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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林俊昇(Jiun-Sheng Chris Lin),余峻瑜(Jiun-Yu Yu) | |
| dc.contributor.author | Wei-Te Chen | en |
| dc.contributor.author | 陳維德 | zh_TW |
| dc.date.accessioned | 2021-07-10T21:37:27Z | - |
| dc.date.available | 2021-07-10T21:37:27Z | - |
| dc.date.copyright | 2021-03-05 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-05 | |
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76808 | - |
| dc.description.abstract | 一般而言，健保顧客對小型診所是數量最多的族群，也是經營自費顧客的最好起點。如果可以和健保顧客持續互動、提供令人滿意的服務、與顧客建立信任關係，當健保顧客出現自費治療需求時就會更願意給熟悉的診所和醫生服務的機會。此論文以一家位於新北市的骨科/復健治療診所V診所為研究對象，利用SERVQUAL量表和深度訪談去研究小型診所健保顧客對於服務品質的滿意度，再以此結果研擬更為客製化的服務。 | zh_TW |
| dc.description.abstract | With the deployment of National Health Insurance (NHI), the competition in the healthcare industry in Taiwan has been fierce. As a result, small clinics should need to provide superior services to increase their differentiation and competitive advantage. Therefore, this study adopts the case study methodology to explore the service strategies of a bone/rehabilitation treatment clinic through the five dimensions of service quality (i.e., reliability, responsiveness, assurance, empathy, and tangibles). Implications, limitations, and future research directions are then discussed. | en |
| dc.description.provenance | Made available in DSpace on 2021-07-10T21:37:27Z (GMT). No. of bitstreams: 1 U0001-0502202122595600.pdf: 784349 bytes, checksum: a8e679670735e227bf64ff185e6e44ea (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 中文摘要 ii THESIS ABSTRACT iii 目錄 iv 圖目錄 vi 表目錄 vii 第一章、緒論 1 第一節、研究動機與目的 1 第二節、研究流程 2 第二章、產業現況與文獻回顧 4 第一節、健保制度概述 4 第二節、服務品質和滿意度文獻探討 8 第三章、研究方法 15 第一節、個案研究法介紹 15 第二節、個案診所簡介 18 第三節、訪談問題和流程說明 20 第四章、研究結果 21 第一節、服務品質重要性排序結果 21 第二節、服務品質與預期的落差 24 第五章、結論與建議 32 第一節、研究結論 32 第二節、管理意涵 33 第三節、研究限制與未來研究方向 34 參考文獻 35 | |
| dc.language.iso | zh-TW | |
| dc.subject | 服務策略 | zh_TW |
| dc.subject | 服務品質 | zh_TW |
| dc.subject | 健保診所 | zh_TW |
| dc.subject | NHI clinics | en |
| dc.subject | Service strategies | en |
| dc.subject | Service quality | en |
| dc.title | 健保診所之服務品質研究：以V診所為例 | zh_TW |
| dc.title | Assessing the Service Quality of Small NHI Clinics: A Case Study of Clinic V | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 黃恆獎,連勇智,林政佑 | |
| dc.subject.keyword | 健保診所,服務品質,服務策略, | zh_TW |
| dc.subject.keyword | NHI clinics,Service quality,Service strategies, | en |
| dc.relation.page | 40 | |
| dc.identifier.doi | 10.6342/NTU202100620 | |
| dc.rights.note | 未授權 | |
| dc.date.accepted | 2021-02-07 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學組 | zh_TW |
| 顯示於系所單位： | 商學組 | |
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