Please use this identifier to cite or link to this item:
|Title:||數位化如何產生競爭優勢? - 以ODM W公司之服務事業單位為例|
How does Digitization create a competitive advantage?
- A case study of an ODM W Company’s service business unit
Digitization,Competitive Advantage,After Sale Service,Business Portfolio,
|Publication Year :||2017|
本論文的目的是示範數位化如何協助支持公司的策略製定，營運能耐建立和競爭商業模式設計。以W公司的服務事業單位為個案研究，演示ODM公司以數位化為催化劑將原是「成本中心」的支援單位轉化為「利潤中心」事業組織。本研究應用分析工具諸如內部分析外部分析、SWOT情境分析、TOWS矩陣和BMC (business model canvas) 等方法結合競爭優勢和價值創造週期模型，藉由案例來證明數位轉型確實可提供差異化競爭優勢，改善總體業務組合，進而提升售後服務組織價值，贏得客戶長期合作夥伴關係。
For those Taiwanese ICT companies taking leadership and serving as dominating suppliers to top tier global branders quality, cost and speed tends to be the new rules of the game for creating opportunities to grow their businesses. This has been quite true ever since they evolved from clone PC makers into ODM suppliers then to those OEMs during the past 20 years.
However, this new economy game also brought tremendous competition in the industry value chains which eventually significantly reduced many product life cycles including the increasingly popular mobile technologies and mobile phones.
In order to maintain a sound business portfolio amidst dropping gross margins these well-known manufacturers started taking different approaches to support their businesses achieving a sustainable future as service providers instead of just hardware manufacturers.
Nevertheless after-sale service has been regarded as a “necessary evil” in the product life cycle. Mainstream business offerings were mostly focused on cost benefits and economy of scale for products design, sourcing, as well as production.
Objective of this thesis is to illustrate how digitization relates to and supports companies’ efforts in developing strategies, building distinct operational competencies, and designing competitive business model.
Methods such as internal analysis, external analysis, SWOT situation analysis, TOWS Matrix and business model canvas are used to incorporate with a competitive advantage and value creation cycle model. Business cases will be used to demonstrate and conclude that digital transformation made competitive differentiation to win and sustain business.
This thesis works on a case study of how an ODM company transforms its business portfolio by evolving its service organization from cost-center to profit center. Also, this study includes how digitization serves as a primary catalyst to create competitive advantage over peer competitors as well as bring benefits to business clients while winning their long term partnership.
|Appears in Collections:||資訊管理組|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.