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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 黃崇興 | |
dc.contributor.author | Yu-Chuen Chen | en |
dc.contributor.author | 陳宇全 | zh_TW |
dc.date.accessioned | 2021-07-10T21:36:23Z | - |
dc.date.available | 2021-07-10T21:36:23Z | - |
dc.date.copyright | 2016-11-22 | |
dc.date.issued | 2016 | |
dc.date.submitted | 2016-07-20 | |
dc.identifier.citation | 網站
1. 噶舉大祈願法會官網,噶舉大祈願法會,http://www.kagyumonlam.org,(存取時間:2016/05/01)。 2. 達賴喇嘛西藏宗教基金會資訊網,https://www.tibet.org.tw/intro_buddhism.php,(存取時間:2016/05/15)。 3. 創古亞洲資訊網,http://www.thranguhk.org/buddhism/cn_buddhism.html,(存取時間:2016/05/14)。 中文 1. 大前研一(1985),《策略家的智慧》,長河書局,臺北,p49-52,[黃宏義譯]。 2. 司徒達賢(1998),「為管理定位」,天下雜誌出版,p98-99。 3. 李治安(2013),元明西藏「政教合一」制度與「活佛轉世」制度,《史学集刊》2013(6)。 4. 周潤年(2002),藏傳佛教的習俗及其活動內容,法光(153),法光雜誌編輯委員會,臺北市。 5. 林素如(2006),網路虛擬社群關鍵成功因素之探討,中華大學碩士論文,未出版。 6. 法露雜誌(2016),History of Kaygu,法露雜誌,Karmapa Office ,2016(2),p77。 7. 勉東倉巴仁波切、八蚌欽哲仁波切、堪千創古仁波切(2016),《上師之師》,眾生,[堪布卡塔仁波切講述、比丘尼卓拉嫫譯、第十七世法王噶瑪巴序]。 8. 高振華(2014),「噶舉祈願法會,月底前受理報名」,世界生活網,http://www.worldjournal.com/410930/article-噶舉祈願法會-月底前受理報名/,(存取時間:2016/06/01)。 9. 第十七世法王噶瑪巴鄔金欽列多傑(2013),《崇高之心:由內而外改變世界》,眾生,[施心慧譯、黃崇興序]。 英文 1. Blackwell, R. (2009), “Motivation for pilgrimage: using theory to explore motivations”, In Ahlback, T. and B. Dahla (ed.) Pilgrimages Today: based on papers read at the symposium on pilgrimages held at Finland in August 2009. 2. Davis, J.C. and S. R. Swanson (2009), The importance of being earnest or committed: attribute importance and consumer evaluations of the live arts experience, Journal of nonprofit & public sector marketing, 21:56-79. 3. Ferguson, C. R., and D. Roger (1982), “Critical success factor for directors in the eighties,” Business Horizons, May, p14-18. 4. Herzberg, F. (1974). Motivation-hygiene profiles: Pinpointing what ails the organization. Organizational Dynamics. 3(2), p18-29. 5. Huang, J. and C. Hsu (2010), 'The Impact of Customer-to-Customer 6. Interaction on Cruise Experience and Vacation Satisfaction', Journal of Travel Research, 49(1) p79-92. 7. Lee, S., H. J. Lee, W. J. Seo, and C. Green (2012), 'A New Approach to Stadium Experience: The Dynamics of the Sensoryscape, Social Interaction, and Sense of Home', Journal of Sport Management, 2012, 26, p490-505. 8. Manners, B. (2012), The critical success factors for managing the visitor experience at a major musical event, MA dissertation. 9. Manners, B., M. Saayman, and M. Kruger (2014), “Managing the ‘wow factor’ at live music performances”, African Journal of Hospitality, Tourism and Leisure, 3(2). 10. Maslow, A. (1954), Motivation and Personality, New York: Harper and Row 11. Saaty, T. L. (2008), 'Decision making with the analytic hierarchy process', Int. J. Services Sciences, Vol. 1, No. 1, 2008. 12. Seligman, M. (2012), Flourish: A Visionary New Understanding of Happiness and Well-being, Atria Books. 13. Thomas, M. J. and E. B. Norman (1998), “Moral Hazards on the Road to the Virtual Corporation,” Business Ethics Quarterly, Apr, p273-292. | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/76759 | - |
