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標題: | 運用即時燈光互動無線通訊技術優化創新服務模式 Optimizing Innovative Business Service Model by Using Real-time Wireless Light Interaction Technology |
作者: | Lin Chou 周麟 |
指導教授: | 陳家麟(Cha-Lin Chen) |
關鍵字: | 價值主張,商業模式圖,低功率藍牙, Value proposition,business canvas,business model,BLE, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 近年來,夜店文化逐漸成為時下都會人休閒娛樂、放鬆的主流,但我們發現夜店人來人往、聲音吵雜,因此對於想要擁有好的服務在這些地方特別困難。大部分的Club、Lounge和高端餐飲業者來說,飲料酒水是利潤最高的商品,業者雇請多位員工除了提供顧客優質服務之外,同時有著希望能對顧客多做推銷的目的存在。
RadioFlux致力於打造高娛樂性的LED低功率藍牙場域系統解決方案,此方案就是為了要幫助業者強化銷售能力、提高營收,同時也降低營運及人事成本。因此我們團隊第一次的創業題目因應而生,利用無線藍芽技術加上LED燈光來解決在夜店叫不到服務生的問題。但事實卻不如我們想的這樣,我們燒光了資金卻一套也沒有賣出去。 透過在EiMBA的學習,了解到如何利用設計思考去理解消費者,接觸消費者,並挖掘到消費者的insight,以及拿到以上資料之後針對先前假設之痛點與解決方案不斷修正價值主張與商業模式,以達到product-market fit。這才了解到原來創業是一個不斷在假設並驗證的循環。 本篇商業企畫書論文將著重在藉由EiMBA所學,再次回顧將先前假設的價值主張以及商業模式圖,透過面對面的訪談收集訪談者對於團隊先前解決方案的看法以及改善意見,訪談者當中包含 : 夜店老闆、供應商、服務生、一般消費者共四族群,最後再依Alex Osterwalder 再價值主張年帶中提出的價值主張圖整理出各客素描,並與價值地圖做到試配的,得到價值主張與商業模式修正,最後設計出MVP產品解決方案以及對未來財務分析和風險評估,希望能夠再次切入市場,讓團隊再出發! In recent years, the nightclub culture has gradually become the mainstream of leisure, relaxation place for urban people. However, we found that the environment of nightclubs is noisy, so it is very difficult for customers to have good services in these places. For most of the Club, Lounge and high-end restaurants, the beverage is the most profitable product. The store hired a number of employees in addition to providing customers with quality services, and at the same time have the purpose of hoping to sell more to customers. RadioFlux aims to create a highly entertaining LED BLE indoor navigation solution designed to help operators strengthen their sales capabilities, increase revenue, and reduce operational and personnel costs. Therefore, our team's first entrepreneurial problem came into being, using wireless Bluetooth technology and LED lighting to solve the problem of not being able to ask the waiter for help timely. But the fact is that the truth is not as good as we thought. We burned out the funds but sold none of our solutions. Through the EiMBA program, I learned how to use design thinking to understand consumers, reach consumers, discover the consumer's insight. After getting the above information, constantly correct the value proposition and business against the pains and solutions of previous assumptions to achieve product-market fit. And finally realized that entrepreneurship is a cycle and is constantly being hypothesized and verified. This paper will focus on how to utilize the knowledge from EiMBA's program, reviewing the previously hypothesized value proposition and business model, and collecting interviewers' views on the team's previous solutions and improving opinions through face-to-face interviews. Including nightclub owners, suppliers, waiters, general consumers, a total of four groups. And then according to the value proposition proposed by Alex Osterwalder to sort out the sketches of each interviewer, then try to match the value map, get value proposition and business model revision aligned, and finally design MVP (minimum viable product ) product and financial analysis and risk management. Hoping to re-enter the market and prove ourselves! |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73207 |
DOI: | 10.6342/NTU201901199 |
全文授權: | 有償授權 |
顯示於系所單位: | 創業創新管理碩士在職專班(EiMBA) |
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