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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7365完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 雷立芬 | - |
| dc.contributor.author | Cheng-Yu Tsai | en |
| dc.contributor.author | 蔡承佑 | zh_TW |
| dc.date.accessioned | 2021-05-19T17:42:15Z | - |
| dc.date.available | 2029-02-15 | - |
| dc.date.available | 2021-05-19T17:42:15Z | - |
| dc.date.copyright | 2019-04-11 | - |
| dc.date.issued | 2019 | - |
| dc.date.submitted | 2019-02-18 | - |
| dc.identifier.citation | 參考⽂獻
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/7365 | - |
| dc.description.abstract | 本研究旨在探討健⾝產業與體驗價值、品牌形象、顧客忠誠度的相互影響。於 2018年 05 ⽉ 23 ⽇起⾄ 2018 年 05 ⽉ 30 ⽇，以網路論壇PTT 之肌⾁沙灘版，針對曾於「健⾝魂」健⾝房進⾏消費之民眾發放網路問卷共回收 299 份有效問卷，問卷回收率為 95 %。研究結果顯⽰，在性別⽅⾯，在健⾝魂進⾏消費的男性較⼥性多；職業⽅⾯以學⽣族群佔⼤多數；年齡⽅⾯介於21-30 歲的消費者最多。⽽研究假設檢定的結果發現：⼀、品牌形象與顧客忠誠度有正向顯著的影響；⼆、體驗價值與健⾝魂之品牌形象有正向顯著的影響；三、體驗價值對顧客忠誠度有正向但是不顯著的影響。 | zh_TW |
| dc.description.abstract | This study aims to explore the interaction between the fitness industry and experience value, brand image, and customer loyalty. This study was conducted from 23th, May, 2018 to 30th, May, 2013. A total of 299 valid questionnaires were collected from the online forum of the online forum PTT for the people who used to consume in the 'Fitness Soul' gym. The questionnaire recovery rate was 95%.
The results of the study show that in terms of gender, there are more males in the fitness soul than in the female; the occupational aspect is dominated by the student population; the age is between 21-30 years old. The results of the research hypothesis test found that: First, the brand image and customer loyalty have a positive and significant impact; Second, the experience value and the brand image of the fitness soul have a positive and significant impact; Third, the experience value has positive impact on customer loyalty but it is not significant. | en |
| dc.description.provenance | Made available in DSpace on 2021-05-19T17:42:15Z (GMT). No. of bitstreams: 1
ntu-108-R05627016-1.pdf: 1855857 bytes, checksum: 4271e3971125e4da41c1b57e2184bc8f (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | 誌謝 ii
摘要 iii Abstract iv 表目錄 vii 圖目錄 ix 第一章 緒論 1 第一節 研究背景 1 第二節 研究目的 3 第二章 文獻回顧 6 第一節 體驗價值 6 第二節 品牌形象 15 第三節 顧客忠誠度 20 第三章 研究方法 24 第一節 研究假設 24 第二節 研究變數之操作定義與問卷設計 26 第三節 分析方法 31 第四章 實證結果 37 第一節 敘述統計 37 第二節 信度分析 39 第三節 t檢定與變異數分析 42 第四節 測量模式之驗證性因素分析 45 第五節 研究假設之驗證 60 第五章 結論 67 參考文獻 69 附錄 問卷 73 | - |
| dc.language.iso | zh-TW | - |
| dc.subject | 結構?程式模型 | zh_TW |
| dc.subject | 體驗價值 | zh_TW |
| dc.subject | 品牌形象 | zh_TW |
| dc.subject | 顧客忠誠度 | zh_TW |
| dc.subject | brand image | en |
| dc.subject | structural equation model | en |
| dc.subject | experience value | en |
| dc.subject | customer loyalty | en |
| dc.title | 體驗價值、品牌形象與顧客忠誠度關係探討：以健身魂為例 | zh_TW |
| dc.title | Relationships among Experience Value, Brand Image and Customer Loyalty: The case of SoulFit | en |
| dc.type | Thesis | - |
| dc.date.schoolyear | 107-2 | - |
| dc.description.degree | 碩士 | - |
| dc.contributor.oralexamcommittee | 蕭清仁,黃聖茹 | - |
| dc.subject.keyword | 體驗價值,品牌形象,顧客忠誠度,結構?程式模型, | zh_TW |
| dc.subject.keyword | experience value,brand image,customer loyalty,structural equation model, | en |
| dc.relation.page | 77 | - |
| dc.identifier.doi | 10.6342/NTU201900604 | - |
| dc.rights.note | 同意授權(全球公開) | - |
| dc.date.accepted | 2019-02-19 | - |
| dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
| dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
| dc.date.embargo-lift | 2029-02-15 | - |
| 顯示於系所單位： | 農業經濟學系 | |
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