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The Business Model and the Future Development of
Taiwan Virtual Shopping Industry
– A Case Study of U Company
Virtual Shopping,TV Shopping,E-Commerce,Business Model,
|Publication Year :||2016|
The research purpose of this study, via the complete industry analysis framework, intends to explore the business model, the industry structure and the market development trends of the entire virtual shopping industry, and is complemented by the relative industry competition analysis so as to comprehend clearly the competitiveness situation being faced by the entire virtual shopping industry of Taiwan and the competitiveness strategy of the relative industry. Then, it is to hold the important key factors of success and maintain the competitive advantages of the industrial development so as to cope with the crucial competition industry environment.
The study object of this report is the virtual shopping industry in Taiwan. It probes the structure and the development trend of the virtual shopping industry, and the business strategies research of the related industry. Moreover, this study selects U company, who crossed the entry barrier and has engaged in the business of TV shopping since year 2010, as the research example to discover the business model and future development for a new company in the virtual shopping industry.
The business model of U company belongs to full path (Omni-channel) business model, including TV, E-commerce, catalog and telephone marketing channels. U company, through capital flow, logistics, commodity flow and IT flow, integrates the supply chain from supplier to client into a complete value system. In the future, U company will be more positive towards the global development of the cross-border and cross-industry to build up a full range of shopping platform and service experience for the consumer.
According to this study, the future development of the virtual shopping in Taiwan, in addition to the channel permit application of the administration authority(NCC), it also will be affected by the trends of “Omni-channel retail”, “the digitalized retail”, “the cross-border E-commerce”, “the third-party payment” and etc.. The significant change will arise in the entire structure of industry. The impact of the law and regulation of the government is no small. To be capable to compete with the red-supply chain, the virtual shopping market of Taiwan in the future depends on the release of the law and regulation of the government.
|Appears in Collections:||會計與管理決策組|
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