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TD Pre-School Company Marketing Strategy Study
Preschool Education,Marketing Solutions,
|Publication Year :||2020|
Early education industry has been developing for about 20 years in China. With the enrichment of domestic parents' knowledge of childcare and the introduction of relevant national policies, my country's early education market has gradually moved towards professionalization and standardization. In the process of market regulation, consumers no longer buy products blindly, but become more and more rational, and unprofessional early education institutions are bound to face elimination. TD Preschool Education Center is a privately funded early education institution that has been operating in Shanghai for more than four years, but it has been relatively weak in marketing. Therefore, in order to always occupy a place in the fierce market competition, TD Preschool Education Center must adjust its marketing strategy as soon as possible.
This article is guided by marketing related theories, and first analyzes the marketing environment of TD Preschool Education Center, and analyzes its current marketing status from four aspects: product, price, promotion, and channels. Secondly, a questionnaire survey was conducted on some members of the PPL Early Education Center. Based on the results of the survey, interview outlines were designed in a targeted manner. Through interviews with the operators of the TD Preschool Education Center and 20 member parents, we can further understand the operator’s confusion and the truth of the members’ parents. Feel, summarize and sort out the problems mentioned, and conduct an in-depth analysis of the causes of the problems. Third, through the correct understanding of the internal strengths and weaknesses of the TD Preschool Education Center and market opportunities and threats, combined with the SWOT and STP analysis results of the TD Preschool Education Center, we can choose a suitable market strategy and target market for it. In addition, based on the 7Ps marketing theory, starting from the seven major contents of product, price, promotion, strategy, personnel, tangible display and process, design corresponding marketing strategy improvement plans for it. Finally, provide guarantees from the four aspects of system, funds, personnel, and services to ensure that the TD Preschool Education Center's marketing strategy improvement plan can be implemented smoothly.
The improvement plan proposed in this article for the TD Preschool Education Center is of great significance to the standardized development of the TD Preschool Education Center. It will also provide a certain reference and reference significance for similar small-scale early education institutions in China.
|Appears in Collections:||臺大-復旦EMBA境外專班|
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