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| ???org.dspace.app.webui.jsptag.ItemTag.dcfield??? | Value | Language |
|---|---|---|
| dc.contributor.advisor | 林俊昇 | |
| dc.contributor.author | Chien-Hong Chen | en |
| dc.contributor.author | 陳建宏 | zh_TW |
| dc.date.accessioned | 2021-07-11T14:38:57Z | - |
| dc.date.available | 2026-02-18 | |
| dc.date.copyright | 2021-03-04 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-08 | |
| dc.identifier.citation | 一、中文部分 1. Kotler, P., 張振明. (2004). 行銷是什麼. 台北市: 商周出. 2. 方至民. (2012). 策略管理, 台北: 前程文化. 3. 陳萬淇. (1995). 個案研究法, 華泰書局. 二、英文部分 1. Andrews, K. R. (1951). Executive training by the case method. Harvard business review, 29(5), 58-70. 2. Beeghley, L. (2015). The Structure of Social Stratification in the United States, The, CourseSmart eTextbook. Routledge. 3. Bantis, F., Smirnakou, S., Ouzounis, T., Koukounaras, A., Ntagkas, N., Radoglou, K. (2018). Current status and recent achievements in the field of horticulture with the use of light-emitting diodes (LEDs). Scientia horticulturae, 235, 437-451. 4. Bula, R. J., Morrow, R. C., Tibbitts, T. W., Barta, D. J., Ignatius, R. W., Martin, T. S. (1991). Light-emitting diodes as a radiation source for plants. HortScience, 26(2), 203-205. 5. Chermack, T. J. (2005) Conceptualising and integrated planning system, International Journal of Technology, Intelligence and Planning, 1(1), pp. 46 – 60. 6. Chermack, T. J., Kasshanna, B. K. (2007). The use and misuse of SWOT analysis and implications for HRD professionals. Human Resource Development International, 10(4), 383-399. 7. Demand for Horticultural Lighting is Driving Research and Development. (2018). Electrical Construction and Maintenance. 8. Eisenhardt, K. M. (1989). Building theories from case study research. Academy of management review, 14(4), 532-550. 9. Higuchi, Y., Hisamatsu, T. (2016). Light acts as a signal for regulation of growth and development. In LED Lighting for Urban Agriculture (pp. 57-73). Springer, Singapore. 10. Hill, T., Westbrook, R. (1997). SWOT analysis: it's time for a product recall. Long range planning, 30(1), 46-52. 11. Kotler, P., Keller, K. L. (2006). Marketing Management 12e. France: Edition Pearson Education 12. Learned, A., Christensen, C., Andrews, R. S. and Guth, D. (1965) Business Policy: Text and Cases (Homewood, Illinois: Irwin). 13. McCree, K. J. (1966). A solarimeter for measuring photosynthetically active radiation. Agricultural Meteorology, 3(5-6), 353-366. 14. Massa, G. D., Kim, H. H., Wheeler, R. M., Mitchell, C. A. (2008). Plant productivity in response to LED lighting. HortScience, 43(7), 1951-1956. 15. Merriam, S. B.(1988).Case study research in education. Thousand Oaks, CA: Jossey-Bass. 16. Paucek, I., Appolloni, E., Pennisi, G., Quaini, S., Gianquinto, G., Orsini, F. (2020). LED Lighting systems for horticulture: business growth and global distribution. Sustainability, 12(18), 7516. 17. Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of marketing, 21(1), 3-8. 18. Valentin, E. K. (2001). SWOT analysis from a resource-based view. Journal of marketing theory and practice, 9(2), 54-69. 19. Weihrich, Heinz. 'The SWOT Matrix-A Tool for situati0nal Analysis. London.' Long Range Planning 15.2 (1982): 55-66. 20. Yin, R. K. (1994). Case study research: Design and methods,Thousand Oaks,CA: Sage 三、網站部分 1. https://www.verifiedmarketresearch.com/product/global-led-grow-light-market-size-and-forecast-to-2025/ 2. https://fluence.science/science-articles/horticulture-lighting-metrics/ 3. Statista.com (2018, Feb 9), Re: grow light market value in the U.S. 2014-2025, by technology Retrieved from :https://www.statista.com/statistics/804492/market-value-of-grow-light-in-the-us-by-technology/ 4. Verified Market Research (2019 Jan 29th) Re: Global LED Grow Light Market By Installation Type(Retrofit, New Installation) By Spectrum (Partial Spectrum, Full Spectrum) By Business Opportunities, Geographic Scope And Forecast. Retrieved from 5. MBA智庫(2020年2月16日)。