請用此 Handle URI 來引用此文件:
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73460
完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 雷立芬(Li-Fen Lei) | |
dc.contributor.author | Hung-Chen Chen | en |
dc.contributor.author | 陳宏貞 | zh_TW |
dc.date.accessioned | 2021-06-17T07:36:10Z | - |
dc.date.available | 2025-12-04 | |
dc.date.copyright | 2020-12-25 | |
dc.date.issued | 2020 | |
dc.date.submitted | 2020-12-04 | |
dc.identifier.citation | 王豪,2010,靈芝臨床新用簡介,明通醫藥,407:22-23。
水野卓、川合正允原著,賴慶亮譯,1997,菇類的化學、生化學,國立編譯館。 李紅曦、李國基、連忠勇,2009,台灣農產品產地標章制度推動現況,農政與農情,210:62-67。 李淑玲、許美智,2003,營養增補劑-靈芝之探討,大專體育,64:165-170。 李錦楓,1988,食品的真相-莫測高深的靈芝,健康世界,152:12-14。 林大禎,2007,傳說中的仙草-靈芝,明通醫藥,364:9-13。 林哲聖,1990,你想認識神奇的靈芝嗎?,師友月刊,274:48-51。 候純純、林品章,2008,企業識別系統設計方法與程序之研究,設計學報13(4):65-81。 段振離,2007,揭開靈芝的神祕面紗,明通醫藥,364:21-23。 黃名毅,2017,高品質、高規格、高營養-眞好命靈芝養生農場鄉間小路,農學報導,43(7):67-69。 黃昭瑾、林錫銓,2011,農會農特產品展售中心之創新調適,農業推廣文彙,56:151-162。 陳明正、毛賢宗,1993,中埔鄉特產-靈芝產製銷,台南區農業專訊,3:23-25。 張永勳,2007,靈芝,明通醫藥,364:1。 葉向花、楊勇岐,2007,靈芝栽培新技術,現代農業科技,16:46。 鄧哲明,2014,臺灣中草藥研究回顧與展望,第29屆天然藥物研討會-臺灣中草藥研究回顧與展望。 詹億祥,蔡必焜,蔣憲國,2011,農民組織建構農產品地區品牌歷程之研究,台灣農學會報,12:126-150。 楊美維、張育銘,2005,產業文化活動意識與農特產品包裝設計之研究–以左鎮白堊節為例,設計學報,10(1):19-42。 趙東旭、楊新林、王幫武、朱鶴孫,1999,靈芝研究的若干進展,食用菌學報,6(3):59-64。 趙滿鈴、江瑞清,2017,創新行銷與魅力品質:完整解構熱銷產品的行銷奧妙,台北:台灣金融研訓院。 盧玨伶、李美慧、吳龍源、施勇綸、周曉旻、劉嘉又、呂旭峰,2015,以游泳試驗評估靈芝抗疲勞功能,傳統醫學雜誌,26(1)1-11。 Ansoff, H. I. 1965. Corporate Strategy. NY: McGraw Hill. Aaker, D. Joachimsthaler, A. 2000. Brand Leadership. NY: The Free Press. Aaker, D. A., 1991, Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York. N.Y.: The Free Press. Beierlein, J. G., Woolverton, M. W. 1991. Agribusiness Marketing: The Management Perspective. Englewood Cliffs, N.J.: Prentice-Hall, Inc. Chandler, A. D. Jr. 1962. Strategy and Structure. Cambridge, MA: MIT Press. Deming, W. E. 1950. Elementary Principles of the Statistical Control of Quality. Nippon Kagaku Gijutsu Remmei. Gao, P., Hirano, T., Chen, Z., Yasuhara, T., Nakata, Y., and Sugimoto, A. 2012. Isolation and identification of C-19 fatty acids with anti-tumor activity from the spores of Ganoderma lucidum (reishi mushroom). Fitoterapia, 83:490-499. Glueck, W. F. 1976. Business Policy: Strategy Formation and Management Action. New York: McGraw-Hill. Hikino, H., Mizuno, T. 1989. Hypoglycemic actions of some heteroglycans of Ganoderma lucidum fruit bodies. Planta Medica,55:385. Keller, K. L. 1993. Conceptualizing measuring and managing customer-based brand equity. Journal of Marketing, 57:1-22. Kim, H.W. Kim, B.K. 1999. Biomedicinal triterpenoids of Ganoderma lucudum (Curt.: Fr.) P Karst. (Aphyllophoromycetideae). International Journal of Medicinal Mushrooms,1:121-138. Kim, S.D. 2010. Isolation and structure determination of a cholesterol esterase inhibitor from Ganoderma lucidum. Journal of Microbiol Biotechnol, 20: 1521-1523. King, S. 1991. Brand building