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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.author | 郭世琪 | zh_TW |
| dc.date.accessioned | 2021-07-01T08:15:59Z | - |
| dc.date.available | 2021-07-01T08:15:59Z | - |
| dc.date.issued | 1992 | |
| dc.identifier.citation | 一、中文 1.圖書 王志剛、陳正男編譯。行銷學原理。臺北：華泰書局，民76年。 陳定國。現代行銷學。臺北：華泰書局，民74年。 顧敏。現代圖書館學探討。臺北市：學生，民77。 廖又生。圖書館組織與管理析論。臺北：天一，民78。 2．論文 餘俊傑。「資訊服務收費方式之探討」。圖書館學刊第7期（民80年11月），頁165-180。 範承源。「美國圖書館行銷與應上的-些問題」。美國研究19卷（民78年9月），頁31-50。 陳雅文。「國立台灣大學．工學院與文學院教師資訊尋求行為之調查研究」。國立台灣大學，碩士論文，民79年6月。 吳明德。「淺談大學圖書館利用指導」。中國圖書館學會會報36期(73年12月）頁117。 吳麗麗。「國立台灣大學工學院大學部學生利用圖書館調查」。國立台灣大學，碩士論文，民8０年6月。 莊道明「我國台灣地區國際百科線上資訊檢索服務調查研究」國立台灣大學碩士論文，民77年1月。 許士軍。「非營利事業行銷」。國立政治大學學報41期（民67年11月），頁4５。 章以鼎。「談圖書館推廣服務」。臺北市立圖書館館訊2期（民73年9月）頁11。黃俊英。「市場區隔化策略」。臺北市銀月刊9期（民67年11月）頁45。 黃俊英。「市民就是顧客--行銷觀念與市政建設」。研考月刊10卷6期（民75年6月），頁53-60。 楊美華。「資訊化社會中圖書館利用之探討」。圖書館學刊第7期（民80年11月），頁181-204。 廖又生。「循環理論與圖書館動態經營」。圖書館學刊第7期（民80年11月）頁1133-164。 廖又生。「讀者就是顧客：論行銷觀念在圖書館經營上之應用」。臺北市立圖書館館訊4卷（民75年12月），頁75。 廖又生。「『賽伊市場法則』與讀者需求管理」。中央圖書館館訊84（民80年5月），頁27-31。 高錦雪。「圖書館利用教育的行銷取向」。圖書館學刊18（民78年6月）頁31-35。郭垣。「非企業市場學研究」。銘傳學報23期（民75年3月）頁53-50。 二、西文 １.圖書 Abell D. F. and J. S. Hammond. Strategic Market Planning: Problems and Analytical Approaches. 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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/75863 | - |
| dc.description.abstract | 大學圖書館線上資訊檢索服務對從事學術探討與教學研究時，資料收集的效率與效能而言，實是不可或缺的重要工具，故致力於推廣線上資訊檢索服務的利用，應有其必要性，而藉由行銷中所提供完整之策略規劃，可使得推廣服務有效地進行。本論文即針對我國台灣地區北部十所大學圖書館的線上資訊檢索服務進行調查研究，並獲致以下結論與建議： 1．各大學圖書館線上資訊檢索服務推廣活動規劃尚未完全應用行銷觀念，且並未與教學環境相互結合，作為支援教學資源的重心，但館員服務推廣意願頗高且已有部分行銷雛型的建立，惟缺乏整體規劃實施。 2．各館普遍上書面推廣介紹資料稍嫌不足，且與談者接觸點與溝通管道並未建立完整架構，缺乏主動出擊的魄力與前瞻性。 3．未來線上資訊檢索服務將以光碟為主導趨勢，擁有寬闊的發展空間與遠景。 4．利用電腦網路連線增加檢索點與接觸機會，加強使用上的便利性，並藉資訊與圖書館的結合，應用行銷，提昇形象，讓學生與教授認知線上資訊檢索服務已成為教學研究上的必備工具，經由瞭解、接受並進而具體實踐。 | zh_TW |
| dc.description.provenance | Made available in DSpace on 2021-07-01T08:15:59Z (GMT). No. of bitstreams: 0 Previous issue date: 1992 | en |
| dc.description.tableofcontents | 第一章 緒論……………………………………1 第一節 研究動機與目的……………………………………1 第二節 研究範圍與限制……………………………………3 第三節 研究方法與步驟……………………………………3 第四節 名詞解釋……………………………………4 註釋……………………………………6 第二章 文獻分析……………………………………7 第一節 行銷的意義、功能與步驟……………………………………7 第二節 線上資訊檢索服務使用者之檢索行為與利用指導…………………………14 第三節 線上資訊檢索服務行銷策略的應用……………………………………24 第四節 線上資訊檢索服務行銷策略的評估……………………………………40 註釋……………………………………45 第三章 研究設計與實施……………………………………54 第一節 研究問題……………………………………54 第二節 研究對象……………………………………55 第三節 研究工具……………………………………56 第四節調查實施……………………………………57 第五節 資料處理……………………………………57 第四章調查結果分析與討論……………………………………58 第一節 線上資訊檢索服務現況……………………………………58 第二節 線上資訊檢索服務推廣方式……………………………………61 第三節 線上資訊檢索服務應用行銷策略的程度……………………………………63 第四節 線上資訊檢索服務推廣各館之評估分析……………………………………67 第五節 綜合討論……………………………………82 第五章 結論與建議……………………………………87 第-節結論……………………………………87 第二節建議……………………………………91 第三節 進-步研究的建議……………………………………94 參考書目……………………………………95 附錄問卷……………………………………120 | |
| dc.language.iso | zh-TW | |
| dc.title | 我國台灣地區北部大學圖書館線上資訊檢索服務行銷策略之探討 | zh_TW |
| dc.date.schoolyear | 80-2 | |
| dc.description.degree | 碩士 | |
| dc.relation.page | 125 | |
| dc.rights.note | 未授權 | |
| dc.contributor.author-dept | 文學院 | zh_TW |
| dc.contributor.author-dept | 圖書館學研究所 | zh_TW |
| 顯示於系所單位： | 圖書資訊學系 | |
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