案例研究法[線上論壇] 取自：https://wiki.mbalib.com/wiki/%E6%A1%88%E4%BE%8B%E7%A0%94%E7%A9%B6%E6%B3%95 6. Wfmj.com (2020 Aug. 6th) Re: LED Grow Lights Market Size 2020 Global Leading Players, Business Prospects, Share, Future Growth, Industry Updates, Types, Application, Developments and Future Investments by Forecast to 2024 . Retrieved from :https://www.wfmj.com/story/42461020/led-grow-lights-market-size-2020-global-leading-players-business-prospects-share-future-growth-industry-updates-types-application-developments-and 7. Statista.com (2020, Oct 22) Re: Global LED grow lights market value by application 2016 2021. Retrieved from :https://www.statista.com/statistics/821805/global-led-grow-lights-market-value-by-application/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77985 | - |
| dc.description.abstract | 本論文研究主題為探索LED植物燈在美國市場中的行銷策略。LED二極體照明產品在過去的十幾年中已經逐漸普遍，LED因節能，體積小、壽命長等優勢漸漸讓傳統燈具勢微，在日常生活照明以外，還有其他的應用間接用來改善人類生活，例如用於室內植物照明，提高產能，避免受天氣影響等。本論文採用個案分析研究方法，先就SWOT分析及STP行銷理論做闡釋，再以LED燈具設計製造A公司為個案研究對象，就其公司現狀、產品、設計能力、生產及近年營收資訊，利用SWOT分析Ａ公司的優劣勢及面臨的機會與威脅，訂定不同的策略應對，再以STP行銷理論就其公司、市場規模環境、產品、市場區隔，價格、市場定位等面向進行分析，並依此提出未來公司改善方向建議以及相關之行銷策略如自有品牌或是新市場等建議。 | zh_TW |
| dc.description.abstract | LED lighting products have been widely adopted in different markets due to its attributes in energy saving, compact size, and long service life. One of the unique and newly developed applications of LED lighting is for indoor plant growing. To seize the business opportunities in such niche market, this study applies SWOT and STP analyses to investigate the marketing strategies of LED plant lighting business with a case study of the company H. Implications, limitations, and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-11T14:38:57Z (GMT). No. of bitstreams: 1 U0001-0802202102455700.pdf: 3193626 bytes, checksum: 0bd27e6208bc2f30a68c2e0884ee9dbe (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 目錄 口試委員審定書 I 謝辭 II 中文摘要 III THESIS ABSTRACT IV 目錄 V 圖目錄 VI 表目錄 VII 第一章 緒論 1 第一節 研究動機與目的 1 第二節 研究流程 2 第二章 產業現況分析 4 第一節 SWOT分析與STP行銷策略 4 第二節 LED植物燈應用與全球市場慨況 8 第三章 個案分析 19 第一節 研究方法 19 第二節 個案公司簡介 20 第三節 個案公司LED植物燈行銷策略分析 27 第四章 結論與建議 31 第一節 研究結論 31 第二節 管理意涵 32 第三節 研究限制與未來研究方向 32 參考文獻 33 圖目錄 圖1-1 研究流程圖 2 圖2-1 全光譜與混合光譜之差異 8 圖2-2 全球LED植物燈廠商分佈 9 圖2-3 全球LED植物燈外型分類 10 圖2-4 各種外型燈具依生產區域區分 11 圖2-5 植物燈的各種應用場域 13 圖2-6 植物對光合有效輻射(PAR)的平均響應 14 圖2-7 植物燈市場規模 16 圖2-8 植物燈市場營業額-以應用分類 16 圖2-9 2016與2021 全球LED植物燈市場規模比較 17 圖2-10 2014-2025 預估美國LED植物燈與其他光源比較 17 圖3-1 公司組織圖 22 圖3-2 新產品開發流程架構 23 圖3-3 善用各種模擬工具減少成本及開發時程 23 圖3-4 H公司主要產品分類 24 圖3-5 H公司各類營業額趨勢 25 圖3-6 H公司產品在美國加州(L.A.)測試 26 表目錄 表2-1 SWOT矩陣模型 4 表2-2 SWOT矩陣 6 表2-3 LED 植物燈的SWOT分析 12 表2-4 一些常見植物的建議PPFD值 15 表3-1 為H公司近五年營業額分佈 25 表3-2 針對H公司於植物燈市場的SWOT分析 28 | |
| dc.language.iso | zh-TW | |
| dc.subject | LED植物燈 | zh_TW |
| dc.subject | 行銷策略 | zh_TW |
| dc.subject | STP分析 | zh_TW |
| dc.subject | SWOT分析 | zh_TW |
| dc.subject | STP analysis | en |
| dc.subject | LED grow lights | en |
| dc.subject | SWOT analysis | en |
| dc.subject | Marketing strategies | en |
| dc.title | LED植物燈市場之行銷策略研究—以H公司為例 | zh_TW |
| dc.title | Exploring the Marketing Strategies of LED Grow Lights: The Case of Company H | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 連勇智,余峻瑜 | |
| dc.contributor.oralexamcommittee | 黃恆獎,周恩頤 | |
| dc.subject.keyword | LED植物燈,SWOT分析,STP分析,行銷策略, | zh_TW |
| dc.subject.keyword | LED grow lights,SWOT analysis,STP analysis,Marketing strategies, | en |
| dc.relation.page | 35 | |
| dc.identifier.doi | 10.6342/NTU202100658 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-09 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業管理組 | zh_TW |
| dc.date.embargo-lift | 2026-02-18 | - |
| Appears in Collections: | 國際企業管理組 | |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| U0001-0802202102455700.pdf Restricted Access | 3.12 MB | Adobe PDF |
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