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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79771Full metadata record
| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Mohd Yusuf Alam | en |
| dc.contributor.author | 安孟裕 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:10:37Z | - |
| dc.date.available | 2022-03-07 | |
| dc.date.available | 2022-11-23T09:10:37Z | - |
| dc.date.copyright | 2022-03-07 | |
| dc.date.issued | 2022 | |
| dc.date.submitted | 2022-02-09 | |
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Startup India kit. https://www.startupindia.gov.in/content/dam/invest-india/Templates/public/Startup India Kit_Digital_Feb19.pdf Doing Business. (2020). Doing Business 2020. In Налоги И Налогообложение (Vol. 6, Issue 6). https://doi.org/10.7256/1812-8688.2014.6.12196 Ernst Young LLP. (2020). Doing Business in India. In Economic Policy Reforms and the Indian Economy (Issue June). https://doi.org/10.7208/chicago/9780226454542.003.0005 Freedom House. (2021). Freedom in the World 2021. https://freedomhouse.org/country/india/freedom-world/2021 GAN. (2020). India Corruption Report. https://www.ganintegrity.com/portal/country-profiles/india/ Government of India. (2021). Startup India. https://www.startupindia.gov.in/ Guha, S. (2021). Violence Against Minorities Harms India’s Democratic Credentials At World Stage. Outlook India. https://www.outlookindia.com/website/story/india-news-how-afspa-harms-indias-democratic-credentials-in-the-world-stage/407061 IMF. 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The New York Times. https://www.nytimes.com/2011/02/17/world/asia/17iht-letter17.html#:~:text=English is the de facto national language of India. Ngo, A., Gandhi, P., Miller, W. G. (2017). Frequency that Laboratory Tests Influence Medical Decisions. The Journal of Applied Laboratory Medicine, 1(4), 410–414. https://doi.org/10.1373/jalm.2016.021634 Nishtha, G. (2021). India’s Inefficient Bureaucracy, Not Covid, Caused Fiscal Deficit. The Quint. Oxfam International. (2021). India: extreme inequality in numbers. https://www.oxfam.org/en/india-extreme-inequality-numbers Pew Research Center. (2021). Religion in India: Tolerance and Segregation. Pew Research Center, Washington, D.C. https://www.pewforum.org/2021/06/29/religion-in-india-tolerance-and-segregation/ Press Trust of India. (2020). Noteban, “faulty” implementation of GST, lockdown “destroyed” India’s economic structure: Rahul. The Economic TImes. https://economictimes.indiatimes.com/news/politics-and-nation/noteban-faulty-implementation-of-gst-lockdown-destroyed-indias-economic-structure-rahul/articleshow/77449708.cms Press Trust of India. (2021). Smooth transition of power in India after every election post-independence: LS Speaker. The Economic Times. Press Trust of India. (2022). India among top attractive destinations for global investors: RBI paper. Business Standard. https://www.business-standard.com/article/economy-policy/india-among-top-attractive-destinations-for-global-investors-rbi-paper-122011701217_1.html PWC. (2012). Consumers Are Ready to Adopt Mobile Health Faster than the Health Industry is Prepared to Adapt, Finds PwC Study on Global mHealth Adoption. https://www.pwc.in/press-releases/global-mhealth-adoption.html PWC. (2015). The healthcare agenda Stakeholder collaboration for the way forward. December. PWC. (2018). How mHealth can revolutionise the Indian healthcare industry. PWC, India. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79771 | - |
| dc.description.abstract | "The Indian healthcare system, especially in smaller cities is marred with a myriad of issues with longer waiting times, inadequate diagnostic facilities, lack of access to service providers, supplier induced demand etc. to name a few. Post-Covid there has been a noticeable fall in the number of people accessing in-person consultation from doctors due to the risk associated with person-to-person contact. This Business plan is intended to introduce the middle-class and rich households to mobile healthcare services by connecting them to doctors, diagnostic services, and pharmaceutical stores through a mobile App. The Business enterprise will also have a service center which will come with its own equipment to connect people with the abovementioned services and educate them about the App as App-based healthcare delivery platforms are a recent phenomenon and are yet to penetrate well into smaller cities like Aligarh. The city of Aligarh will be the testing ground for the App, and if it becomes a success, then the operations will be scaled to other cities of similar size and eventually turn into a pan-India enterprise. The marketing efforts will mostly be online targeting users of Facebook and YouTube with campaigns endorsed by renowned local doctors. The business venture will be funded by the owner who will also act as the CEO with a fleet of 8 employees under him with services like, legal, accounting, HR, marketing outsourced to maintain a lean and cost-effective operation. " | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:10:37Z (GMT). No. of bitstreams: 1 U0001-0302202214450300.pdf: 4350002 bytes, checksum: 378ef1e22024c0b518e0bb70656ba735 (MD5) Previous issue date: 2022 | en |
| dc.description.tableofcontents | Acknowledgement ii Executive Summary iii Chapter 1. Business Description 1 1.1. Vision 1 1.2. Mission 1 1.3. Business Model Canvas 1 Chapter 2. Market Analysis 6 2.1. PESTEL Analysis 6 2.2. Market Forces 14 2.3. Survey design and data analysis 18 2.4. Customer Segmentation. 35 Chapter 3. Operations Plan 37 3.1. The DocSahib App 37 3.2. Service Centre 41 3.3. Outsourced Segments 42 Chapter 4. Marketing plan 43 3.4. Branding 43 3.5. Pricing 44 3.6. Promotion 44 Chapter 5. Financial Projections 46 5.1. Assumptions 47 Chapter 6. Bibliography 51 | |
| dc.language.iso | en | |
| dc.subject | 移動醫療 | zh_TW |
| dc.subject | 遠程會診 | zh_TW |
| dc.subject | e-pharmacy | en |
| dc.subject | mHealth | en |
| dc.subject | digital healthcare | en |
| dc.subject | Tele-consultation | en |
| dc.title | 全方位數位醫療服務系統 | zh_TW |
| dc.title | An End-To-End Digital Healthcare Services Delivery System | en |
| dc.date.schoolyear | 110-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Ko-Fei Liu),陳建錦(Hsiou Huai Wang),(Shun-Mei Wang),(Meng-Han Tsai) | |
| dc.subject.keyword | 移動醫療,遠程會診, | zh_TW |
| dc.subject.keyword | mHealth,Tele-consultation,e-pharmacy,digital healthcare, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU202200274 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2022-02-10 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| Appears in Collections: | 管理學院企業管理專班(Global MBA) | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-0302202214450300.pdf | 4.25 MB | Adobe PDF | View/Open |
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