請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73182完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho T. Chou) | |
| dc.contributor.author | Hsiao-Chun Wang | en |
| dc.contributor.author | 王筱珺 | zh_TW |
| dc.date.accessioned | 2021-06-17T07:21:16Z | - |
| dc.date.available | 2021-01-20 | |
| dc.date.copyright | 2021-01-20 | |
| dc.date.issued | 2021 | |
| dc.date.submitted | 2021-01-04 | |
| dc.identifier.citation | Affair, M. o. (2020, Sep 20). Trade Statisitcs. Retrieved 2020, from The Bureau of Foreign Trade of The Ministry of Economic Affairs: https://cuswebo.trade.gov.tw/FSCE000F/FSCE000F contributors, W. (2020, 11 22). SWOT analysis. Retrieved 11 22, 2020, from Wikipedia, The Free Encyclopedia: https://en.wikipedia.org/w/index.php?title=SWOT_analysis oldid=991995690 Council, N. D. (2018). Blueprint for Developing Taiwan into a Bilingual Nation by 2030. Retrieved 10 17, 2020, from National Development Council: https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzExL3JlbGZpbGUvMC8xMjE2OS9lOWIzZjRkZS05YmZmLTRiNzYtYTBlZS05NzQ5ODU3MzhmMzkucGRm n=Qmx1ZXByaW50IGZvciBEZXZlbG9waW5nIFRhaXdhbiBpbnRvIGEgQmlsaW5ndWFsIE5hdGlvbiBieSAyMDMwLnBkZg%3d%3d icon=..pdf Council, N. D. (2020). The policy of developing Taiwan into a bilingual nation. Retrieved from National Development Council: https://ws.ndc.gov.tw/Download.ashx?u=LzAwMS9hZG1pbmlzdHJhdG9yLzExL3JlbGZpbGUvMC8xMjE2OS9iYzlkNWZkZS03ZDM2LTQ4ZGUtOWRmMC0xNDIwNzYwMzAwNDcucGRm n=TkRDIEJpbGluZ3VhbCAyMDMwIFBQVC0xMDkwNTE0LnBkZg%3d%3d icon=..pdf Council, N. D. (n.d.). Urban and Regional Development Statistics. Retrieved Nov 7, 2020, from Urban and Regional Development Statistics: https://ngis.nat.gov.tw/statistic/indexa_e.aspx?topic=4 Crook, S. (2011, 01 01). Local Publishers, Foreign Tongues. Retrieved 10 01, 2020, from Taiwan Today: https://taiwantoday.tw/news.php?unit=8,8,29,32,32,45 post=13700 Culture, M. o. (2019). Ministry of Culture, ROC. Retrieved 10 04, 2020, from 2019 Publishing Industry Survey-Book 1: http://mocfile.moc.gov.tw/mochistory/images/Yearbook/2018survey/book1/index.html Education, M. o. (2018). Implement in Full Scale Bilingualization of Taiwan's Educational System. Retrieved 10 08, 2020, from Ministry of Education: https://english.moe.gov.tw/cp-13-17790-80201-1.html Encyclopedia.com. (2020). The Publishing Industry Of Taiwan. Retrieved from Encyclopedia.com: https://www.encyclopedia.com/books/international-magazines/publishing-industry-taiwan ETS International Co., L. (2018, 05 27). 台灣兒少英語教育調查報告. Retrieved 03 09, 2020, from 台灣兒少英語教育調查報告: http://www.toefl.com.tw/iBT/pdf/20180527_young_students.pdf Magretta, J., Porter, M. E. (2011). Understanding Michael Porter : the Essential Guide to Competition and Strategy. Boston: Harvard Business Review Press. Porter, M. E. (1996). What Is Strategy? In C. M. Christensen, HBR's 10 must reads: the essentials [an introduction to the most enduring ideas on management from Harvard Business Review] (pp. 181-217). Boston, Mass: Harvard Business Review Press. Wikipedia, c. (2020, September 19). Business Model Canvas. Retrieved 11 11, 2020 , from Wikipedia, The Free Encyclopedia.: https://en.wikipedia.org/w/index.php?title=Business_Model_Canvas oldid=979139545 | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/73182 | - |
| dc.description.abstract | 本文針對新創網路實體書籍租賃平台作在台灣的市場和商品定位的分析和研究。因政府推動雙語國家政策和英語教學方式的改變，英文書籍的零售市場在一片慘澹的實體書零售市場一枝獨秀；此網路實體英語書籍租賃平台提供英文實體書籍的租賃和出售服務，此平台採用會員和訂閱制，提供消費者更廣泛的英文書籍來源和服務，不受限於經費和預算的限制；另一方面，此平台也提供庫存過多的且處於激烈競爭環境中一般實體書店業者活化庫存的機會。 | zh_TW |
| dc.description.abstract | This study outlines a business proposal for an English book online B2C book rental and retail service, Keep Reading. This service provides the consumer with easy access, quality content, best availability, comprehensive collections of English printed books by utilizing the concept of the subscription and membership concept. By connecting the readers with the latest titles, Keep Reading offers the readers a better and broader collection and supplies the other bookstores or distributors to monetize their excess stock in the fierce competition. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T07:21:16Z (GMT). No. of bitstreams: 1 U0001-2112202020413400.pdf: 1868401 bytes, checksum: ca765d95ac33a163619e363b127f7312 (MD5) Previous issue date: 2021 | en |
| dc.description.tableofcontents | 2.1 Current Market Situation 3 2.1.1 Publishing Supply Chain 3 2.2.2 English Book Retail Market in Taiwan 3 2.2 Consumer research 10 2.3 Five Force Analysis 20 2.4 Competitor Analysis 22 2.4.1 Direct Competitors 23 2.4.2 Indirect Competitors 26 2.5 Market Driving Force 28 3 Business Overview 29 3.1 Introduction 29 3.2 Business overview 30 3.2.1 Vision 30 3.2.2 Mission 30 3.2.3 Value Proposition 31 3.2.4 Organization 31 3.3 Service and Product 32 3.3.1 Feature 33 3.3.2 Membership and Pricing 35 3.3.3 Order Process 37 3.4 Business Model Canvas 38 4 Marketing and Execution Plan 45 4.1 SWOT analysis 45 4.2 Marketing Plan 47 4.3 Execution Milestone 49 4.4 Risk 50 5 Financial Plan 52 5.1 Important Assumption 52 5.2 Start-up Cost 55 5.3 Break-Even Analysis 56 5.4 Projected Income Statement Cash Flow 59 6 Reference 62 7 Appendices 65 7.1 Consumer Research Questionnaire 65 7.2 2020 Books.com.tw (Pok'elai) 's Top 100 Best Seller List (Foreign-language) 79 | |
| dc.language.iso | en | |
| dc.subject | 出版業 | zh_TW |
| dc.subject | 電子商務 | zh_TW |
| dc.subject | 網路實體書籍租賃與零售服務 | zh_TW |
| dc.subject | e-commerce | en |
| dc.subject | publishing industry | en |
| dc.subject | online B2C book rental and retail service | en |
| dc.title | 英文書籍線上租賃服務商業計畫 | zh_TW |
| dc.title | English book online renting service in Taiwan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 109-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳建錦(Chien-Chin Chen),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 出版業,電子商務,網路實體書籍租賃與零售服務, | zh_TW |
| dc.subject.keyword | publishing industry,e-commerce,online B2C book rental and retail service, | en |
| dc.relation.page | 82 | |
| dc.identifier.doi | 10.6342/NTU202004442 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2021-01-06 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| U0001-2112202020413400.pdf 未授權公開取用 | 1.82 MB | Adobe PDF |
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