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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 陸洛(Luo Lu) | |
dc.contributor.author | Hsiang-Ting Tseng | en |
dc.contributor.author | 曾翔霆 | zh_TW |
dc.date.accessioned | 2021-06-17T09:07:07Z | - |
dc.date.available | 2019-12-25 | |
dc.date.copyright | 2019-12-25 | |
dc.date.issued | 2019 | |
dc.date.submitted | 2019-12-11 | |
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dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/74761 | - |
dc.description.abstract | 在追求發展的同時,使「老有所終、壯有所用、幼有所長」,是儒家文化的堅持。延展其含意,也是希望老年人能有安養晚年的地方,而這樣的地方,同時需要青壯年的扶持提供社會機能,完善整體社會或社區系統的結構。隨著高齡化社會的來臨,「綠色樂齡生活區」便提供了這一類解方。結合了「長期照護」與「在地活躍老化」之元素,建構綠色照護的生態圈成為一項永續發展的方式。而盤點自然環境較富有的台灣農村社區,可以發現除了老年人比例更高之外,綠色環境也同時成其優點,替農村社區發展「綠色樂齡」的可行性漸增了不少。而隨著此一生態圈的建構,農村外移的人口也會逐漸洄游,使「大同」之理想成真。
本研究隨即依指導教授之分析及建議,參閱了〈北區農村綠色樂齡生活區營造計畫書〉,並隨同計畫主持人拜會示範社區之引領者,進行半結構式訪談,後續並藉與管理學理論之對話,逐漸醞釀此研究之脈絡。過程中援引商業模式九宮格與價值鏈之分析,由不同角度切入解構社區事件,並於文末提供發展平台之策略建議。雖然社區之發展並未如同商業世界之營利與瞬息萬變,然而藉由學理理論之分析,嘗試提供管理意義並跨越「學、用」之藩籬,未嘗不是雙贏的結果。 | zh_TW |
dc.description.abstract | The ethical foundation of Confucian culture is to make sure that 'Provision is secured for the aged till death, employment for the able-bodied, and the mean of growing up for the young.' in the pursuit of societal development. In practice, creating a space where the elderly can enjoy a good later life, supported by the young through providing various social functions and constantly improving the structure of the larger social and community system. With the impending aging society, the 'Green Senior Living Community' provides a feasible solution to the societal challenge. Combining the core constituents of “long-term care” and “active aging”, the eco-sphere of green care has become a sustainable development appraoch. In the rural communities of Taiwan where the natural environment is rich, the green environment has its advantage which makes developing “green aging” both desirable and feasible. With the success of such an ecological system, the outbound migration of young people may be willing to return, thus realizing the ideal of the 'Datong world'.
The researcher followed the project leader of an ongoing government sponsored venture entitled “Green Senior Living Community Development Project” into the target community and conducted semi-structured interviews. In the process of integrating first-hand and second-hand materials, the analyses of Business Model Canvas and Value Chain were invoked to re-construct critical community events, and suggestions for the streamlining various strategic projects and the eventual construction of platform mechanismswere proposed. Although the development of the community is not as profitable and fast-changing as the business world, applying the theory, exploring managerial implications, and overcoming the barriers of 'Academe and Practice' is a win-win result. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T09:07:07Z (GMT). No. of bitstreams: 1 ntu-108-R06741007-1.pdf: 3142921 bytes, checksum: db8b31086c72f07537b4f1accc6e2a69 (MD5) Previous issue date: 2019 | en |
dc.description.tableofcontents | 論文口試委員審定書(i)
誌謝(ii) 中文摘要(iii) 英文摘要(iv) 第一章 緒論(1) 第一節 研究動機與背景(1) 第二節 研究目的(2) 第三節 研究架構(3) 第四節 研究流程(3) 第二章 文獻回顧 (5) 第一節 永續社區之意涵(5) 第二節 社區永續發展之要素(8) 第三節 高齡社會與永續發展(13) 第四節 價值鏈(16) 第五節 商業模式(20) 第六節 商業模式新趨勢(23) 第三章 研究方法(26) 第一節 方法(26) 第二節 資料蒐集(27) 第三節 訪談對象與研究工具(28) 第四節 資料處理與分析(31) 第四章 研究結果(32) 第一節 總體環境-PEST(32) 第二節 個案社區發展歷程(33) 第三節 策略行動地圖(38) 第四節 社區的未來展望(49) 第五章 個案分析(50) 第一節 產業價值鏈(51) 第二節 企業價值鏈(55) 第三節 企業維度之商業模式(58) 第四節 由理論出發之建議(60) 第五節 他山之石─ 對接國際農業創新及永續發展趨勢(63) 第六節 他山之石─ COOP UK(70) 第六章 結論與建議(78) 第一節 研究結論(78) 第二節 研究建議(80) 第二節 研究限制與未來研究方向(82) 第四節 結語(83) 參考文獻(84) | |
dc.language.iso | zh-TW | |
dc.title | 綠色樂齡生活區建置之商業模式探討-以某社區為例 | zh_TW |
dc.title | The Business Model of Green Aging Living Area
—A Case Study of a Community | en |
dc.type | Thesis | |
dc.date.schoolyear | 108-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 高旭繁(Hsu-Fan Kao),樊學良(Hsueh-Liang Fan) | |
dc.subject.keyword | 平台策略,社區營造,商業模式,策略分析,價值鏈,樂齡商機, | zh_TW |
dc.subject.keyword | Business Model,Community Building,Platform Strategy,Senior Business Opportunities,Strategy Analysis,Value Chain, | en |
dc.relation.page | 87 | |
dc.identifier.doi | 10.6342/NTU201904298 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2019-12-12 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 商學研究所 | zh_TW |
顯示於系所單位: | 商學研究所 |
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