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Transmitting Cultural Identity and Heritage：The Influence of Matsu’s Baiming Cultural Festival on the Development of Local Communities and the Changes of Cultural Identity
Collective Memory,Cultural identity,Collective identity,Festivals Tourism,Matsu,
|Publication Year :||2018|
This research examines how the construction of the collective memory of Baiming Cultural Festival (Baiming Carnival) in Matsu shapes the Matsu image and impacts on the development of cultural identity. Baiming Cultural Festival can be seen as a process for Matsu to construct the 'collective memory'; Through cooperating with media, involving Festival customs and integrating Lantern festival traditions on the Matsu island chain, the local communities manage to unite a cultural image of 'Baiming in Matsu.'
It's shown in the study that the tourism development opens a door for others to contact Matsu culture; Moreover, it brings influences on how people in Matsu distinguish and adjust themselves to differences in the 'cultural integration,' and becoming aware of the distinction of their own culture. With a rise in cultural involvement, cultural belongings for younger generation are reinforced and extended—from an identity based on temple customs toward an identity shared through Baiming culture; thus, this forms a sense of self-identity and belongings collectively. Under the strategy of 'Matsu culture as a whole,' Matsu identity breaks through the existent barriers based on temples and furthermore reconstructs collective cultural identity across the region.
Through an examination on Baiming Cultural Festival, this research elaborates how Matsu 'appropriates' perspectives from others to establish its own cultural subjectivity, and that helps Matsu to build up new tourism approaches in facing culture commercialization and cultural mixing crisis. In response to challenges such as population loss and cultural discontinuity, the construction of Baiming as a collective memory has become a tool for Matsu to revive, promote and continue its distinct culture, meanwhile redefining the collective identity of Matsu.
|Appears in Collections:||新聞研究所|
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