資產負債管理與經營績效之研究 – 以銀行銷售通路為主之壽險公司為例

Abstract

本論文是以金融機構(銀行)保經代通路為主要銷售管道(初年度保費收入占整體業績的90%以上)的法國巴黎人壽、合作金庫人壽、保誠人壽及第一金人壽等四家為主要的個案研究公司。保險業本身面臨的保險科技「InsurTech」快速發展所帶來的挑戰外，同時也必須面對銀行業遭遇金融科技「FinTech」快速發展所帶來在銷售平台或業務型態的可能改變的衝擊，加上投資市場的利率長期偏低，主管機關陸續公布的各項強化監理新措施，國際會計準則新公告的變動(IFRS9及IFRS17)，數位化網路通路的崛起，台灣高齡化社會的來臨，以及市場過度競爭及飽和的狀況下，討論及建議可以如何依銷售管道及對象，擬定最佳的商品定價策略，最適的資產負債管理及最有效的風險控管機制，以確保個案公司得以持續獲利及長期穩健經營。

This paper is based on four major case study insurance companies with their major sales channels (the premium income in the first year is more than 90% of the overall sales) are financial institutions (banks), including BNP Paris Cardif Life Insurance, BNP Paribas Cardif TCB Life Insurance, PCA Life Insurance and First Life Insurance. The Insurance industry has to face the challenges brought by the rapid development of the insurance technology 'InsurTech', and the challenges brought by the banking industry because the rapid development of 'FinTech' has brought the impact on the sales platform and business model. Moreover, the interest rate of the investment market has been low for a long time, and the supervisory agency continued to announced new measures to strengthen supervision to cope with new announcements on international accounting standards (IFRS9 and IFRS17), the rise of digital network channels, the advent of Taiwan's aging society, and the over competition and saturation of the market. Accordingly, the paper includes the analyses and suggestions of how to make the best product pricing strategy, optimal asset liability management and the most effective risk control mechanism to ensure that case companies continue to profit and sustain their long-term solid performance.