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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 余峻瑜(Jiun-Yu Yu) | |
| dc.contributor.author | Man Ying Lui | en |
| dc.contributor.author | 呂曼瑩 | zh_TW |
| dc.date.accessioned | 2021-07-11T14:52:10Z | - |
| dc.date.available | 2025-08-03 | |
| dc.date.copyright | 2020-08-07 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-08-04 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/78343 | - |
| dc.description.abstract | It is reported that there are over 1 billion of people suffering from psychological disorder worldwide (James et al., 2018). In Taiwan, at least 1 out of 10 people are seeking professional help for mental health issues (Ministry of Health and Welfare, 2018) and the total number of registered patients in the health insurance system is 2,638,382 people. Nevertheless, it is found that only 20% of the people with professional mental health service needs are seeking professional assistance (Liao et al., 2011), which means that many clients in need are left without proper therapies and which may lead to worsening symptoms. As one of the most critical barriers is stigma and cultural stoicism (Liao et al., 2011), our platform, Everapy, aims at making use of the latest online communication technology to facilitate professional service via telepsychology means, such as text messages, voice calls and video calls on a mobile application. By the name of the platform, we provide professional consultation service for everyone, everywhere at every moment. According to the market research from Data Bridge Market Research (MarketWatch Inc., 2019), the global annual sales of telepsychology service in 2018 was USD 2.6 billion. It is expected to have a CAGR of 24.65% from 2019 to 2026. By 2026, the market size is estimated to be USD 15.15 billion. On 29th November, 2019, the Taiwan Ministry of Health and Welfare announced the “心理師執行通訊心理諮商業務核准作業參考原則 [Practice Guideline for Psychologists Practicing Psychotherapy via Communication Technology]” (Ministry of Health and Welfare, 2019a). In the guideline, it is stated that telepsychology practice can be applied from the institutions to the regulatory office of the corresponding county or city. This marked the “official” legal start for telepsychology in Taiwan. In our 2-sided platform, Everapy, we target 2 groups of customers, the service providers, registered clinical psychologists and counseling psychologists, and the clients, which the segmentation is those who would like to improve their quality of life mentally of the age group of 20~54 years old and with access to the Internet. Through interviews with the potential customers from the two sides, we captured their pains and gains throughout the patient journey and design the business model with services which fit their needs. The Lean Startup methodology (Ries, 2011) is adopted and product market fit is being evaluated by an MVP (minimum viable product), going through the loop of the BML (build-measure-learn) feedback loop to improve the functions and flow of the platform. Throughout the patient journey, we focus on the help seeking, diagnosis and treatment phases. Competitor analysis is also conducted on the existing telepsychology service platforms to create value which is not being fulfilled yet. To stand out from the existing players, Everapy do not only aim at creating values for the clients, we also provide add-on services to the service providers, such as libraries of psychological education materials and customizable self-management tools, to facilitate their communication with the clients. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-11T14:52:10Z (GMT). No. of bitstreams: 1 U0001-3007202013503600.pdf: 4328598 bytes, checksum: 995a0b7cda32846e2cec15cfe3163246 (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Executive Summary ii Chapter 1 Introduction 1 1.1. Prevalence of mental disorders worldwide in Taiwan. 1 1.2. Mental health resources in Taiwan. 3 Chapter 2 Traditional Psychological Therapies 5 2.1. Traditional approaches of therapy 5 2.2. Barriers to traditional treatment 7 Chapter 3 Overview Of Tele-Psychology 9 3.1. Definition 9 3.2. Different formats of telepsychology 10 3.3. Efficacy of telepsychology 12 Chapter 4 Telepsychology Trend In The World 13 4.1. Worldwide market. 13 4.2. US market. 13 4.3. Japan market. 14 4.4. China market. 17 Chapter 5 Telepsychology Regulation In Taiwan 19 5.1. Restrictions from the Psychologists Act. 19 5.2. Official discussion regarding telehealth and telepsychology. 20 5.3. Guidelines from other professional institutions. 21 5.4. MOHW Guidance for telepsychology practice. 23 5.5. Guidelines in the future. 24 Chapter 6 Taiwan Telepsychology Market 24 6.1. PESTEL analysis. 24 6.1.1. Political Factors. 24 6.1.2. Economic Factors. 25 6.1.3. Social. 28 6.1.4. Technological. 28 6.1.5. Environment. 29 6.1.6. Legal. 29 6.2. Taiwan market size. 30 6.3. Existing telepsychology players in Taiwan. 30 Chapter 7 Business Model From The Clients Perspective 38 7.1. Method. 38 7.2. Patient journey with traditional psychotherapy and opportunities for telepsychology. 40 7.2.1. Overall. 40 7.2.2. Phase 1 Symptoms and self-awareness. 40 7.2.3. Phase 2 Help seeking. 47 7.2.4. Phase 3 Diagnosis. 51 7.2.5. Phase 4 Treatment. 52 7.2.6. Phase 5 Recovery. 54 7.2.7. Phase 6 Ongoing Care. 55 7.3. Ideal patient journey and service to be provided by Everapy. 56 7.3.1. Ideal help seeking phase. 57 7.3.2. Ideal diagnosis phase. 59 7.3.3. Ideal treatment phase. 60 Chapter 8 Business Model From The Service Provider Perspective 62 8.1. Method. 62 8.2. Customer Profile. 64 8.2.1. Customer jobs. 64 8.2.2. Pains. 64 8.2.3. Gains. 66 8.3. Value proposition. 66 8.3.1. Products service. 67 8.3.2. Pain relievers. 68 8.3.3. Gain creators. 69 8.3.4. Value fit. 69 Chapter 9 Business Model Canvas 72 9.1. Customer segment. 72 9.2. Value propositions. 73 9.3. Channels. 73 9.4. Customer relationships. 73 9.5. Revenue streams. 73 9.6. Key resources. 74 9.7. Key activities. 74 9.8. Key partners. 74 9.9. Cost structure. 75 Chapter 10 Marketing Strategies 75 10.1. Pricing strategy. 75 10.2. Promotion strategy. 76 Chapter 11 Implementation Plan 78 11.1. Development schedule. 78 11.2. Implementation phases by functions. 82 Chapter 12 Financial Projection 84 12.1. Assumptions. 84 12.2. Ideal scenario. 86 12.2.1. Sales forecast. 87 12.2.2. Business start up cost. 87 12.2.3. Income statement. 88 12.2.4. Cash flow statement. 88 12.2.5. Balance sheet. 89 12.3. Worst scenario. 89 12.3.1. Sales forecast. 90 12.3.2. Business start up cost. 90 12.3.3. Income statement. 91 12.3.4. Cash flow statement. 91 12.3.5. Balance sheet. 92 Chapter 13 Limitations And Constraints 92 Reference 95 | |
| dc.language.iso | en | |
| dc.subject | 遠距諮商 | zh_TW |
| dc.subject | Business Plan | en |
| dc.subject | Telehealth | en |
| dc.subject | Telepsychology | en |
| dc.title | 遠距心理諮商服務平台商業企劃書 | zh_TW |
| dc.title | Everapy - Business Plan for Telepsychology Service Platform in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳家麟(Chialin Chen),許文耀(Wen-Yau Hsu) | |
| dc.subject.keyword | 遠距諮商, | zh_TW |
| dc.subject.keyword | Telepsychology,Telehealth,Business Plan, | en |
| dc.relation.page | 106 | |
| dc.identifier.doi | 10.6342/NTU202002099 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2020-08-04 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| dc.date.embargo-lift | 2025-08-03 | - |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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