請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76978完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Tan Chung Keong | en |
| dc.contributor.author | 陳忠強 | zh_TW |
| dc.date.accessioned | 2021-07-10T21:42:14Z | - |
| dc.date.available | 2021-07-10T21:42:14Z | - |
| dc.date.copyright | 2020-08-07 | |
| dc.date.issued | 2020 | |
| dc.date.submitted | 2020-07-30 | |
| dc.identifier.citation | Mckinsey Company - Retail 4.0 https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/retail/articles/the_future_of_retail_grocery_in_digital_world%20(3).ashx Retail from the first supermarket to omnichannel: History, Evolution and growth opportunities https://medium.com/iquii/retail-from-the-first-supermarket-to-omnichannel-history-evolution-and-growth-opportunities-1f9573b6847d The History and Evolution of Retail stores: From Mom and Pop to Online Shops https://www.bigcommerce.com/blog/retail/#the-history-and-evolution-of-retail-stores Cloud POS Market https://www.marketsandmarkets.com/Market-Reports/cloud-pos-market-56647551.html Global Point of Sale Terminals and Market Size Analysis Report https://www.globenewswire.com/news-release/2019/02/26/1742564/0/en/Global-Point-of-Sale-POS-Terminals-Market-Size-Share-Trends-Analysis-Report-2019-2025.html Global POS Software Market https://finance.yahoo.com/news/global-pos-software-market-expected-135400280.html CIMB ASEAN Research Institute https://www.cariasean.org/sector-analysis-report/ltb-report-2015-retail/#.Xuol-y90eL8 Enterprise Singapore https://www.enterprisesg.gov.sg/media-centre/news/2020/january/explore-business-opportunities-in-asean E-commerce Market Report https://ecommerceiq.asia/ecommerce-market-reports/ ASEAN Retail http://www.iberglobal.com/files/2017/asean_retail.pdf The New Southbound policy https://www.ey.gov.tw/otnen/F39BD446BE012C0F Evolution of The Four Ps: Revisiting The Marketing Mix, by Ahmad Kareh, Forbes https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/#6a3ae63c1120 Kaur, Kamajeet Osman, Syuhaily Bakar, Elistina. (2019). Future of Retailing in Malaysia: Omni-channel retailing https://www.researchgate.net/publication/334557889_Future_of_Retailing_in_Malaysia_Omni-channel_retailing Shaari, A., Hong, T. T. (2018). Evolution in Fashion Retail: Comparing Fashion Specialty Store and Department Store in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(9), 1910–1918. http://hrmars.com/hrmars_papers/EvolutioninFashionRetailCompareFashionSpecialtyStoreand_DepartmentStore_inMalaysia.pdf Malaysia Prime Minister’s Department, Performance Management and Delivery Unit https://policy.asiapacificenergy.org/sites/default/files/ETP.pdf Department of Statistics Malaysia, Official Portal https://www.dosm.gov.my/v1/index.php?r=column/cone menu_id-SHQ Retail Market Entry Guide, Vietnam. Enterprise Singapore https://www.enterprisesg.gov.sg/-/media/esg/files/overseas-markets/asia-pacific/vietnam/retail_market_entry_guide_vietnam.pdf?la=en Thailand, Encyclopedia Britannica https://www.britannica.com/place/Thailand/Trade Bangkok’s Booming Retail Markets, Bangkok Post. https://www.bangkokpost.com/thailand/special-reports/283837/no-room-for-amateurs-in-bangkok-s-booming-and-diverse-retail-market Major retailers in Thailand focus on improving retail experience in response to subdued growth https://oxfordbusinessgroup.com/overview/remodelled-approach-major-retailers-work-improve-consumers’-shopping-experience-face-subdued-growth Consumer and Retail - Industry focus by KPMG, 2018. https://assets.kpmg/content/dam/kpmg/th/pdf/2018/02/th-consumer-and-retail-updates-january-2018.pdf Quarterly Retail Survey. National Statistical Office, Ministry of Information and Communication Technology http://web.nso.go.th/en/survey/quarterly/data_quarterly/2015_Full%20Report.pdf Economic Outlook Thailand2 2019 by Deloitte, 2019. https://www2.deloitte.com/content/dam/Deloitte/th/Documents/about-deloitte/th-about-economic-outlook-2h-2019.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76978 | - |
| dc.description.abstract | None | zh_TW |