dc.description.abstract | 噶舉大祈願法會是藏傳佛教一個擁有超過500年歷史的國際大型活動,至今法會規模盛大,有超過50多國人民前來參與,超越文化、政治,甚至宗教信仰,是名符其實的跨國萬人宗教活動。然而,在祈願法會悠久的歷史中,從未有學術研究針對祈願法會的成功下定義,也未有祈願法會關鍵成功因素的相關研究。本研究使用兩份問卷調查探討參與者的參與動機和祈願法會關鍵成功因素。參與動機方面,出家人的前三項主要參與動機分別為祈願世界和平、聆聽法王開示、想幫法王做事;在家人的前三項主要參與動機分別為聆聽法王開示、朝禮拜見法王、祈願世界和平;志工的前三項主要參與動機分別為想幫法王做事、付出,讓活動可以順利進行、朝禮拜見法王。祈願法會前五項關鍵成功因素分別為開示課程內容充實、法會期間十多國語言的即席口譯、《大祈願課誦本》翻譯為不同語言、活動主題清楚、法王給予開示課程。提升心中善念最重要的成功關鍵因素是與法王互動與交流,尤其是聆聽法王開示。本研究的結果可以做為日後舉辦祈願法會的參考,也可作為之後研究的一個開端。 | zh_TW |
dc.description.abstract | The Kagyu Monlam is a multinational event that has been held for more than 500 years. Attendees of the Kagyu Monlam come from more than 50 countries and the event transcends cultures, nations, and even religions. However, in all its long history, no academic research has ever defined the event's success or the factors behind it. This study used two surveys to examine the motivations of attendees and key success factors of the event. The three main motivations for monks were: to pray for world peace, to listen to the teachings of His Holiness, to work for His Holiness; for laypersons: to listen to the teachings of His Holiness, to meet with His Holiness, to pray for world peace; for volunteers: to work for His Holiness, to contribute to help the event run smoothly, to meet with His Holiness. Key success factors of the event were: rich and solid programs, real time oral translations, translations of the Monlam Prayer Book, clear themes for events, listening to the teachings of His Holiness. The most important factor for enhancing the goodness in the hearts of attendees was interaction with His Holiness, particularly listening to the teachings of His Holiness. The results of this study can serve as a reference for future Kagyu Monlam events and other studies. | en |
dc.description.provenance | Made available in DSpace on 2021-07-10T21:36:23Z (GMT). No. of bitstreams: 1 ntu-105-P02748042-1.pdf: 2132663 bytes, checksum: 7ce4443616295c2498cb15f1f9539843 (MD5) Previous issue date: 2016 | en |
dc.description.tableofcontents | 中文摘要 ii
THESIS ABSTRACT iii 目 錄 iv 圖目錄 v 表目錄 vi 第一章、緒論 1 第一節、研究背景與動機 1 第二節、研究問題 3 第三節、研究架構 4 第二章、文獻回顧 5 第一節、祈願法會 5 第二節、關鍵成功因素 12 第三節、「成功」的定義 17 第三章、研究方法 20 第一節、研究假說 21 第二節、深度訪談 25 第三節、問卷調查 27 第四章、研究結果 40 第一節、訪談結果 40 第二節、問卷調查結果 44 第三節、研究限制 66 第五章、結論與未來展望 67 參考資料 70 附錄一、祈願法會重要事件年表 73 附錄二、AHP問卷一致性係數結果 75 附錄三、祈願法會的成功關鍵因素問卷 78 附錄四、祈願法會對於參與者心中善念的提升影響問卷 85 | |
dc.language.iso | zh-TW | |
dc.title | 跨國宗教活動關鍵成功因素
—以藏傳佛教「噶舉大祈願法會」為案例 | zh_TW |
dc.title | Key Success Factors of Multinational Religious Events
—Case Study of the Kagyu Monlam | en |
dc.type | Thesis | |
dc.date.schoolyear | 104-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 葉明義,苑舉正 | |
dc.subject.keyword | 祈願法會,藏傳佛教,關鍵成功因素,成功,活動, | zh_TW |
dc.subject.keyword | Kagyu Monlam,Tibetan Buddhism,Key Success Factors,Success,Events, | en |
dc.relation.page | 86 | |
dc.identifier.doi | 10.6342/NTU201601104 | |
dc.rights.note | 未授權 | |
dc.date.accepted | 2016-07-21 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學組 | zh_TW |
顯示於系所單位: | 商學組 |
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