請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73794完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Jia-Chi Liao | en |
| dc.contributor.author | 廖家綺 | zh_TW |
| dc.date.accessioned | 2021-06-17T08:10:24Z | - |
| dc.date.available | 2021-02-22 | |
| dc.date.copyright | 2021-02-22 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-02-02 | |
| dc.identifier.citation | An operating model for the next normal: Lessons from agile organizations in the crisis. (2020, October 23). McKinsey Company. https://www.mckinsey.com/business-functions/organization/our-insights/an-operating-model-for-the-next-normal-lessons-from-agile-organizations-in-the-crisis
Bages-Amat, A., Harrison, L., Spillecke, D., Stanley, J. (2020, October 23). These eight charts show how COVID-19 has changed B2B sales forever. McKinsey Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/these-eight-charts-show-how-covid-19-has-changed-b2b-sales-forever cloudflare.com. (2020). Free SSL/TLS | Get SSL Certificates. Cloudflare. https://www.cloudflare.com/ppc/ssl/? _bt=482371380158 _bk=%2Bcloudflare%20%2Bssl _bm=b _bn=g _bg=113561497420 _placement= _target= _loc=1012825 _dv=c awsearchcpc=1 gclid=CjwKCAiAo5qABhBdEiwAOtGmbk6ApKAuwRWNZ7pidRFBXy9e-EmTxwHpS0VG3RdqKnCmJVwI2dcbMhoC43wQAvD_BwE gclsrc=aw.ds Court, D., Elzinga, D., Mulder, S., Vetvik, O. J. (2018, April 13). The consumer decision journey. McKinsey Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey Digital Transformation Investments to Top $6.8 Trillion Globally as Businesses Governments Prepare for the Next Normal. (2020, December 8). IDC: The Premier Global Market Intelligence Company. https://www.idc.com/getdoc.jsp?containerId=prMETA47037520 Boulton, C. (2020, September 17). What is digital transformation? A necessary disruption. CIO. https://www.cio.com/article/3211428/what-is-digital-transformation-a-necessary-disruption.html Felden, F., Krüger, T., Meyer, W. (2021, January 8). Time to Double Down on AI and Robotics. BCG Global. https://www.bcg.com/publications/2017/telecommunications-technology-digital-tebit-2017-executive-report-time-double-down-ai-robotics Ferreira, E. P. (2019). Strategic management in the meat processing industry: an application of SWOT Analysis in storage and shipping stage. Https://Www.Scielo.Br/. https://www.scielo.br/scielo.php?pid=S0104530X2019000200212 script=sci_arttext tlng=en How to become ‘tech forward’: A technology-transformation approach that works. (2020, December 1). McKinsey Company. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/how-to-become-tech-forward-a-technology-transformation-approach-that-works HTTPS as a ranking signal | Google Search Central Blog. (2020). Google Developers. https://developers.google.com/search/blog/2014/08/https-as-ranking-signal Kohli, V., Paulowsky, R., Stanley, J. (2019, August 8). How digital is powering the next wave of growth in key-account management. McKinsey Company. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-digital-is-powering-the-next-wave-of-growth-in-key-account-management Samsung TV models number 2002-2020 lookup, decode explained LED, QLED, LifeStyle |. (2020). Https://En.Tab-Tv.Com/. https://en.tab-tv.com/?page_id=7123 The history of digital transformation. (2019, November 24). Data Data Analytics | Technology. https://www.technologymagazine.com/data-and-data-analytics/history-digital-transformation Video Marketing: The Only Guide You’ll Ever Need. (2020). Biteable. https://biteable.com/blog/video-marketing/ What is Digital Transformation? | A Definition by Salesforce. (2020). Salesforce.Com. https://www.salesforce.com/products/platform/what-is-digital-transformation/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73794 | - |
| dc.description.abstract | 研究個案公司在銷售與行銷的數位轉型 | zh_TW |
| dc.description.abstract | The case company is one of the leading pioneers in the surveillance industry. It has been researching and developing surveillance camera products used in security applications. While revenue has been stable, the case company wants to thrive further and adopt new approaches to combat the increasingly challenging business environment.
In this case study, we focus on the sales and marketing aspects as the two divisions are essential and closely intertwined in carrying out a company’s strategy. Sales and marketing are the front-end processes of a business. This case study aims to give the case company a clearer strategic direction and clear steps in optimizing both sales and marketing divisions through digital transformation. The first step in the case study would be introducing the background of the case company and its motivation to approach digital transformation related to sales and marketing. Issues will be identified by using analysis tools and a flowchart. The study will go on to recommend possible digital transformation solutions to address those issues regarding what can be improved, how positive effects can be enhanced, and how negative effects can be alleviated. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T08:10:24Z (GMT). No. of bitstreams: 1 U0001-2901202110024500.pdf: 1604645 bytes, checksum: ec0c3511f2fe588e8ffba5f2628adf9b (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | Acknowledgement i Abstract ii Table of Contents iii List of Figures v List of Tables vi 1. Introduction 1 1.1 Background Motivation 1 1.2 Thesis Objective 2 2. Literature Review - Digital Transformation and Strategy Tools 3 2.1 Digital Transformation 3 2.2 Strategy Tool - A general overview of SWOT Analysis 8 2.3 Strategy Tool - A general overview of Porter’s 5 Competitive Forces 12 3. Methodology 16 3.1 The main reference framework 17 3.2 End-to-end sales process description 18 4. Problems Identification Recommended Solutions 25 4.1 Case company background 25 4.2 SWOT Analysis and Porter’s 5 Competitive Forces of the case company 26 4.3 Key problems identified with the case company with respect to the end-to-end sales process 29 4.3.1 Problem: First critical point at “Initial Consideration Stage” 29 4.3.2 Problem: Second critical point at “Active Evaluation Stage” 32 4.4 Propose Solutions with respect to case company’s business objectives 33 4.5 First Solution: Enhance Customers' Trust at 'Initial Consideration' Stage 34 4.5.1 Implementation of SSL 34 4.6 Second Solution: Better Facilitate 'Active Evaluation' Stage 35 4.6.1 Establish a series of FAQ web pages on the company website. 37 4.6.2 Implementation of Chatbot 40 4.6.3 Adopt Video Marketing 42 5. Conclusion 43 5.1 Summary of Case Study and Key Findings 43 5.2 Limitations of the Study 44 5.3 Future Work 44 Bibliography 45 | |
| dc.language.iso | en | |
| dc.subject | 數位行銷 | zh_TW |
| dc.subject | 數位銷售 | zh_TW |
| dc.subject | 數位轉型 | zh_TW |
| dc.subject | Digital transformation | en |
| dc.subject | Digital sales | en |
| dc.subject | Digital marketing | en |
| dc.title | 個案研究 – 電子製造公司在銷售與行銷的數位轉型 | zh_TW |
| dc.title | A Case Study – The Digital Transformation in Sales Marketing of An Electronics Manufacturing Company | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 盧信銘(Hsin-Min Lu),謝冠雄(Edward Hsieh) | |
| dc.subject.keyword | 數位轉型,數位銷售,數位行銷, | zh_TW |
| dc.subject.keyword | Digital transformation,Digital sales,Digital marketing, | en |
| dc.relation.page | 47 | |
| dc.identifier.doi | 10.6342/NTU202100245 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-02-03 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2901202110024500.pdf 未授權公開取用 | 1.57 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。