in the 1990 s. Journal of Consumer Marketing, 8(4):43-52. Kino, K., Yamashita, A., Yamaoka, K., Watanabe, J., Tanaka, S., Ko, K., Shimizu, K., and Tsunoo, H. 1989. Isolationand characterization of a new immunomodulatory protein,ling zhi-8 (LZ-8), from Ganoderma lucidium. Jounal of Biology Chemstry, 264:472-478. Kotler, P. Keller K. L. 2012. Marketing Management, 6th ed, N. J.: Prentice-Hall. Kotler, P. 1967. Marketing Management: Analysis, Planning and Control, Prentice-Hall, Inc. Learned, E. P., Christenseb, C. R., Andrews, K. R., and Guth, W. D. 1965. Business Policy: Text and Cases, Homewood, IL: Richard D. Irwin. Lee, M.K., Hung, T.M., Cuong, T.D., Na, M., Kim, J.C., Kim, E.J., Park, H.S., Choi, J.S., Lee, I., Bae, K., Hattori, M., and Min, B.S. 2011. Ergosta-7, 22-diene-2p,3a,9a-triol from the fruit bodies of Ganoderma lucidum induces apoptosis in human myelocytic HL-60 cells. Phytother Research, 25:1579-1585. Lee, S. Y. Rhee, H. M. 1990. Cardiovascular effects of mycelium extract of Ganoderma lucidum: inhibition of sympathetic outflow as a mechanism of its hypotensive action. Chemical and Pharmacetical Bulletin, 38:1359-1364. Lee, S. S., Wei, Y. H., Chen, C. F., Wang, S. Y., and Chen, K. Y. 1995. Antitumor effects of Ganoderma lucidum. Journal of Chinese Medicen, 6:1-12. Lin, J.M., Lin, C.C., Chiu, H.F., Yang, J.J., and Lee, S.G. 1993. Evaluation of the anti-inflammatory and liver-protective effects of anoectochilus formosanus, ganoderma lucidum and gynostemma pentaphyllum in rats. American Journal of Chinnese Medicine, 21:59-69. Makens, J. C. 1964. The Pluses and Minuses of Branding Agricultural Products, Business Journal of Marketing, 28(4):10-16. McCarthy, E.J.1960. Basic Marketing - A Managerial Approach, Richard D. Irwin, Inc. Mintzberg, H. 1987. The Strategy Concept I: Five Ps for Strategy. California Management Review, 30:1-11. Porter, M. E. 1985. The Competitive Advantage: Creating and Sustaining Superior Performance. NY: The Free Press. Russell, G. J. Kamakura, W. A. 1994. Understanding Brand Competition Using Micro and Macro Scanner Data, Journal of Marketing Research, 31(2):289-303. Sone, S., Lopez-Berestein, G., and Fidler, I. J. 1985. Kinetics and function of tumor cytotoxic factor(s) produced by human blood monocytes activated to the tumoricidal state. Journal of National Cancer Institue, 74:583-590. Stanton. J. Herbst. K. 2005. Commodities Must Begin to Act Like Branded Companies: Some Perspectives from the United States. Journal of Marketing Management, 21: 7-18. Teng, B.S., Wang, C.D., Zhang, D., Wu, J.S., Pan, D., Pan, L.F., Yang, H.J., and Zhou, P. 2012. Hypoglycemic effect and mechanism of a proteoglycan from ganoderma lucidum on streptozotocin-induced type 2 diabetic rats. European Review of Medical and Pharmacological Sciences, 16:166-175. Van Maanen, J. 