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http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72524
標題: | 數位行銷策略在小型企業的運用:以台灣Zingpro公司為例 How Micro-firms can use Digital Marketing Strategies: The case of Zingpro in Taiwan |
作者: | Hariharan Raja 藍和瑞 |
指導教授: | 韓廷允(JungYun Han) |
關鍵字: | NA, Marketing Automation,Digital Marketing Strategy for micro-firms,Email campaigns,AI Marketing tools, |
出版年 : | 2019 |
學位: | 碩士 |
摘要: | NA This case study discusses the digital marketing strategies that can be adapted by resource constrained micro-firms. This case analyses the things from the perceptive of “Zingpro Consulting”, an India based consulting start-up offering Indian market entry services to Taiwanese firms. Normally, established firms prefer to work with well-known companies and micro-firms are hardly considered because they are perceived to lack credibility. For the micro-businesses to collaborate with such established firms, their digital marketing strategy should focus on building credibility using available resources and leveraging their flexibility. Based on the case of Zingpro, I describe how using different software tools and marketing automation strategies can be used effectively to improve micro-firm credibility and online reputation. From the technical and financial standpoints, the recommended strategies have been tested and the operational cost have been monitored for more than a month. Though the case study is based on Zingpro consulting, the digital marketing strategies can be adapted by other micro-firms providing similar services. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/72524 |
DOI: | 10.6342/NTU201900889 |
全文授權: | 有償授權 |
顯示於系所單位: | 管理學院企業管理專班(Global MBA) |
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ntu-108-1.pdf 目前未授權公開取用 | 1.48 MB | Adobe PDF |
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