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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 王銘宗(Ming-Tzong Wang) | |
dc.contributor.author | Kai-Ju Chuang | en |
dc.contributor.author | 莊凱如 | zh_TW |
dc.date.accessioned | 2021-07-10T21:36:53Z | - |
dc.date.available | 2021-07-10T21:36:53Z | - |
dc.date.copyright | 2015-09-30 | |
dc.date.issued | 2015 | |
dc.date.submitted | 2015-07-17 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76783 | - |
dc.description.abstract | 色彩是呈現自然世界繽紛美麗的最佳方式;人類接受外界訊息,最主要的感官為視覺(Vision);視覺是人類重要的感知機能,約有70%感官訊息的接收是來自於視覺系統,約20% 由聽覺接收,其餘則由其他感官分擔。光線與色彩、色物體(Object)與視覺感官三者為形成視覺顯像的要件;而色彩是視覺感知的一個要素,然而色彩則無法依賴其他感官而感知到。人類運用視覺接觸所處環境時,知覺到圖像、文字、影像、形態…等等訊息,舉凡食、衣、住、行、育、樂,乃至於美感認知、情感波動、生活風格…等等,可以說是皆與色彩具有密切關聯,色彩的運用可以說是設計實務中重要的一環。
色彩為人類普遍的審美形式,也是一種生理與文化的需求。本文由第一、二章節的理論闡釋結合設計實務的作品的實踐應用,並且以視覺傳達設計作品為主要成果,在此作品共分為四大類別:1. 企業識別與形象標誌設計類、2.平面視覺設計類3. 經驗設計策略與介面視覺設計類、4. 數位影像創作設計類。 除了在各項作品中闡述相關的創作構想、與方法技巧之外,在本文第三章的部分更進一步針對色彩與視覺傳達領域之產業觀察、應用與提升做出說明,依據四大作品類別對應產業現況,相互呼應,各別要項如下:1. 企業識別與形象標誌設計類作品對應「品牌服務創意化」、2.平面視覺設計類作品對應「美感加值傳播化」、3. 經驗設計策略與介面視覺設計類作品對應「科技整合人性化」、4. 數位影像創作設計類作品對應「文創藝術科技化」。希冀藉此從理論面向、創作面向、實務面向、與產業面向等四種方向,闡明色彩與視覺傳達應用於設計實務之要義。 | zh_TW |
dc.description.provenance | Made available in DSpace on 2021-07-10T21:36:53Z (GMT). No. of bitstreams: 1 ntu-104-P02546010-1.pdf: 96186036 bytes, checksum: c061d518ca4dabeb2fc27c3374fe51f4 (MD5) Previous issue date: 2015 | en |
dc.description.tableofcontents | Acknowledgement i
Thesis Abstract iv Table of Contents vii List of Figures ix List of Tables x ii Chapter I Introduction 'Creative Ideas and Motivations.' 1 1.1. The Research Background and Motivation 1 1.2. The Research Objective 3 1.3. The Study Process and Steps 5 Chapter II Literature Review 'Scientific Basis' 6 2.1. Visual History and Color Psychology 6 2.2. The Light and Color Theory 12 2.3. The Communicability of Colors 25 2.4. Summary 29 Chapter III Design Practice 'Description of Creation' 30 3.1. Corporate Identity System, CIS and Imaging Logo Design “Content and Form vs. Methods and Techniques' 35 3.2. 2D Visual Design “Content and Form vs. Methods and Techniques' 37 3.3. User Experience Design Strategies and Interface Visual Design “Content and Form vs. Methods and Techniques' 39 3.4. Digital Imaging Design “Content and Form vs. Methods and Techniques' 41 Chapter IV Corporate Identity System , CIS and Imaging Logo Design 'Content and Form vs. Methods and Techniques' 43 Chapter V 2D Visual Design 'Content and Form vs. Methods and Techniques' 'Content and Form vs. Methods and Techniques' 113 Chapter VI User Experience Design Strategies and Interface Visual Design 'Content and Form vs. Methods and Techniques' 157 Chapter VII Digital Imaging Design 'Content and Form vs. Methods and Techniques' 201 Chapter VIII 'Summed up with the Suggestion' 229 Chapter IX 'References' 231 | |
dc.language.iso | en | |
dc.title | 色彩與視覺傳達應用於跨領域設計實務與案例 | zh_TW |
dc.title | The Chromatics and Visual Communication Applications onInterdisciplinary Design Pragmatic Practices and Cases | en |
dc.type | Thesis | |
dc.date.schoolyear | 103-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 蔡榮光(Rong-Guang Cai),許宏德(Hong-De Xu),鄒家鈺(Jia-Yu Zou),楊靖宇(Jing-Yu Yang),陳柏良(Bo-Liang Chen) | |
dc.subject.keyword | 色彩學,視覺傳達,設計實務, | zh_TW |
dc.subject.keyword | Chromatics,Visual Communication,Design Pragmatic Practices, | en |
dc.relation.page | 235 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2015-07-17 | |
dc.contributor.author-college | 工學院 | zh_TW |
dc.contributor.author-dept | 工業工程學研究所 | zh_TW |
顯示於系所單位: | 工業工程學研究所 |
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