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Constructing the local eSports community through the formation of the collective identity: A consumer culture theory study in Taiwan
eSports,League of Legends,Virtual community,Collective identity,Collective memory,Consumer culture theory,Grounded theory,
|Publication Year :||2019|
The growth of the eSports industry is strong in terms of the increasing market values and number of eSports communities emerged. However, neither the academic researchers nor industrial experts fully understand how the communities of eSports have been formed and why they emerged. In addition, there are many jargons, memes, and special consumer behaviors in the eSports communities, which have not been investigated.
To explore the phenomenon of eSports communities, this research applied consumer culture theory and grounded theory. This research explored the League of Legends (LOL) community in Taiwan. Field notes from 14-months fieldwork in online communities, in online stream channels, at live games and 22 interviews with LOL fans were collected as the research data. This research classified six characters including the creator, broadcaster, recorder, reposter, receiver, and re-creator in the LOL community. It developed a conceptual framework to describe how these characters interacted with each other in the community and identified their specific behaviors as the component of the collective identity of Taiwanese LOL community. Besides, this research also focused on the community’s collective memory to explore how Taiwanese LOL community differs from LOL communities in other countries.
|Appears in Collections:||商學研究所|
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