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An Analysis of Business Operations for Enterprises Facing Bottlenecks in Business Transformation and Development Strategies: A Case Study on Company A in PCTV Industry
|Authors:||Yit Fung Kek|
enterprise transformation,computer peripheral industry,stocks that trade substantially at less than book value,core technology,
|Publication Year :||2016|
|Abstract:||如同狄更斯<<雙城記>>的開頭 :「這是最好的時代，也是最壞的時代」台灣的電腦電子產業及企業，正面臨有史以來最嚴酷的挑戰，全新的智慧產品帶來全新的應用，甚至顛覆了人類的生活習慣，但也為相關產業帶來新的機會與希望。 但部分企業則在遇到大環境困境或產業快速移轉時，反應不及，面臨事業停滯不前或獲利嚴重虧損，企業轉型的問題成了唯一出路。
本篇報告旨在探討個案公司面臨電腦產業衰退，使得電腦周邊產業的應用產品出現嚴重衰退，造成營收急遽下滑，股價長期低於淨值。 雖然經過幾年的嘗試突破轉型，但似乎仍未見到新的轉機，仍舊未見到谷底。 本文透過公司的市場現況分析，競爭情勢分析，及探討未來趨勢中，那些可以在既有的核心技術下，適合投入資金發展，利用公司本身優勢突破之。 最後結論建議部分，藉由其他競爭企業成功案例，及本身的核心技術，建議個案公司，調整公司內部的經營策略，技術發展及產品策略，重新定位公司的長遠發展目標。
Just as the first line in Charles Dickens’ novel 'A Tale of Two Cities', ‘It was the best of times, it was the worst of times,’ Taiwanese computer and electronics industry and enterprises are facing their toughest challenge ever. Despite the fact that new smart products have brought new applications and have even overturned people’s habits, these products also bring new opportunities and hope for related industries. Nonetheless, there are still some enterprises which are slow in responding to predicaments or the rapid industrial transfer in a context of drastic changes that lead them to a standstill or result in a deficit in earnings and profits, thus making the issue of enterprise transformation the only way out.
This report aims to delve into a serious decline in application products of computer peripheral industry arising out of the decline in computer industry facing the case company that gives rise to a sharp drop in revenue, makes stocks trade substantially at less than book value. Despite years of attempt to make breakthrough in transformation, there is still neither new turning point nor hitting rock bottom. Through an analysis of the status quo of its market, competitive situations and future trends to decide where to appropriately invest capitals and funds under the given core technology, the case company can make good use of its advantages to break through bottlenecks.
The conclusion of this study further suggests that the case company refers to the success of other competitive enterprises and its core technology to regulate its business strategies, technology development and product strategies to reposition the company’s long-term goal for development.
|Appears in Collections:||會計與管理決策組|
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