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Analysis of Management and Growth Strategy in the mobile chipset industry：the case of MediaTek
Smart Phone,IoT,Smart Speaker,TV,Growth Management Strategy,
|Publication Year :||2019|
本研究透過相關文獻的蒐集和歸納整理，針對聯發科的三大主要產品線，行動運算平台、成長型、成熟型，挑出各自最大營收或具代表性的業務，分別是智慧型手機晶片、物聯網應用之智慧音箱晶片、電視晶片，首先利用Michael E. Porter (1979) 的五力模型來分析外部環境及產業關鍵因素，再來利用Bruce Henderson (1970) 為Boston Consulting Group (BCG) 設計的BCG 矩陣來分析各自業務所處的相對狀態，最後利用Hamel and Prahalad (1990) 在《哈佛商業評論》發表的《企業核心能力》來分析內部公司資源及能力是否符合產業關鍵因素，試著探討後續策略之制定。
In the past, MediaTek's main revenue business has been successfully converted from CD-ROM chips, feature phone chips, and then to smart phone chips. However, in 2016, smart phone chips were first suffered in the Chinese market without the operator's important specifications. In addition, Qualcomm continued their “high spec with low price” strategy. It caused MediaTek’s revenue and subsequent challenges. MediaTek also had to think about transformation and adjusting the smart phone strategy. To give up the high-end market temporarily and back to stabilize the middle-end market. Besides, MediaTek also need to try to use its core capabilities for related diversification, such as the Internet of Things business. Mediatek should transfer the main revenue business to the next fast-growing business.
Through the collection and summarization of related literatures, this research selects the three largest product lines, mobile computing platforms, growth and mature types of MediaTek, and selects the largest revenue or representative business, which are smart phone chips, smart speaker chips for IoT applications, and TV chips. This research first uses Michael E. Porter's (1979) five-force model to analyze external environmental and industry key factors, and then use Bruce Henderson’s (1970) BCG matrices which are used for Boston Consulting Group (BCG) to analyze the relative status of their respective businesses, and finally use Hamel and Prahalad’s (1990) Core Competence of Enterprises analysis method which is published in the Harvard Business Review to analyze whether the internal company resources and capabilities meet the key factors of the industry. This research tries to explore the strategy development.
|Appears in Collections:||事業經營碩士在職學位學程|
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