請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79457完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 陳家麟(Chialin Chen) | |
| dc.contributor.author | 企業管理碩士專班 | zh_TW |
| dc.contributor.author | Young Lee | en |
| dc.contributor.author | 李榮 | zh_TW |
| dc.date.accessioned | 2022-11-23T09:00:58Z | - |
| dc.date.available | 2021-11-05 | |
| dc.date.available | 2022-11-23T09:00:58Z | - |
| dc.date.copyright | 2021-11-05 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-10-20 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/79457 | - |
| dc.description.abstract | N/A | zh_TW |
| dc.description.provenance | Made available in DSpace on 2022-11-23T09:00:58Z (GMT). No. of bitstreams: 1 U0001-1310202119033700.pdf: 2481668 bytes, checksum: 9af5211605b8a4e49efa779a45e7d4d4 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | "Master Thesis Certification by Oral Defense Committee i Ⅰ. Acknowledgements ii Ⅱ. Abstract iii Ⅲ. Table of Contents iv Ⅳ. List of Figures viii Ⅴ. List of Tables ix CHAPTER 1 1 1.1. Research Motives Background 1 1.2. Research Purpose 7 1.3. Problem Statement 8 1.4. Research Question 8 1.5. Research Objection 9 1.6. Research to find to help entry strategy of Hyundai Motor into Indonesia. 10 CHAPTER 2 12 2.1. Globalization 12 2.2. Localization 15 2.3. PEST Framework 17 2.4. SWOT and Variants of SWOT Analysis 23 2.5. Porter’s Five Forces 27 2.6. BCG Matrix 33 2.7. Entry Strategy 36 2.7.1. Value-Added Dominantly in Home Country (Export) 37 2.7.2. Value-Added Dominantly in Host Country (Entry from a foreign base) 37 2.7.3. Retailing Market Entry Strategy Framework 37 2.7.4. Wholly Owned subsidiaries, Greenfield investment (Organic). 39 CHAPTER 3 42 3.1. PEST Analysis 42 3.1.1. Political Factors 44 3.1.2. Economical Factors 49 3.1.3. Socio-Cultural Factors 52 3.1.4. Technology Factors 57 3.2. Five Forces (5 Forces) Analysis (Industry Environment) 60 3.2.1. Rivalry of Industry 60 3.2.2. Threat of New Entrance 63 3.2.3. Threat of Substitute Products 65 3.2.4. Bargaining Power of Customers 66 3.2.5. Bargaining Power of Suppliers 67 CHAPTER 4 68 4.1. Finding Data Summary for SWOT 68 4.1.1. Strengths 68 4.1.2. Weaknesses 70 4.1.3. Opportunities 71 4.1.4. Threats 74 4.2. Analysis: Results of SWOT Data 76 4.2.1. Internal Audit 78 4.2.2. External Audit 81 4.3. Alternative Strategy 86 4.3.1. S.O. strategies 86 4.3.2. W.O. strategies 89 4.3.3. S.T. strategies 92 4.3.4. W.T. strategies 94 4.4. Analysis: Strategy in terms of BCG Matrix 96 4.4.1. Position screen of Hyundai Motor’s current situation 97 4.4.2. Hyundai’s localization strategy (in terms of Profitability Strategy) 99 4.5. Global Entry Market Strategy 100 4.5.1. Retail Entry Strategy 100 4.5.2. Investment and Control Strategy (Wholly-owned subsidiary, Green Field Investment) 106 4.5.3. PEST Analysis Result for Indonesia Entry Strategy 107 4.5.4. SWOT Analysis Result in Indonesia Retail Markets 113 4.6. Key Success Factors 120 4.6.1. Brand image (promotion) 120 4.6.2. Technology (Talent) 121 4.6.3. Customer Relationship (CRM) 121 CHAPTER 5 123 5.1. Summary 123 5.1.1. Chapter 3. Market Analysis Summary 123 5.1.2. Chapter 4. Finding, Analysis, and Discussion Summary 128 5.2. Conclusion 133 5.3. Recommendation 136 5.3.1. Recommendation for future researchers 136 5.3.2. Recommendation for Hyundai Motor Indonesia (HMMI) 137 5.3.3. To Hyundai Motor Headquarters 142 5.3.4. To General Industry 144 References 149 " | |
| dc.language.iso | en | |
| dc.title | 為什麼現代汽車公司在印度尼西亞建立工廠 (現代汽車進入印尼的策略) | zh_TW |
| dc.title | Why Hyundai Motor Company establishes Plants in Indonesia.(Entry Strategy of Hyundai to Indonesia) | en |
| dc.date.schoolyear | 109-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 郭佳瑋 (Hsin-Tsai Liu),余峻瑜 (Chih-Yang Tseng) | |
| dc.subject.keyword | 綜合經濟合作協議,新南向政策,工業4.0,東南亞國家聯盟,區域全面經濟夥伴協定,全散裝料,外資企業,電動車,純電動車,混合動力車,插電式混合動力車,氫燃料電池汽車,完全組裝,全散件組裝,外商投資企業, | zh_TW |
| dc.subject.keyword | CEPA,New Southern Policy,CKD (Completely Knocked Down),CBU (Completely Build-Up),The Making Indonesia 4.0,FDI,ASEAN,Industry 4.0,ICV,EV,BEV,FCEV,HEV,HFCV,PHEV,Wholly-owned investment, | en |
| dc.relation.page | 162 | |
| dc.identifier.doi | 10.6342/NTU202103705 | |
| dc.rights.note | 同意授權(全球公開) | |
| dc.date.accepted | 2021-10-20 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-1310202119033700.pdf | 2.42 MB | Adobe PDF | 檢視/開啟 |
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