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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎(Seng-Cho Chou) | |
| dc.contributor.author | Yan Xuan Chen | en |
| dc.contributor.author | 陳彥瑄 | zh_TW |
| dc.date.accessioned | 2021-06-17T07:00:58Z | - |
| dc.date.available | 2019-08-15 | |
| dc.date.copyright | 2019-08-15 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-08-01 | |
| dc.identifier.citation | Department of Statistics Malaysia, Official Portal
https://www.dosm.gov.my/v1/index.php Store Hub - From GST to SST: 7 Important Things Malaysian Business Owners Should Know https://www.storehub.com/blog/things-malaysian-business-owners-should-know-about-sst/ Euromonitor International – Café/Bars in Malaysia https://www.euromonitor.com/cafes-bars-in-malaysia/report The World Bank – Malaysia https://data.worldbank.org/country/malaysia Encyclopaedia Britannica – Malaysia: Religion https://www.britannica.com/place/Malaysia/Religion 3E Accounting - Starting a Restaurant Business in Malaysia https://www.3ecpa.com.my/resources/industry-guide/starting-a-restaurant-business-in-malaysia/ British Malaysian Chamber of Commerce - BMCC SECTOR REPORT 2018/2019: FOOD & BEVERAGE http://www.bmcc.org.my/vault/publications/bmcc-sector-report-2018-2019-food-beverage Corporate Directions, Inc. (2016). The Café Market among 5 ASEAN Countries. Retrieved from http://cdiasiabusiness.com/en/library/detail.html?p=248 Lee, J. (2014a, April 9). Cashing in on coffee culture. The Star ONLINE. Retrieved from https://www.thestar.com.my/business/sme/2014/04/09/cashing-in-on-coffee-culturenescafe-riding-high-as-coffee-drinking-habit-grows-among-malaysians/ Lee, J. (2014b, April 10). Booming coffee culture. The Star ONLINE. Retrieved from https://www.thestar.com.my/news/community/2014/04/10/booming-coffee-culture/ Statista - Statistics, Facts & Analysis on the Coffee Shop industry https://www.statista.com/topics/1670/coffeehouse-chain-market/ Essays, UK. (November 2018). Coffee Culture In Malaysia Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/coffee-culture-in-malaysia-marketing-essay.php?vref=1 Setia Alam http://setiaalam.com.my/index.aspx SP Setia Bhd Group (2018). Setia Alam Masterplan. Retrieved from http://setiaalam.com.my/download/masterplan-2018.pdf SP Setia Bhd Group (2018). Precinct 11 and Precinct 17 Master Plan. Retrieved from http://setiaalam.com.my/download/precint11/p11-masterplan.pdf Focus Dynamics Group Berhad (2017). Annual Report 2017. Retrieved from http://www.focusdynamics.com.my/portfolio-types/annual-report/ KL Foodie - Top 10 Hidden Bars in Kuala Lumpur Even Locals Never Knew About https://klfoodie.com/top-10-hidden-bars-kuala-lumpur/ Investopedia - Marketing https://www.investopedia.com/terms/m/marketing.asp Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy, Harvard Business Review January 2008, Reprint R0801E Grant, R. M. (2010). Contemporary Strategy Analysis, 7th edition. West Sussex: John Wiley & Sons Ltd. Osterwalder, A., Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. New Jersey: John Wiley & Sons, Inc. Smith, J. (2012). Comparison of Starbucks with The Coffee Bean & Tea Leaf, Retrieved from https://www.academia.edu/8921637/Comparison_of_Starbucks_with_The_Coffee_Bean_and_Tea_Leaf Jaafar, M. S. (2011). Secret Recipe Malaysia Competitive Priorities Report. Retrieved from https://www.scribd.com/doc/63899219/Secret-Recipe-Malaysia-Competitive-Priorities-Report Essays, UK. (November 2018). Old Town White Coffee. Retrieved from https://www.ukessays.com/essays/marketing/old-town-white-coffee-marketing-essay.php?vref=1 The Attic Bar http://www.atticbarkl.com/ The Vault http://www.thevaultkl.com/ TimeOut – Kuala Lumpur: Three X Co. https://www.timeout.com/kuala-lumpur/bars-and-pubs/three-x-co MindTools – The Pricing Strategy Matrix https://www.mindtools.com/pages/article/pricing-strategy-matrix.htm Sprout Social – The Complete Guide to Social Media for Restaurants & Bars https://sproutsocial.com/insights/bars-restaurants-social-media-guide/ iMoney – The Cost of Starting A Business https://www.imoney.my/articles/the-cost-of-starting-a-business | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72563 | - |
| dc.description.abstract | Coffee shops and bars are now trending in the global foodservice market. The café/bar industry is growing fast and the number of coffee shops and bars are increasing globally every year. In Malaysia, this industry is also growing rapidly with more and more café and bars emerging in the market.
