 17). Taiwan: Coffee Consumption 2014-2020. Retrieved June 13, 2021, from https://www.statista.com/statistics/1046689/taiwan-coffee-consumption-volume/ Mayo Clinic. (n.d.). The health benefits of pets. Retrieved June 13, 2021, from https://sharing.mayoclinic.org/2010/05/12/the-health-benefits-of-pets/ Olivier, J., Taiwan, A. (2020, April 22). Taiwan's booming Pet economy. Retrieved June 13, 2021, from https://topics.amcham.com.tw/2020/02/taiwan-pet-care-economy/ Philly PAWS. (2018, July 17). Kawaii Kitty Cafe. Retrieved June 13, 2021, from https://phillypaws.org/partners/kawaii-kitty-cafe/ Songjer CPA Taiwan. (2020). What should I know before opening a restaurant in Taiwan. Retrieved June 13, 2021, from https://www.songjer.com/open-restaurant-in-taiwan Taiwan Scene. (2019, May 24). Coffee in Taiwan - how an island Of TEA-DRINKERS came to love THE bean! - Taiwan Scene: TAIWAN digital travel magazine. Retrieved June 13, 2021, from https://taiwan-scene.com/coffee-in-taiwan-how-an-island-of-tea-drinkers-came-to-love-the-bean/ Tan, Y. (2021, May 19). Covid-19: What went wrong in Singapore and Taiwan? Retrieved June 13, 2021, from https://www.bbc.com/news/world-asia-57153195 Toale, J. (2019, October 10). The animal cafes of Asia. Retrieved June 13, 2021, from https://medium.com/the-conscious-traveller/the-animal-cafes-of-asia-2761c3ab9dd9 Toast Chat. (n.d.). Toast Chat Website. Retrieved June 13, 2021, from https://www.facebook.com/ToastChat Wu, K., Chen, C., Yu, C., Wu, J., Fang, T., Wang, H., . . . Wu, C. (2016, November 15). No-kill policy - the new paradise for homeless animals? / thereporter報導者. Retrieved June 13, 2021, from https://www.twreporter.org/a/eng-animal-protection/ Yang, S. (2017, February 04). Animal euthanasia Ban takes effect in TAIWAN SATURDAY: TAIWAN News: 2017-02-04 13:42:00. Retrieved June 13, 2021, from https://www.taiwannews.com.tw/en/news/3087751 Interviews Bach, Mai. Owner at Ooh Cha Cha. (2021, March - May). Personal Communication. [Message Correspondence]. Hsu, Sophia. Owner at Cat Over There. (2021, April 21). Personal Communication [Written Answer Interview Sent via Email]. Huang, Ssu-yu. Founder of Keep a Cat Cafe. (2021, April). Personal Communication [In-Person Interview, Message Correspondence]. Lamond, Allison. Coordinator at PAWS Philadelphia. (2021, March-April). Personal Communication [Message Correspondence]. Lim, Lilian. Coordinator at Animals Taiwan Organization. (2021, April 26). Personal Communication [Written Answer Interview Sent via Email]. McCormack, Sean. Owner at ACT for Animals Organization. (2021, April 9). Personal Communication [Phone Call Interview]. Owner at Fufu Cat Cafe. (2021, April 20). Personal Communication. [In-Person Interview]. Owner at Lang Lang Don’t Cry Cafe. (2021, April 4). Personal Communication. [In-Person Interview]. Owner at The Who Cafe. (2021, April 27). Personal Communication [Written Answer Interview Sent via Email]. Woolf, Kevin. Owner of Baba Kevin’s BBQ Restaurant. (2021, April 11). Personal Communication [In-Person Interview]. Bibliography Chen, L. H. (2013). Implications of Cat Ownership Statistics and Social Changes: A Longitudinal Study in Taiwan from 2001 to 2009. https://pic.tasker.com.tw/file/1/427/3787636/1558417398778990886.pdf. Hsu, Y., Liu Severinghaus, L., Serpell, J. A. (2003). Dog Keeping in Taiwan: Its Contribution to the Problem of Free-Roaming Dogs. Journal of Applied Animal Welfare Science, 6(1), 1–23. https://doi.org/10.1207/s15327604jaws0601_01 Radecki, K. (2017, April). The Healing Cat: From Bastet to the Cat Cafe. https://archipel.uqam.ca/10644/1/M15023.pdf. Thielke, L., Udell, M. (2020). Characterizing Human–Dog Attachment Relationships in Foster and Shelter Environments as a Potential Mechanism for Achieving Mutual Wellbeing and Success. Animals, 10(1), 67. https://www.mdpi.com/2076-2615/10/1/67. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/80109 | - |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:26:35Z (GMT). No. of bitstreams: 1 U0001-0707202113522200.pdf: 8160668 bytes, checksum: 9672e088cb5ba93c0762757804f1889a (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "1.0 Introduction/Company Overview 1 1.1 Description of Motivation 1 1.1.1 Background of the Founder 1 1.1.2 Information on the Stray Animal Situation in Taiwan 2 1.1.3 Positive Benefits of Owning Pets 4 1.1.4 Importance of Adoption over Breeding 5 1.2 Mission and Vision 8 1.3 Objectives 8 2.0 Research Survey 9 3.0 Products and Services 10 3.1 Services 10 3.1.1 Time with Cats 10 3.1.2 Fostering 10 3.1.3 Adoption 11 3.1.4 Promotion of Animal Welfare Education and Information 12 3.1.5 Meeting Space 13 3.1.6 Free Wi-Fi and Ample Outlets 14 3.2 Products 14 3.2.1 Food and Beverages 14 3.2.2 Cat Treats and Toys 19 3.2.3 Other Branded Merchandise 19 4.0 Choice of Location 22 5.0 Market Analysis 26 5.1 Growing Interest in Cat Cafes 26 5.2 Types of Cat Cafe Models in Taiwan 27 5.3 Industry Analysis (PORTER’s Five Forces) 30 5.3.1 Competitive Rivalry 30 5.3.2 Threat of New Entrants 31 5.3.3 Bargaining Power of Buyers 31 5.3.4 Bargaining Power of Suppliers 32 5.3.5 Threat of Substitutes 32 5.4 COVID-19 Effects 34 6.0 Company Analysis 36 6.1 SWOT Analysis 36 6.2 Business Model (BMC) 40 6.3 Consumer Analysis 40 6.3.1 Target Segments 40 6.3.2 Consumer Preferences 47 6.3.3. Competitor Analysis 60 7.0 Operational Strategy 62 7.1 Organizational Chart, Roles, and Responsibilities 62 7.2 Business Structure, Management, and Ownership 64 7.3 Operations 64 7.4 Interior Design/ Decor 68 8.0 Marketing/ Promotion/ Advertising Strategy 77 8.1 Prices 77 8.2 Promotion/Discounts 80 8.3 Social Media, Online Presence, and Collaborations 81 9.0 Financials 83 9.1 Key Assumptions 83 9.2 Start Up Costs 87 9.3 Financial Statements (3 Year Projections) 87 9.3.1 Income Statement 89 9.3.2 Balance Sheet 91 9.3.3 Cash Flow Statement 93 9.4 Break-Even Analysis 95 10.0 Uncertainty and Risk Analysis 95 10.1 COVID-19 96 10.2 Interaction with Animals 96 10.3 Sick Animals 98 10.4 Insurance 98 11.0 Future Expansion Goals 100 12.0 Conclusion 102 References 103 Works Cited 103 Interviews 106 Bibliography 107 Appendices 109 Appendix A: Survey Questionnaire 110 Appendix B: Cafe Rules Sheet for Safety 129 Appendix C: Featured Cats Up for Adoption Sheet 131 Appendix D: Sample Menu About Us Page 134 Appendix E: Adoption Application Form 137 Appendix F: Reference Interview Questions 141 " | |
| dc.language.iso | en | |
| dc.subject | 貓咪 | zh_TW |
| dc.subject | 咖啡館 | zh_TW |
| dc.subject | 中途家 | zh_TW |
| dc.subject | Foster Home | en |
| dc.subject | Adoption | en |
| dc.subject | Halfway Home | en |
| dc.subject | Cafe | en |
| dc.subject | Cats | en |
| dc.subject | Cat Cafe | en |
| dc.subject | Animal Welfare | en |
| dc.title | 貓咪中途家咖啡館 | zh_TW |
| dc.title | Purr-fect Match Café: Half-Way Home Cat Café | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 謝源弘(James Hsieh) | |
| dc.contributor.oralexamcommittee | 堯里昂(Hsin-Tsai Liu),(Chih-Yang Tseng) | |
| dc.subject.keyword | 咖啡館,中途家,貓咪, | zh_TW |
| dc.subject.keyword | Cat Cafe,Cats,Cafe,Halfway Home,Adoption,Animal Welfare,Foster Home, | en |
| dc.relation.page | 142 | |
| dc.identifier.doi | 10.6342/NTU202101323 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-07-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-0707202113522200.pdf | 7.97 MB | Adobe PDF | 檢視/開啟 |
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