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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 蘇宏達(Hung-dah Su) | |
| dc.contributor.author | Antoine Serge J. Collard | en |
| dc.contributor.author | 林杰安 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:20:06Z | - |
| dc.date.available | 2022-02-16 | |
| dc.date.available | 2022-11-23T09:20:06Z | - |
| dc.date.copyright | 2022-02-16 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2022-01-27 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79993 | - |
| dc.description.abstract | 近年來，社交媒體平台越來越受歡迎，如今已被世界絕大多數人口採用。社交媒體本身已成為社交聚會場所、本地和國際新聞的主要來源、服務提供商、遊戲平台、教室等等。社交媒體在某種程度上將我們社會的許多元素集中到數字格式中。政治家和政治組織也迅速採用社交媒體平台來傳播信息，並與選民及其他地方進行交流。 這項研究的目的是強調社交媒體在公共外交和一般國際關係領域的重要性。本文介紹了數位公共外交 (DPD) 領域，更重要的是“影響指數”，這是一種統計工具，可讓我們分析和比較 Twitter 帳戶與 Twitter 網絡的“影響”。然後將影響指數應用於特定案例，即外交部 (MFA)，讓我們對世界各地的 DPD 實際情況有了難以置信的洞察力。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:20:06Z (GMT). No. of bitstreams: 1 U0001-2501202222515100.pdf: 1871968 bytes, checksum: 13a9f2ba27594764f1840cda99f2d230 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Introduction 1 1. Literature Review 4 1.1. The evolution of diplomacy 4 1.2. Social Media 7 1.3. The Adoption of Social Media for diplomacy 9 1.4. Definition of Digital Public Diplomacy 11 1.5. Digital Public Diplomacy on Twitter 17 1.6. Why study Digital Public Diplomacy? 20 2. Introduction to the Impact Index 27 2.1. Presentation of the data collection tools 30 2.1.1. Twitter API 30 2.1.2. R Studio 31 2.1.3. Gephi 31 2.2. Creation of the Impact Index 32 2.2.1. The four indicators of the impact index 33 The direct impact indicators 33 The potential impact indicators 34 Why no comment indicator? 35 2.2.2. The potential changes and variants of the impact index 37 Median and average 38 Weighing the indicators or removing certain indicators 38 Number of tweets and Time period 39 3. Application of the Impact Index: The case of Ministries of Foreign Affairs 41 3.1. Identifying the users 41 3.2. Data collection 47 3.3. Observations and interpretations 52 3.3.1. Indigree indicators as a representation of formal diplomacy 52 3.3.2. Follower indicator: a mix between developed and developing countries 54 3.3.3. Direct impact indicators in the hand of developing countries 54 3.3.4. Physically unrepresented but digitally powerful 55 3.4. Factors that can influence the impact index 56 3.4.1. Seniority 57 3.4.2. Size of the population 58 3.4.3. Social Media penetration 59 3.4.4. Languages used 61 3.5. The future use of the impact index? 62 3.6. Limitations 65 Conclusion 66 References 68 Annexes 75 | |
| dc.language.iso | en | |
| dc.subject | 推特 | zh_TW |
| dc.subject | 公共外交 | zh_TW |
| dc.subject | 數位公共外交 | zh_TW |
| dc.subject | 社交媒體 | zh_TW |
| dc.subject | 外交部 | zh_TW |
| dc.subject | 國際關係 | zh_TW |
| dc.subject | ministries of foreign affairs | en |
| dc.subject | international relations | en |
| dc.subject | en | |
| dc.subject | public diplomacy | en |
| dc.subject | digital public diplomacy | en |
| dc.subject | social media | en |
| dc.title | 社交媒體在公共外交中的作用： 外交部在推特上的案例研究。 | zh_TW |
| dc.title | The Role of Social Media in Public Diplomacy: A Case Study of Foreign Ministries on Twitter | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 劉好迪(Jing-Fa Tsai),俞振華(Young-Zehr Kehr),(Tsung-Yueh Lin),(Xian-Guang Zhou),(Heiu-Jou Shaw),(Heiu-Jou Shaw),(Heiu-Jou Shaw) | |
| dc.subject.keyword | 社交媒體,數位公共外交,公共外交,推特,國際關係,外交部, | zh_TW |
| dc.subject.keyword | social media,digital public diplomacy,public diplomacy,Twitter,international relations,ministries of foreign affairs, | en |
| dc.relation.page | 98 | |
| dc.identifier.doi | 10.6342/NTU202200207 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-01-27 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 政治學研究所 | zh_TW |
| 顯示於系所單位： | 政治學系 | |
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|---|---|---|---|
| U0001-2501202222515100.pdf | 1.83 MB | Adobe PDF | 檢視/開啟 |
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