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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 邱宏仁(Hong-Jen Chiu) | |
| dc.contributor.author | Raghavendra Manohar Kulkarni | en |
| dc.contributor.author | 柯瑞固 | zh_TW |
| dc.date.accessioned | 2021-06-17T07:04:28Z | - |
| dc.date.available | 2019-07-31 | |
| dc.date.copyright | 2019-07-31 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-07-29 | |
| dc.identifier.citation | [1] Global EV Outlook 2019. (2019). Retrieved 24 July 2019, from https://www.iea.org/publications/reports/globalevoutlook2019
[2] Global EV Sales for 2018 – Final Results. (n.d.). Retrieved from http://www.ev-volumes.com/country/total-world-plug-in-vehicle-volumes/ [3] Rosa, A. D. (2019, July 24). The green transition: Norway leads the way in electric vehicles adoption. Retrieved from http://www.exportplanning.com/en/magazine/article/2019/01/09/norway-electric-vehicles/ [4] (2019). Retrieved 24 July 2019, from https://www.theicct.org/sites/default/files/publications/China_city_NEV_assessment_20181018.pdf [5] China EV Forecast: 50% EV Market Share by 2025 - Part 1. (2019, February 24). Retrieved from https://cleantechnica.com/2019/02/24/china-ev-forecast-50-ev-market-share-by-2025-part-1/ [6] (2019). Retrieved 24 July 2019, from https://cleanvehiclerebate.org/sites/default/files/attachments/CVRP_EV_Incentives_Overview.pdf [7] Palivos, A., Sluch, S., Brumit, E., & Merza, R. (2018, September 14). Want to boost EV sales in the US? Look to China and Norway. Retrieved from https://www.utilitydive.com/news/want-to-boost-ev-sales-in-the-us-look-to-china-and-norway/532225/ [8] Duffer, R. (2019, May 20). Why Norway leads the world in electric vehicle adoption. Retrieved from https://www.greencarreports.com/news/1123160_why-norway-leads-the-world-in-electric-vehicle-adoption [9] Plug-in hybrids drive electrically half of the time. (2016, August 08). Retrieved from https://www.toi.no/transport-technology-and-environment/plug-in-hybrids-drive-electrically-half-of-the-time-article33891-1314.html [10] Industry Composition. (n.d.). Retrieved from http://www.siamindia.com/statistics.aspx?mpgid=8&pgidtrail=12 [11] Eight Startups Are Stepping On The Gas To Drive EV Mainstream In India. (2019, June 01). Retrieved from https://inc42.com/features/eight-startups-that-are-stepping-on-the-gas-to-drive-ev-adoption-in-india [12] Reuters. (2019, January 14). India's electric vehicle goals being realised on two wheels, not four. Retrieved from https://economictimes.indiatimes.com/industry/auto/auto-news/focus-indias-electric-vehicle-goals-being-realised-on-two-wheels-not-four/articleshow/67522910.cms?from=mdr [13] (2019). Retrieved 24 July 2019, from https://www.tfeconsulting.com/_website/wp-content/uploads/2018/05/TFE_Report-India-electric-mobility.pdf [14] Niti Aayog asks 2-, 3-wheeler makers to present EV conversion plan in 2 weeks. (n.d.). Retrieved from https://www.moneycontrol.com/news/india/niti-aayog-asks-2-3-wheeler-makers-to-present-ev-conversion-plan-in-2-weeks-4125481.html [15] The future of mobility in India's passenger-vehicle market. (n.d.). Retrieved from https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/the-future-of-mobility-in-indias-passenger-vehicle-market [16] Livemint. (2017, February 06). What are CAFE norms and why do they matter in the proposed Toyota-Suzuki deal? Retrieved from https://www.livemint.com/Companies/FpQ6YCFflJHYPGiX6in4AN/What-are-CAFE-norms-and-why-do-they-matter-in-the-ToyotaSuz.html [17] Electric Vehicles in India: The Trends, challenges and future. (2019). Retrieved 24 July 2019, from https://medium.com/@an223c/trends-challenges-and-future-for-electric-vehicles-in-india-b6191f4a70b6 [18] Arora, R. (2016, June 02). All car models to mandatorily have airbags, ABS & speed-warning system from October 2018. Retrieved from https://economictimes.indiatimes.com/all-car-models-to-mandatorily-have-airbags-abs-speed-warning-system-from-october-2018/articleshow/52544569.cms [19] (2019, April 19). FAME II: Electric Vehicles Must Feature 50% Localisation to Receive Subsidies. Retrieved from https://www.timesnownews.com/auto/features/article/fame-ii-electric-vehicles-must-feature-50-localisation-to-receive-subsidies/403016 [20] (2019). Retrieved 24 July 2019, from https://www.innovasjonnorge.no/contentassets/815ebd0568d4490aa91d0b2d5505abe4/india-ev-story.pdf [21] (2019). Retrieved 24 July 2019, from https://www.ibef.org/download/automobiles-may-2019.pdf [22] Peng, M. (2014). Global strategic management. [South Melbourne] [u.a.]: South-Western Cengage Learning. [23] Raj, A. (2019). Hero targets Rs6,000 crore revenues from spare parts business. Retrieved 24 July 2019, from https://www.livemint.com/Companies/1bFmvwwzG5EBHVJTwrnILI/Hero-targets-6000-crore-revenues-from-spare-parts-biz.html [24] (2019). Retrieved 24 July 2019, from https://www.heromotocorp.com/en-in/uploads/Annual_Reports/pdf/20190703161301pdf105.pdf [25] EV Dreammaker - Elon Musk. (n.d.). Retrieved from http://www.pluginindia.com/heroelectric.html [26] Livemint. (2018, December 10). Alpha Capital invests ₹160 crore in Hero Electric. Retrieved from https://www.livemint.com/Auto/cHHkQaw90O4Tb9g0XoFO0L/Alpha-Capital-invests-160-crore-in-Hero-Electric.html [27] Expo in New Delhi promotes Taiwanese electric vehicles, smart city applications. (n.d.). Retrieved from http://www.taipeitimes.com/News/biz/archives/2018/05/18/2003693266 [28] Hero Electric unveils high power e-scooter, t. (2019). Retrieved 24 July 2019, from https://www.autocarpro.in/news-national/hero-electric-unveils-power-scooter-set-plant-south-india-november-27971 [29] CNBC-TV18. (2018, December 06). Urban Reality EP 87: Delhi Govt's Electric Vehicle Push (SEG 1). Retrieved from https://www.youtube.com/watch?v=PBSvWAJXUBk [30] Taiwan Plus. (n.d.). Retrieved from https://www.investindia.gov.in/country/taiwan-plus [31] Sino-Indian cooperation would drive EV sector - World - Chinadaily.com.cn. (2019). Retrieved 24 July 2019, from http://www.chinadaily.com.cn/a/201902/14/WS5c64c8e2a3106c65c34e9466.html [32] (2019). Retrieved 24 July 2019, from http://www.eai.in/wp-content/themes/Sterling/downloads/Evnext_whitepaper.pdf [33] (2019). Retrieved 24 July 2019, from https://www.roc-taiwan.org/uploads/sites/20/2015/08/481816254071.pdf [34] 2018 EV TAIWAN-Shifting a New Age of Smart Power! (n.d.). Retrieved from https://www.evtaiwan.com.tw/ [35] EVENT. (2019). Retrieved 24 July 2019, from https://www.smev.in/events [36] TAIWAN EXPO 2019 in India. (2019). Retrieved 24 July 2019, from https://www.taiwanexpoindia.com [37] India Investment Grid – India’s Investment Network. (2019). Retrieved 24 July 2019, from https://www.investindia.gov.in/india-investment-grid [38] Kulkarni, R., & Kumar, A. et. al Will Gogoro Ride Its Way Up As A Global Scooter Giant? A System Thinking Perspective. Communications On Stochastic Analysis, 12 (special issue 2019), 73-83. – To be Published. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72721 | - |
