資訊產業廠商經營與發展策略之研究—以C公司為例

Abstract

身為資訊產業外商專業經理人多年，歷經資訊服務業環境的巨幅變化，單純以硬體銷售的商業價值已大幅下降，各領域的資訊廠商都面臨極大的轉型壓力。而伴隨雲端科技運用與物聯網的發展，各市場間的界線也越來越模糊，眾多跨界的競爭者出現，既有廠商紛紛思考如何專型，不斷的導入新科技與新型態的應用，期望能滿足客戶的需求並維持市場佔有率。 本研究將針對資訊網路設備市場做分析，依各種網路設備市場分類並收集資料，依據不同市場的競爭狀態分析。同時依照個案公司的現有狀況與資源，探討公司現有策略方向與相對應的做法，運用管理學的科學方法歸納出既有狀態加以呈現。

最後，本研究根據台灣市場實際狀況，探討個案公司現在所面臨的問題，並提供建議與做法，為個案公司找出短期、中期與長期的策略，期待能在此科技日新月異的時代，找出公司業務轉型的契機，提升個案公司的競爭優勢，找出未來的成長動能。

As a professional manager for many years, I’ve experienced drastic changes in IT industry. Businesses in this industry no longer create commercial value through hardware-selling; they are facing great pressure to transform and keep pace with change. Along with cloud computing applications and the advancement of IoT services, the borders between different markets are fading out. While challenged by emerging competitors, existing businesses are forging their own path to digital transformation, implementing latest technologies and applications, thus satiating the appetite of clients to maintain market share. This research focuses on networking market, analyzing data categorized by different types of networking equipment while taking various market competitions into consideration. At the same time, current strategies and solutions of these businesses are discussed according to their situation and resources. Their current states are shown through the use of scientific methods in management science. Finally, this research, based on current Taiwan IT market, discusses the challenges encountered by businesses, and further provides advice to help businesses develop short-term, mid-term, and long-term plans. In an era of rapid technological transformation, I expect to grasp at opportunities, increase businesses’ competitive strengths, and find vitality to future growth as they trudge through paths of transformation.