Nowadays, coffee drinking and alcohol drinking has gradually becoming a lifestyle. Coffee house is a place for fast-paced Malaysians to consider passing by as a part of their day. Bar on the other hand, is a place for Malaysians to socialize, have a break after a long day of work, or just to have fun. This business plan details a start-up of a unique two-in-one dining place where it serves as a coffee shop/café during the day and turns into a bar in the evening. It is a combination of two dining concepts in a single location. “Beans and Cheers” is planning to be located in Selangor, Malaysia. This business plan would include the introduction and background of the café, and also a description of the products and services to be provided. Porter’s Five Forces and SWOT analysis have been applied to analyse the industry and market environment in order to determine whether the business is feasible. This business plan also includes a marketing plan and the implementation in which the marketing 4Ps and marketing strategy would be discussed. Further on, a financial analysis will be executed to determine whether the proposed plan offers a profitable investment. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T07:00:58Z (GMT). No. of bitstreams: 1 ntu-108-R06749064-1.pdf: 3891832 bytes, checksum: 8603cce5bc1267545ce970cac1885086 (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | Table of Contents
List of Figures v List of Tables viii 1. Executive Summary 1 1.1 Introduction 1 1.2 Business Objectives 2 1.3 Products & Services 3 1.4 Mission 4 1.5 Vision 4 2. The Market 5 2.1 Geographic, Demographic and Economic 5 2.2 F&B Market in Malaysia 8 2.3 Segmentation of Foodservice Market in Malaysia 10 2.4 Foodservice and Café/Bars Market Size in Malaysia 12 2.4 Key Issues on Starting a Foodservice Business in Malaysia 14 3. Café/Bar Introduction and Background 16 3.1 Café/Bar Summary 16 3.2 Café/Bar Location 17 3.3 Café/Bar Size and Design 19 3.4 Café/Bar Products and Services 24 3.5 Café/Bar Organizational Chart 34 4. Market Analysis 35 4.1 Porter’s Five Forces Model 35 4.2 SWOT Analysis 39 4.3 Main Competitors’ Analysis 42 4.4 Business Model Canvas 45 5. Marketing Plan and Implementation 46 5.1 Marketing 4Ps 46 5.2 Marketing Strategy 48 6. Financial Plan 53 6.1 Source of Capital 53 6.2 Start-Up Cost 53 6.3 Assumptions and Revenue Projections 56 6.4 Projected 5-Year Income Statement 57 7. References 59 | |
| dc.language.iso | en | |
| dc.subject | 馬來西亞 | zh_TW |
| dc.subject | 二合一餐廳 | zh_TW |
| dc.subject | 咖啡廳 | zh_TW |
| dc.subject | 酒吧 | zh_TW |
| dc.subject | 美食 | zh_TW |
| dc.subject | 飲料 | zh_TW |
| dc.subject | Cafe | en |
| dc.subject | Two-In-One Restaurant | en |
| dc.subject | Malaysia | en |
| dc.subject | Food and Beverage | en |
| dc.subject | Bar | en |
| dc.title | 二合一餐廳：咖啡與乾杯–商業計畫 | zh_TW |
| dc.title | A Two-In-One Restaurant: Beans and Cheers – Business Plan | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 謝冠雄(K. Hsieh (Edward),盧信銘(Hsin-Min Lu) | |
| dc.subject.keyword | 二合一餐廳,咖啡廳,酒吧,美食,飲料,馬來西亞, | zh_TW |
| dc.subject.keyword | Two-In-One Restaurant,Cafe,Bar,Food and Beverage,Malaysia, | en |
| dc.relation.page | 60 | |
| dc.identifier.doi | 10.6342/NTU201902247 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-08-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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| 檔案 | 大小 | 格式 | |
|---|---|---|---|
| ntu-108-1.pdf 未授權公開取用 | 3.8 MB | Adobe PDF |
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