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Discussion on SMEs' (Small and medium-sized enterprises)
Development of Private Brand Management Model
time-lapse photography,design industry re-innovation,resource collage,business model innovation,
|Publication Year :||2020|
In the era of rapid progress in science and technology, the market service iterations have been very frequent. Many traditional business models have been challenged by the new startup economy. 'Entrepreneurship' and 'Innovation' become obvious studies nowadays. There are many successful entrepreneurial cases sharing in major business journals, which describe how new startup teams use limited resources to expand and compete with large companies. There are also many reviews of interviews with traditional enterprises striving for the transformation to new business models. These articles capture how the traditional enterprises get rid of the heavy burden of the past to maintain market competitiveness.
This thesis reviews the development history of Brinno Incorporated, thereby analyzes how it seeks innovation and changes under limited resources and grows against the trend. Although most event descriptions are complete and have clear results, there has been a lack of structural arrangement in the past until now. Through this paper, we review the development process of the company, and systematically study the development process and market dynamics based on the theory of 'Resource Bricolage Theory' and 'Innovative Business Model'. Our study further finds the common failure and success factors, thus deepens the understanding of the blueprint for the company’s future.
The structure of the whole paper can be divided into the following six parts. In Chapter 1, we briefly introduce the structure and problems of the domestic pure design industry in the past and present. Chapters 2 and 3 are about collating related academic documents and define the research method of this research. In Chapter 4, we quickly go through the development process of Brinno Incorporated, by the case description. Finally, Chapters 5 and 6 combine the theories of 'Resource Bricolage Theory' and 'Innovative Business Model' to carefully analyze the situation encountered by Brinno Incorporated in each step of development. All of the results of the relevant characteristic analysis are expected to be helpful for the future planning and development of Brinno Incorporated.
|Appears in Collections:||臺大-復旦EMBA境外專班|
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