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標題: | 臺灣媒體統獨立場對其呈現中共對臺政策之影響:以2018年「31條措施」為例 The Impact of Media’s Unification-Independence Stances on Presentation about CPC's Taiwan Policy:A Case Study of 31 Measures for Taiwan |
作者: | Zheng-Yu Chen 陳政宇 |
指導教授: | 周繼祥(Jih-Shine Chou) |
關鍵字: | 中共對臺政策,31條措施,政治傳播,內容分析,統獨立場, 31 measures,political communication,content analysis,unification-independence stance, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | 2018年2月,中共重磅推出了大規模的對臺融合發展政策——「關於促進兩岸經濟文化交流合作的若干措施」(後稱「31條措施」)。本研究以「政治傳播」的視角切入,透過梳理不同統獨立場的臺灣媒體對中共對臺政策的呈現差異,以解釋臺灣媒體統獨立場與其呈現差異的相關性。
運用量化的內容分析法,以一個月的時間作為研究範圍,針對《自由時報》、《蘋果日報》、《聯合報》與《中國時報》的相關文本進行取樣。準此,建構以「技術型式」、「實質內容」和「政策分析」為主的內容分析系統,並採用次數分配和皮爾森卡方檢定作為分析工具。 研究發現,四家媒體在呈現「31條措施」的「技術型式」方面相去無幾,但是在「實質內容」和「政策分析」方面存在較顯著的差異。此外,根據統計結果,獨派的《自由時報》和統派的《中國時報》在統獨立場上最為堅定;《蘋果日報》雖表現對31措施的質疑,但大致表現中立;惟《聯合報》的表現介於中立與統一之間,有可能受到政黨偏好、與執政者的關係、新聞置入與否等其他因素的影響。 In February 2018, the CPC launched a major integrative development policy toward Taiwan - Some Measures for Promoting Cross-Strait Economic and Cultural Exchange Cooperation ('31 measures') to ostensibly intended to provide better opportunities for Taiwanese businesses and individuals in mainland China. Through the perspective of 'political communication', the study aims to compare the differences among Taiwanese media’s presentation about CPC's Taiwan policy. By using quantitative content analysis, configure one month as the analysis period, then samples the relevant texts of Liberty Times, Apple Daily, United Daily News and China Times. The construction of the analysis system takes 'technical type', 'substantial content' and 'policy analysis' as the main categories, and adopts the frequency distribution and the Pearson's chi-squared test as the analysis tool. The results indicate that four media have subtle differences in 'technical types'; nevertheless, there are very noticeable in 'substantial content' and 'policy analysis'. Furthermore, based on the statistical results, the position of Liberty Times and China Times are the most apparent and stable. Despite Apple Daily expressed its doubts about the 31 measures, it generally sits on the fence of the unification-independence stance. Moreover, the performance of United Daily News is between neutrality and unification stance. It is perhaps affected by other factors such as party identification, relationships with rulers, placements of news. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72539 |
DOI: | 10.6342/NTU201902112 |
全文授權: | 有償授權 |
顯示於系所單位: | 國家發展研究所 |
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