1979. Reclaiming Qualitative Methods for Organizational Research: A Preface. Administrative Science Quarterly, 24(4):520-526. Wang, J.H., Zhou, Y.J., Zhang, M., Kan, L., and He, P. 2012. Active lipids of Ganoderma lucidum spores-induced apoptosis in human leukemia THP-1 cells via MAPK and PI3K pathways. Journal of Ethnopharmacol, 139:582-589. Wang, S.H., Hsu, M.L., Feng, C.H., Lee, S.S., Shiao, M.S., and Ho, C.K. 1997. The antitumor effect of Ganderma lucidum is muidated by cytokines released from activated macrophages and T lymphocytes. International Journal of Cancer, 70:699-705. Weihrich, H. 1982. The TOWS Matrix- A Tool for Situational Analysis, Long Range Planning, 15(2):54-66. Woleson, J. 1965. Planning and Executing an Effective Agricultural Promotion Program. Journal of Marketing, 29(1):33-36. Wood, L. 2000. Brands and brand equity: Definition and management. Management Decision, 38(9):662-669. 中華民國醫師公會全國聯合會,2018年臺灣執業醫師及醫療機構統計,https://www.tma.tw/stats/index_NYearInfo.asp?/2018.html ,最後檢索日期:2020.10.13。 中國大陸互聯網絡信息中心,2020,《中國互聯網絡發展狀況統計報告》,http://media.people.com.cn/BIG5/n1/2020/0428/c14677-31691277.html ,最後檢索日期:2020.10.13。 許瑞祥,2017,靈芝產業4.0己經來臨,靈芝新聞網,https://www.ganodermanews.com/index.php ,最後檢索日期:2020.10.15。 農委會,2013,靈芝與其有機栽培,https://kmweb.coa.gov.tw/subject/subject.php?id=35703 ,最後檢索日期:2020.09.17。 農委會,2020,中藥材從大陸地區進出口貿易數量統計,https://www.coa.gov.tw/ws.php?id=8 ,最後檢索日期:2020.09.17。 監察院,2010,監察院提案糾正衛生署(重西醫輕中醫),https://www.cy.gov.tw/News_Content.aspx?n=124 sms=8912 s=5215 ,,最後檢索日期:2020.11.13。 臺灣網路資訊中心,2019,2019臺灣網路報告,https://report.twnic.tw/2019/assets/download/TWNIC_TaiwanInternetReport_2019_CH.pdf ,最後檢索日期:2020.10.13。 衛福部,2020,嚴重特殊傳染性肺炎,https://www.cdc.gov.tw/Disease/SubIndex/N6XvFa1YP9CXYdB0kNSA9A ,最後檢索日期:2020.10.13。 衛福部,2020,可供食品使用原料彙整一覽表,https://consumer.fda.gov.tw//Food/Material.aspx?nodeID=160 t=5 p=3#ctl00_content_ListPanel ,最後檢索日期:2020.11.13。 蘇遠志,2004,生物技術產業國內外市場發展趨勢,http://juang.bst.ntu.edu.tw/CBT/General/BioMed/Biomed1/Biomed1Su4.htm ,最後檢索日期:2020.10.13。 Baker. D., Baltzer K, and Møller. A. S. 2006. Branding behavior in the Danish food industry, https://onlinelibrary.wiley.com/doi/abs/10.1002/agr.20077 ,最後檢索日期:2020.11.13。 Numbeo,2020. Health Care Index, https://www.numbeo.com/health-care/rankings_by_country.jsp ,最後檢索日期:2020.11.13。 UNCTAD,2020, COVID-19 response, https://unctad.org/programme/covid-19-response ,最後檢索日期:2020.11.13。 World Health Organization (WHO),2020, WHO Coronavirus Disease (COVID-19) Dashboard, https://covid19.who.int/ ,最後檢索日期:2020.11.13。 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73460 | - |
dc.description.abstract | 本研究以Y公司個案研究方式分析靈芝茸(Juvenile Ganoderma lucidum)市場之產銷型態,其次透過SWOT分析探討臺灣發展靈芝茸產業的可能性,如生產條件、市場潛力等,以期提出促進靈芝茸產業之產業升級的發展策略。本研究先以波特五力分析,探討Y公司競爭優勢,進而建議該公司採取穩定策略。在生產方面,應該改善生產流程;在銷售方面,則可重新思考產品組合。 最後我國靈芝茸產業發展仍有幾項問題待克服:1.產官學制度仍未正常化;2.國內靈芝茸產銷管道有限;3.基礎研究缺乏、致市場區隔性不夠。因此,建議國內靈芝茸業者,必須先從提昇靈芝茸產業本身的競爭力、開發更多用途做起。待新冠肺炎疫情過後,即可結合其他商品行銷,建立獨有的通路與品牌,以提昇產品附加價值,靈芝茸產業始得在臺灣蓬勃發展。 | zh_TW |
