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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | |
| dc.contributor.author | Fu-Yuan Tien | en |
| dc.contributor.author | 田富源 | zh_TW |
| dc.date.accessioned | 2021-07-11T14:58:02Z | - |
| dc.date.available | 2025-02-06 | |
| dc.date.copyright | 2020-02-06 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-01-23 | |
| dc.identifier.citation | 一、中文部份
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/78457 | - |
| dc.description.abstract | B2B業務是台灣電子產業中最主要的商業模式，而代工生產的公司企業EMS (Electronic Manufacturing Services ) 對於品牌建立與經營不如B2C企業的積極，員工品牌行為的研究亦不多見。事實上在B2B的企業中，員工展現的品牌行為影響深遠，本研究以台灣電子產業為對象，採用質性研究，列舉五大問題訪問綱要，針對八種不同電子產業中的資深業務、專案經理、產品經理來進行深度訪談，彙整所蒐集之資訊，進行分析並整理歸納出相關的品牌行為。 | zh_TW |
| dc.description.abstract | B2B business is the most important business model in Taiwan's electronics industry, and EMS (Electronic Manufacturing Services ) companies are less active in brand building and operation than B2C companies, moreover research on employee brand behavior is rare. In fact, in B2B companies, the brand behavior exhibited by employees has a far-reaching impact. This study targets the Taiwanese electronics industry, uses a qualitative research, and lists five major question access outlines, targeting on senior Sales representative , Project managers, Product managers conduct in-depth interviews, aggregate the collected information, analyze and sort out relevant brand behaviors. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-11T14:58:02Z (GMT). No. of bitstreams: 1 ntu-109-P06746019-1.pdf: 902555 bytes, checksum: 31534fd293b98fa0b2822c2eaf892eef (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | 中文摘要 ii
ABSTRACT iii 目錄 iv 圖目錄 v 表目錄 vi 第一章 緒論 1 第一節 研究動機與目的 1 第二節 研究流程 3 第二章 文獻探討 5 第一節 B2B業務 5 第二節 員工品牌行為 8 第三章 研究方法 10 第一節 質性研究 10 第二節 資料蒐集方法 12 第四章 個案研究與分析 15 第一節 個案背景 15 第二節 實際訪談整理 16 第三節 品牌行為分析 31 第五章 結論與建議 45 第一節 研究結論 45 第二節 管理意涵 46 第三節 研究限制與未來研究方向 48 參考文獻 50 圖目錄 圖1: 台灣各業產值概況 1 表目錄 表1 : B2C 和 B2B 業務型態的比較 6 表2 : B2C 和 B2B 業務行為比較 6 表3 : 訪談大綱 13 表4: 訪談個案基本資料 15 表5: 員工品牌行為: 品牌定位 41 表6: 員工品牌行為: 品牌溝通 42 表7: 員工品牌行為: 品牌經營 43 表8: 員工品牌行為: 品牌維護 44 表9: 員工品牌行為: 員工品牌承諾 44 | |
| dc.language.iso | zh-TW | |
| dc.subject | 員工品牌行為 | zh_TW |
| dc.subject | B2B業務 | zh_TW |
| dc.subject | 電子產業 | zh_TW |
| dc.subject | electronics industry | en |
| dc.subject | employee brand behavior | en |
| dc.subject | B2B business | en |
| dc.title | B2B企業員工品牌行為之探討—以台灣電子業為例 | zh_TW |
| dc.title | Exploring the Employee Branding Behaviors in B2B Industrial :
The Case of Electronics Industry in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 黃恆獎,連勇智 | |
| dc.contributor.oralexamcommittee | 陳思寬,林政佑 | |
| dc.subject.keyword | B2B業務,電子產業,員工品牌行為, | zh_TW |
| dc.subject.keyword | B2B business,electronics industry,employee brand behavior, | en |
| dc.relation.page | 52 | |
| dc.identifier.doi | 10.6342/NTU202000230 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-01-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| dc.date.embargo-lift | 2025-02-06 | - |
| 顯示於系所單位： | 國際企業管理組 | |
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