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標題: | 新創事業領導特質研究 A Study of the Leadership from the Perspective of Entrepreneurship of Startups |
作者: | Yi-Chun Liu 劉怡君 |
指導教授: | 湯明哲 |
關鍵字: | 效果推理,App經濟,社會交換機制,保留策略,生存策略, effectuation,app economy,social exchange mechanism,remaining decision,survival decision, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 當創業家面對開創新企業的不確定性時,通常會運用效果推理和因果推理作為不同的決策邏輯。許多創業團隊根據他們在開始創業的生命週期中,面臨的不同挑戰來調整他們的決策認知類型。創立企業的過程的特點是在面對不確定性時,需要適時做出決策並採取行動。由於應用程序(app industry)競爭的高度不確定性(生命週期短,競爭激烈),我們選擇從事應用程序經濟(app economy)的新創企業,作為研究的對象。為了了解在創業不確定性下如何決策,我們找了10個從事app產業的創業團隊,研究在其創業的生命週期中,商業環境的社會機制下的新創企業,如何從效果推理和因果推理決策中獲益,並探討這些轉變和這些機制的成果。我們使用來自28位高階決策者的71份深入訪談的資料,按時間順序記錄了179個關鍵決策,並檢查了決策過程的模式。我們發現,創業家認知決策在損益平衡點之前後,採取在一個積極行動的「保留策略」或「生存策略」。我們研究支持社會交換機制和效果推理原則,並探討了兩個決策過程之間的動態歷程如何影響初創團隊。這種交流機制表明,新創業企業如何結構性地正向影響交易,談判和融資能力等方面,使公司能夠利用社會機制進行調整,協調和保障。我們的觀察結果提出了一個關於策略決策的全方面觀點,展示了效果推理和因果推理邏輯如何轉換,以及創業企業如何透過整合交易成本理論和社會網絡理論的機制來說明之。 Entrepreneurs rely on different decision-making logics when they face the uncertainty on starting new ventures by both of causal and effectual reasoning. Many entrepreneurial teams adjusting their cognitive styles based on the different challenges they face during the new venture life cycle. The process of new venture creation is characterized by the need to decide and take action in the face of uncertainty. Due to the high uncertainty (short life cycle and high competition) of app competitions, we choose the new venture firms are in app business and also adopted for a given app affects app performance as measured by the app’s database. To investigate the uncertainty under social mechanisms on how new ventures benefit from between effectuation and causation over the life cycle of ventures launched by 10 startup teams which are all focusing on app economy; and to explore the consequences of this transition and these mechanisms. Using data from 71 in-depth interviews with 28 executive members, we recorded 179 key decisions chronologically and examined the pattern of decision-making processes. We found that a dynamic of entrepreneurial cognitive style will reveal a certain conservative action, the remaining decision, before the breakeven point and an aggressive action, the survival decision, the next growth means. Our examination supported the social exchange mechanisms with effectuation principles and explored how the transitions between the two decision-making processes impact start-up teams. This exchange mechanism demonstrates how new venture firms encourage structurally embedding their transactions, negotiating and financing capabilities, which enable firms to use social mechanisms for adapting, coordination and safeguarding. Our observations suggest a hybrid perspective on strategic decision-making, demonstrating how effectuation and causation logics are combined, and how entrepreneurs emphasis by integrating and synthesizing transaction cost economics and social network theory. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/77634 |
DOI: | 10.6342/NTU201801357 |
全文授權: | 未授權 |
顯示於系所單位: | 國際企業管理組 |
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