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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | |
| dc.contributor.author | Dun-Nian Yaung | en |
| dc.contributor.author | 楊敦年 | zh_TW |
| dc.date.accessioned | 2021-07-11T14:48:22Z | - |
| dc.date.available | 2026-02-18 | |
| dc.date.copyright | 2021-03-04 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-05 | |
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Journal of cleaner production, 14(5), 472-486. 三、參考網站 1. 台灣積體電路公司社會企業責任電子書 https://csr.tsmc.com/csr/ch/ 2. CSR天下企業公民 https://topic.cw.com.tw/csr/ 3. Brand Finance https://brandfinance.com/ 4. Sustainalytics https://www.sustainalytics.com/ 5. WSJ - The 100 Most Sustainably Managed Companies in the World 5. https://www.wsj.com/articles/the-100-most-sustainably-managed-companies-in-the-world-11602507298 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/78262 | - |
| dc.description.abstract | 過去研究指出，企業社會責任 (Corporate Social Responsibility，CSR) 除了能夠建立外在品牌形象，對內亦能深化品牌和利害相關人的情感連結。然而既有文獻中，較少討探討企業如何透過對內傳遞CSR理念來影響所有利害關係人的認知與行為，進而提升企業之品牌權益。少數的相關研究則皆以B2C企業為例，尚未有學者從B2B企業觀點進行討論。因此，本研究以台灣積體電路公司為例，透過個案分析，從利害關係人的觀點，探討 B2B企業中，CSR對提升品牌權益之影響，並依此提出策略性建議。 | zh_TW |
| dc.description.abstract | Corporate Social Responsibility (CSR) has been proposed an effective way in building positive corporate brand image externally, and strengthening the emotional connection with its stakeholders internally. However, there has been few research further discussing the influences of internal CSR communication on stakeholders’ cognition and behaviors, which in turn lead to the enhancement of firm’s brand equity. Furthermore, in the limited related studies, all the discussions were undertaken in B2C context, ignoring B2B scenarios. Therefore, using Taiwan Semiconductor Manufacturing Company as a case, this research explores the influence of internal CSR communication on corporate’s brand equity through the cognition and behavioral responses of stakeholders. Results, implications and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-11T14:48:22Z (GMT). No. of bitstreams: 1 U0001-0302202109015200.pdf: 2166063 bytes, checksum: 56185e0c9b0fe82d5da2408b5339b2e4 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 目錄 中文摘要 I THESIS ABSTRACT II 目錄 III 圖目錄 V 表目錄 VI 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第三節 研究範圍與流程 3 第二章 文獻回顧 5 第一節 企業社會責任 5 第二節 品牌權益 9 第三節 企業社會責任對品牌權益之影響 13 第三章 研究方法 16 第一節 質性研究 16 第二節 資料蒐集 18 第四章 資料描述與分析 21 第一節 個案公司簡介 21 第二節 產業與企業社會責任發展概況 22 第三節 個案公司企業社會責任架構 24 第四節 個案公司企業社會責任施行現況 26 第五節 個案公司相關評比 34 第六節 研究資料分析 40 第五章 結論與建議 43 第一節 研究結論 43 第二節 管理意涵 47 第三節 研究限制與建議 48 參考文獻 49 中文文獻 49 英文文獻 49 參考網站 53 附錄 利害關係人訪談紀要 54 題目一 54 題目二 58 題目三 62 題目四 66 題目五 70 題目六 73 圖目錄 圖1-1 研究流程圖 4 圖2-1 品牌權益來源及價值圖 13 圖4-1 個案公司CSR執行架構 25 圖4-2 個案公司CSR議題重大性矩陣 26 圖4-3 台灣永續指數與加權指數2020年累積報酬率比較 38 表目錄 表3-1 個案訪談對象之詳細資料 20 表4-1 個案公司歷史發展 21 表4-2 個案公司近年企業社會責任案例年表 32 表4-3 個案公司天下企業公民獎歷年排名 35 表4-4 半導體相關產業ESG風險 36 表4-5 華爾街日報全球前100企業ESG排名 36 表4-6 台灣投信公司發行ESG相關基金概況 37 表4-7 新世代最嚮往企業排名 38 | |
| dc.language.iso | zh-TW | |
| dc.subject | 企業社會責任 | zh_TW |
| dc.subject | 品牌權益 | zh_TW |
| dc.subject | 深度訪談 | zh_TW |
| dc.subject | In-depth interview | en |
| dc.subject | CSR | en |
| dc.subject | Brand Equity | en |
| dc.title | 企業社會責任對B2B企業品牌權益之影響 －以台積公司為例 | zh_TW |
| dc.title | The Influence of CSR on the Brand Equity of B2B Corporations: A Case Study of TSMC | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 黃恆獎,連勇智 | |
| dc.contributor.oralexamcommittee | 余峻瑜,林政佑 | |
| dc.subject.keyword | 企業社會責任,品牌權益,深度訪談, | zh_TW |
| dc.subject.keyword | CSR,Brand Equity,In-depth interview, | en |
| dc.relation.page | 76 | |
| dc.identifier.doi | 10.6342/NTU202100430 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-05 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| dc.date.embargo-lift | 2026-02-18 | - |
| 顯示於系所單位： | 國際企業管理組 | |
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