請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73332完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 謝冠雄(Kuan-Hsiung Hsieh) | |
| dc.contributor.author | Phan Thi Thanh Phuong | en |
| dc.contributor.author | 芳潘 | zh_TW |
| dc.date.accessioned | 2021-06-17T07:28:56Z | - |
| dc.date.available | 2019-07-03 | |
| dc.date.copyright | 2019-07-03 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-06-19 | |
| dc.identifier.citation | Ali Farhoomand, H. J. (2015). Creativity in Design: Experimenting and Innovating at teamLab Japan. Harvard Business Review, 8.
Aono, N. (2018, 08 29). pen-online. Retrieved from pen-online: https://pen-online.com/arts/the-vision-of-toshiyuki-inoko-a-founder-of-teamlab/ Ben Holland, C. S. (2019, 05 28). Bloomberg. Retrieved from Bloomberg: https://www.bloomberg.com/graphics/2019-us-china-trade-war-economic-fallout/ Chung, S. (2018, 06 20). CNN Style. Retrieved from CNN: https://edition.cnn.com/style/article/teamlab-mori-building-borderless-museum/index.html Council on Foreign Relations. (2019, 05 27). Council on Foreign Relations. Retrieved from Council on Foreign Relations: https://www.cfr.org/blog/vietnam-looks-be-winning-trumps-trade-war Emel and Aris LIFESTYLE. (n.d.). Emel and Aris. Retrieved from Emel and Aris: https://emelandaris.com/2018/01/17/teamlab-intersection-of-art-technology-science-nature/ FANG, A. (2019, 05 29). Nikkei Asian Review. Retrieved from Nikkei Asian Review: https://asia.nikkei.com/Economy/Vietnam-on-track-to-overtake-Singapore-in-decade-DBS Gerber, R. (2019, 02 20). Forbes. Retrieved from Forbes: https://www.forbes.com/sites/greatspeculations/2019/02/20/three-big-tech-trends-for-2019/#684fa4d153eb Hootsuite. (2019, 01 31). Datareportal. Retrieved from Datareportal: https://datareportal.com/reports/digital-2019-vietnam Reynard, C. (2019, 03 29). Forbes. Retrieved from Forbes: https://www.forbes.com/sites/cherryreynard/2019/03/29/who-wins-from-the-chinaus-trade-war-vietnam/#3cfc0357e942 The Nielsen Company . (2018, 10 11). The Nielsen Company . Retrieved from The Nielsen Company : https://www.nielsen.com/apac/en/insights/news/2018/how-to-engage-with-generation-z-in-vietnam.html THOMPSON, M. (2017, 08 26). The Japan Times CULTURE. Retrieved from The Japan Times: https://www.japantimes.co.jp/culture/2017/08/26/arts/teamlab-digital-revolution-reconnecting-nature/ Toshiyuki, I. (2018, 01 24). Behind the Scenes with TeamLab | Brilliant Ideas Ep. 67. (B. M. Finance, Interviewer) | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73332 | - |
| dc.description.abstract | N/A | zh_TW |
| dc.description.abstract | The main content of this business plan outlines the opportunity and strategy for opening a creative park specialized in digital art exhibition in Ho Chi Minh City, Viet Nam. Recently, the trend for high-tech, digital, interactive entertainment has been rising in the aforementioned country, with consumption of high-tech products becoming more popular than ever. In addition, there is a shortage of entertainment choices in every city around Viet Nam. Therefore, offering a new choice for entertainment activity, targeted at high-tech, creative and art-loving people in Ho Chi Minh City, is a promising business opportunity. The LUV stands for Lighten Up Viet Nam which represents for our visions.
The structure of this business plan is based on an understanding of the industry and current market trends. In order to capture a clear understanding of the market and industry, a five forces model breakdown and SWOT analysis are utilized. Marketing mixes are applied to define the business strategies necessary for success. Lastly, the five-year forecasted financial statement is shown to estimate the feasibility of the business. The business can generate great return from the investment. A plan for risk management is also introduced in the final section of this business plan. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T07:28:56Z (GMT). No. of bitstreams: 1 ntu-108-R06749042-1.pdf: 5706706 bytes, checksum: 4347a0241f851a7ee7da55c88f978f55 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Table of Contents
1 Executive Summary 1 2 Introduction 2 2.1 Objectives 3 2.2 Mission 4 2.3 Keys to Success 5 2.4 Business Model Canvas 6 3 Company Summary 9 3.1 Ownership and Investors 9 3.2 Location and Facilities 10 4 Product and Service Description 11 4.1 Definitions 11 4.2 Categories 12 4.3 Technology 20 4.4 SWOT Analysis 23 4.5 Revenue Sources 24 5 Market Analysis 24 5.1 Industry Analysis – Porter’s 5 Forces 24 5.2 Market Growth & Trend 27 5.3 Competitor Analysis 28 6 Target customers insights 32 6.1 The Objectives of survey 32 6.2 The Scope of survey 32 6.3 The Result of target customers insights 33 7 Marketing Plan 36 7.1 Products and Services 36 7.2 Promotion Strategy 37 8 Operational Plan 38 8.1 Organization Structure 38 8.2 Operation 39 9 Financial Plan 40 9.1 Start-up Cost 40 9.2 Capital Investment 40 9.3 Growth Drivers 41 9.4 Cost Analysis 42 9.5 Profit-Loss Projection 43 9.6 Balance sheet Projection 45 9.7 Project Valuation 46 9.8 Scenario Analysis 47 10 Risks - Exit Strategy 48 11 Conclusion 50 References 51 Appendix 1: Locations – Independence Palace 53 Appendix 2: Competitors Analysis Based on Categories 54 Appendix 3: The Gap-in-the-market Model by the Points 56 Appendix 4: Market Research Questionnaire 56 Appendix 5: Survey Results 63 | |
| dc.language.iso | en | |
| dc.subject | 數位藝術展覽經營企劃書 | zh_TW |
| dc.subject | Digital art exhibition | en |
| dc.subject | Creative park | en |
| dc.subject | Entertainments in Ho Chi Minh City | en |
| dc.subject | Viet Nam | en |
| dc.title | The LUV (Lighten Up Viet Nam) 數位藝術展覽經營企劃書 | zh_TW |
| dc.title | The LUV (Lighten Up Viet Nam) Creative Park A Digital Art Exhibition business plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.coadvisor | 郭佳瑋(Chia-Wei Kuo) | |
| dc.contributor.oralexamcommittee | 曹承礎(Seng-Cho Chou) | |
| dc.subject.keyword | 數位藝術展覽經營企劃書, | zh_TW |
| dc.subject.keyword | Creative park,Digital art exhibition,Entertainments in Ho Chi Minh City, Viet Nam, | en |
| dc.relation.page | 71 | |
| dc.identifier.doi | 10.6342/NTU201900943 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-06-19 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
文件中的檔案：
| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 5.57 MB | Adobe PDF |
系統中的文件，除了特別指名其著作權條款之外，均受到著作權保護，並且保留所有的權利。