| dc.description.abstract | POS system is not new to Retail industry. It has been existing for years with evolution happening nearly every decade. There are various types of POS system in Retail industry as their business target is different from one another. This thesis will focus specifically on POS system for Retail fashion industry. This industry’s POS system has just started to evolve in Asia countries after the evolution of POS system for Food Beverage industry. Retail Fashion industry in Asia countries begin to face changes in consumer shopping behavior, young generation living in digital world in their daily life, company focusing more on consumer shopping experience and company need to adapt to the new trendy and fast changing world. This means, consumer cares more about shopping experience in both digital and real world, while company needs to adopt technology to fulfill the needs of consumer and employees who value “experience” more than ever before. This business plan details in-depth study of Asia market in Retail industry, Government’s planning on Retail business, the evolution of Retail industry and how the solution can be utilized to fulfill the consumer needs plus gaining a better shopping experience. This business plan will also include the full solution line-up, target markets, market analysis, competitor’s analysis and business model. Porter’s Five Forces and SWOT analysis will be used to analyze the industry and perform a feasibility study for the business. Also, there will be marketing plan, and its implementation on promoting the business. Further on, a financial analysis will be executed to determine the profitability of the business. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-10T21:42:14Z (GMT). No. of bitstreams: 1 U0001-2907202020512300.pdf: 4486176 bytes, checksum: 7327560711a2e60407891885dad81f5a (MD5) Previous issue date: 2020 | en |
| dc.description.tableofcontents | Table of Contents List of Figures………………………………………………………………………………v List of Tables………………………………………………………………………………vii 1. Executive Summary…………………………………………………………………….1 1.1 Introduction……………………………………………………………………..1 1.2 Business Objectives……………………………………………………………..2 1.3 Products Services……………………………………………………………..3 1.4 Mission…………………………………………………………………………..4 1.5 Vision……………………………………………………………………………5 2. The Market………………………………………………………………………………..5 2.1 Evolution of Retail Industry……………………………………………………..5 2.2 Global Retail Market Trend……………………………………………………..8 2.3 Problems Today………………………………………………………………....9 2.4 Southeast Asia Retail Market Size……………………………………………..11 2.5 Taiwan Government - The New Southbound Policy…………………………..14 2.6 The Market - Thailand, Vietnam, Malaysia…………………………………....15 3. Market Analysis………………………………………………………………..………..23 3.1 Porter’s Five Forces Model……………………………………………..……...23 3.2 SWOT Analysis…………………………………………………………..…....27 3.3 Major Competitors’ Analysis……………………………………………..…....30 3.4 Business Model Canvas……………………………………………………......33 4. Retail Solution and Service Introduction………………...……………………………...34 4.1 Types of POS Hardware………………………………………………………..34 4.2 Solutions Introduction (Front-End and Back Office)…………………………..39 5. Marketing Plan……………………...…………………………………………………...52 5.1 Marketing 4Ps……………………………...…………………………………..52 5.2 Marketing Strategy………………………..……….…………………………...54 6. Business Model Company Organization……………………………………………...56 6.1 Business Model………………………………………………...………………56 6.2 Company Organization……………………………………………………...…58 7. Financial Plan………………………………………………………………………..….59 7.1 Source of Capital…………………………..…………………………………..59 7.2 Financial Summary…………………...………………………………………..59 7.3 Revenue Projection……………...……………………………………………..61 7.4 Projected 5-Year Income Statement……………………………………………65 8. References…………………………...…………………………………………………..66 | |
| dc.language.iso | en | |
| dc.subject | Technology | en |
| dc.subject | Retail | en |
| dc.title | 營運計劃：拓展東南亞零售服飾業軟體市場 | zh_TW |
| dc.title | Business Plan: Expansion of Point-Of-Sale Business in Retail Fashion Industry into Southeast Asia Market | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 108-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳玠甫(Dr Jeff Chen),謝冠雄(Dr Ed Hsieh) | |
| dc.subject.keyword | Retail,Technology, | en |
| dc.relation.page | 67 | |
| dc.identifier.doi | 10.6342/NTU202002059 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2020-07-31 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2907202020512300.pdf 未授權公開取用 | 4.38 MB | Adobe PDF |
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