臺韓企業文化與經營模式之比較—以飲料產業為例

Abstract

臺灣與韓國企業的經營模式不盡相同，原因來自兩國的文化特色。本文以飲料產業為出發，討論兩國企業文化與經營差異。 本文蒐集臺灣與韓國飲料廠商，分析兩國經營模式，結果發現。經營模式方面：第一、臺灣飲料企業著重在地化發展與、韓國則是積極拓展海外事業；第二、臺灣飲料企業著重專業化、韓國則是多元經營模式；第三臺灣飲料商品多元化、韓國商品包裝與開發能力強；第四、臺灣飲料企業內部員工教育是以師徒為主、韓國則有完善的教育訓練課程。企業文化方面：臺灣員工具有創意，思想多元；韓國員工重視服從、團隊精神。 亞汰集團為跨臺灣與韓國之企業，熟稔兩國企業文化與經營模式，兼具臺韓兩國企業優點，堪為我國企業經營之榜樣。集團的企業文化兼具「人合」的臺灣文化，亦有「勇敢做」的韓國企業精神，並且重視企業社會責任，開發天然與健康的濃縮果汁飲料。集團負責人以道德與誠信經營，藉由實施透明管理，領導組織耕耘韓飲料市場，為我國賺入高額外匯。企業願景與目標方面，不只重視經營績效成長，更重視人才培育，以及企業社會責任，投身於臺灣與韓國的社會福利活動，因此不僅提升企業形像，也在韓國打響我國之國際知名度，增加我國外交活動，如此的企業經營模式，值得我國飲料業界學習與參考。

The business models of Taiwan and South Korea are different because of the cultural characteristics of both countries. This article, starting from the beverage industry, discusses the differences between corporate culture and management in the two countries. This article collected Taiwan and South Korea beverage manufacturers, analysis of the two countries business model, the results found. In terms of business model, the first is that beverage companies in Taiwan focus on the development of geographies while South Korea actively expands overseas businesses. The second is that beverage companies in Taiwan focus on specialization while South Korea is a diversified business model. The third diversified beverage product in Taiwan, South Korea's product packaging and development ability; Fourth, Taiwan's beverage companies internal staff education is mainly mentoring, Korea has a complete education and training courses. Corporate culture: Taiwan employees have ideas, diverse thinking; South Korean employees attach importance to obedience, teamwork. As a cross-border and South Korean enterprise, ARTESONIC Group is familiar with the corporate culture and business model of both countries as well as the merits of both Taiwan and South Korea. ARTESONIC Group’s corporate culture combines both 'humanistic' Taiwanese culture and 'courageous' Korean entrepreneurial spirit. It also values corporate social responsibility to develop natural and healthy concentrated fruit juice drinks. Group leader in morality and integrity of management, by implementing transparent management, leading organizations to cultivate the Korean beverage market, earn high foreign exchange for our country. In terms of corporate vision and goals, we not only focus on business performance growth but also more on talent development and corporate social responsibility and engage in social welfare activities in Taiwan and South Korea, thereby not only enhancing corporate image but also establishing our country's international reputation in Korea and increasing China's Diplomatic activities, such a business model, it is worth learning and reference for the beverage industry in our country.