dc.description.abstract | This study analyzes the production and sales patterns of juvenile Ganoderma lucidum market through a case study of Y company. In addition, this study also explores the possibility of Taiwan's development of the G. lucidum industry by implementing SWOT analysis. Based on the results of Porter's five forces analysis, it is recommended that Y company adopt a stable strategy: In terms of production, Y company should be improved according to PDCA implementation process, while reposition product and new markeitng mix is in need. Finally, there are still several problems to be overcome in the development of Juvenile G. lucidum industry in Taiwan: (1) The manufacturing, government regulation, and academic research has not been established and structured. (2) The domestic production and sales channels of G. lucidum are still limited. (3) Extensive research is lacking and limited, resulting in insufficient market segmentation. Therefore, it is recommended that the domestic juvenile G. lucidum industry must first start by enhancing the competitiveness of the Lingzhi mushroom industry as a whole and developing more uses to increase market demand. | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T07:36:10Z (GMT). No. of bitstreams: 1 U0001-0412202008551400.pdf: 3765846 bytes, checksum: 5d00e10ded74bf0cb4fbe640d67c9923 (MD5) Previous issue date: 2020 | en |
dc.description.tableofcontents | 謝 辭 ⅰ 摘 要 ⅱ ABSTRACT ⅲ 表 目 錄 ⅴ 圖 目 錄 ⅵ 第壹章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 5 第貳章 文獻整理與回顧 7 第一節 古代有關靈芝(茸)研究 7 第二節 靈芝及靈芝茸特性與功能 9 第三節 靈芝茸的栽培 11 第四節 產業發展策略文獻回顧 14 第五節 行銷策略文獻回顧 17 第參章 個案研究 22 第一節 個案生產靈芝茸栽培與管理 22 第二節 市場通路 30 第三節 波特五力分析 32 第四節 生產策略 35 第五節 行銷策略 37 第肆章 臺灣靈芝茸產業情勢分析與發展策略 41 第一節 臺灣靈芝茸產業情勢分析 41 第二節 發展問題與解決建議 46 第伍章 結論 50 參考文獻 53 附錄一 靈芝茸生產照片 58 附錄二 靈芝茸產品 64 | |
dc.language.iso | zh-TW | |
dc.title | 以個案探討臺灣靈芝茸之產業發展 | zh_TW |
dc.title | Development of Juvenile Ganoderma lucidum Industry in Taiwan by Case Study | en |
dc.type | Thesis | |
dc.date.schoolyear | 109-1 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 許明仁(MING-REN SYU),黃聖茹(SHENG-RU HUANG) | |
dc.subject.keyword | 靈芝茸,個案研究,波特五力分析,SWOT分析,發展策略, | zh_TW |
dc.subject.keyword | Juvenile Ganoderma lucidum,case study method,Porter's five forces analysis,SWOT analysis,development Strategy, | en |
dc.relation.page | 65 | |
dc.identifier.doi | 10.6342/NTU202004392 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2020-12-04 | |
dc.contributor.author-college | 生物資源暨農學院 | zh_TW |
dc.contributor.author-dept | 農業經濟學研究所 | zh_TW |
顯示於系所單位: | 農業經濟學系 |
文件中的檔案:
檔案 | 大小 | 格式 | |
---|---|---|---|
U0001-0412202008551400.pdf 目前未授權公開取用 | 3.68 MB | Adobe PDF |
系統中的文件,除了特別指名其著作權條款之外,均受到著作權保護,並且保留所有的權利。