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Content Analysis of Cervical Cancer Vaccine Reports from the Four Major Newspapers in Taiwan, 2005-2018
Cervical Cancer,Cervical Cancer Vaccine,Human Papillomavirus,Human papillomavirus Vaccine,HPV Vaccine,Content Analysis,
|Publication Year :||2019|
|Abstract:||背景：世界衛生組織將人類乳突病毒(Human Papillomavirus, 簡稱HPV)疫苗接種列為國家政策，並提出媒體宣傳八點指導建議，公開呼籲要跟主要媒體代表建立夥伴關係，以吸引媒體對性傳播領域更積極報導，促進全球戰略目標。在台灣，衛生福利部國民健康署也於2018年底推動全台國一女生全面實施公費HPV疫苗施打政策。
Background: World Health Organization has listed HPV vaccination in national policy, proposed eight recommendations for media propaganda, and publicly called for partnerships with major media representatives to attract media to actively report on sexual communication and promote global strategic goals. In Taiwan, the Health Promotion Administration, Ministry of Health and Welfare also implemented a publicly-funded HPV vaccine policy for grade seven girls at the end of 2018.
Objectives: This study aims to explore: (1) the trends and content of HPV vaccine news reports from the four major newspapers in Taiwan; (2) whether the news contents covered the media propaganda recommendations by World Health Organization, and (3) whether the news reports supported the government's public health vaccine policy.
Methods: Content analysis of cervical cancer vaccine news reports from the four major newspapers in Taiwan from 2005 to 2018.
Results: (1) Cervical cancer vaccine news reports peaked in 2008, 2014 and 2018 respectively, which had obvious relationship with new vaccine launch and county/mayoral election; (2) about 80% of news reports appeared in the national section (78%); (3) the main source of the HPV vaccine news reports were physicians and medical staffs (36.3%), followed by government officials and county/mayor candidates (27.1%); (4) the news topics were mainly policy and health education related (36% each); (5) 60% of the news contents did not incorporate WHO’s media propaganda recommendations (58%); (6) more than 80% of the news reports had positive attitudes towards the HPV vaccine (83%), and supported vaccination (88%).
Conclusions: The four major newspapers reported on the HPV vaccine, not only before and after the vaccine was launched, but also during the county/mayoral election, and the contents were positive and supportive to the policy.
|Appears in Collections:||公共衛生碩士學位學程|
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