| dc.description.abstract | In recent years, electric vehicles have been gaining momentum globally with advances being made in policies, technology and infrastructure. While the world may be rapidly moving towards quick adoption of electric cars, the world’s largest growing market presently, India has a different take on it. In Indian context, the first wave of EV penetration will start in two-wheeler and three-wheeler industry, as they constitute around 80 percent of the vehicles. In this thesis, we analyze the electric two-wheeler industry in India, perform strategic analysis on one of the leading electric two-wheeler OEMs (Hero Electric) and highlight the opportunities for Taiwan businesses entering Indian EV industry. Furthermore, a primary survey is conducted about consumer perception and purchase intention of electric scooters. Based on the primary survey results and the secondary research, detailed recommendations are presented to the key players & startups of electric two-wheeler industry in India. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T07:04:28Z (GMT). No. of bitstreams: 1 ntu-108-R07749073-1.pdf: 2879532 bytes, checksum: c80871b1b30a5c514466dfd485831c42 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Table of Contents
Chapter I: Background 1 1.1 Introduction 1 1.2 Global EV Industry Outlook 2 1.2.1 Electric Vehicle Sales 2 1.2.2 Global Policy Shifts towards E-Mobility 3 1.3 Drivers for EV adoption in Global markets 5 1.3.1 The People’s Republic of China 6 1.3.2 United States 6 1.3.3 Norway 7 1.4 Main challenges for EV adoption in India 7 1.5 Scope of the thesis 10 Chapter II: Electric Two-Wheeler Industry Analysis – India 13 2.1 Industry Overview 14 2.2 Key Stakeholders in EV industry ecosystem 14 2.3 Macro factors shaping the Electric 2W industry – PESTEL Analysis 15 2.3.1 Political factors 16 2.3.2 Economical factors 16 2.3.3 Social factors 16 2.3.4 Technological factors 17 2.3.5 Environmental factors 17 2.3.6 Legal factors 17 2.4 Porter’s five forces Analysis – Electric two-wheeler industry 18 2.5 SWOT Analysis – Electric two-wheeler industry 21 Chapter III: Case study - Hero Electric 24 3.1 Firm overview 24 3.2 Diversification strategies – Hero Group 25 3.2.1 Product and Geographic diversification 25 3.3 Growth strategy – Hero Electric 27 3.4 Core competencies VRIN Framework 29 3.5 Value Chain Analysis – Hero Electric 30 3.6 Key strategic issues – Hero Electric 30 3.6.1 Pricing strategy 30 3.6.2 Promotion strategy 32 Chapter IV: Recommendations 33 4.1 Primary Survey Results 33 4.1.1 Scope of the survey 33 4.1.2 Synthesis of survey results 35 4.2 Recommendations to Policy makers and automakers 36 4.3 Recommendations to Hero Electric 37 4.4 Recommendations to New startups venturing into EV industry 38 Chapter V: EV Opportunities for Taiwan in India 39 5.1 EV Associations 40 5.2 Channels 40 Conclusion 41 References 42 Appendices 47 I Consumer Perception & Purchase Intention of Electric Scooters 47 | |
| dc.language.iso | en | |
| dc.subject | 電動汽車 | zh_TW |
| dc.subject | 策略分析 | zh_TW |
| dc.subject | 產業分析 | zh_TW |
| dc.subject | 企業分析 | zh_TW |
| dc.subject | 顧客感知調查 | zh_TW |
| dc.subject | Consumer perception survey | en |
| dc.subject | Strategic Analysis | en |
| dc.subject | Industry Analysis | en |
| dc.subject | Firm Analysis | en |
| dc.subject | Electric Vehicles | en |
| dc.title | 印度電動汽車產業策略分析 | zh_TW |
| dc.title | Strategic Analysis of EV Industry Ecosystem in India | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 張勝雄(Sheng-Hsiung Chang),許文馨(Wen-Hsin Hsu) | |
| dc.subject.keyword | 電動汽車,策略分析,產業分析,企業分析,顧客感知調查, | zh_TW |
| dc.subject.keyword | Electric Vehicles,Strategic Analysis,Industry Analysis,Firm Analysis,Consumer perception survey, | en |
| dc.relation.page | 54 | |
| dc.identifier.doi | 10.6342/NTU201902119 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-07-29 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 2.81 MB | Adobe PDF |
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