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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 李賢源 | |
| dc.contributor.author | Ken-Tang Hung | en |
| dc.contributor.author | 洪肯堂 | zh_TW |
| dc.date.accessioned | 2021-06-17T06:04:47Z | - |
| dc.date.available | 2019-01-29 | |
| dc.date.copyright | 2019-01-29 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2019-01-21 | |
| dc.identifier.citation | 一、中文部份
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71621 | - |
| dc.description.abstract | 自2008年金融海嘯後，金融科技的發展在全球受到矚目，其概念是運用科技創新，改變金融服務的效率、提供顧客更個人化的服務，其範圍相當廣泛，並將改變金融業的生態。然而，金融產業在各國屬於法規高度規範的產業，雖然金融科技能夠提升金融作業的效率與便利性，但同時也帶來許多隱憂與挑戰。
本研究運用文獻探討、次級資料法、以及個案研究法，首先探討金融科技的定義與範疇、產業發展趨勢、產業關鍵技術、以及產業發展的關鍵因素，發現法規監管環境與商業模式設計對金融科技企業的發展極為重要。接著研究兩個個案–螞蟻金服與Stripe，以商業模式與競爭策略的角度來分析兩家公司，發現兩者皆是以將自己打造成平台公司、建立生態系的環境，深入與顧客互動，能因應顧客需求產出服務，因此在資本市場獲得極高的估值，值得欲進入金融科技產業的創新企業參考。 | zh_TW |
| dc.description.abstract | Since the 2008 financial crisis, financial technology (known as FinTech) has been one of the most important trends in international finance. The core concept of FinTech is to utilize technological innovation to enhance the efficiency of financial services and to provide customers with more personalized services. The ecological system of the financial industry is accordingly expected to be revolutionized. Nevertheless, the financial industry is a highly regulated industry in various countries. Although financial technologies will improve the efficiency and convenience of financial operations, it also encounters challenges and raises concerns.
This study thus conducts a research on the development of FinTech through literature review, secondary data, and case study. The study first discusses the definition and industry scope of FinTech, industry trends, key industry technologies, and key factors for industry development. It is found that the regulatory environment and the design of business model are very critical for the development of FinTech companies. The study moves on to two cases–Ant Financial and Stripe–to discuss their business models and competitive strategies, and finds that both of the cases build themselves into platform companies and establish ecosystems for deep interaction with their customers. Thus, they obtain high valuation in the capital market as they cater to customer needs. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T06:04:47Z (GMT). No. of bitstreams: 1 ntu-107-P05750031-1.pdf: 1671985 bytes, checksum: 20034b03f4ae169913b9e0680496ee94 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 目錄
口試委員會審定書 i 誌謝 ii 中文摘要 iii ABSTRACT iv 目錄 v 圖目錄 vii 表目錄 viii 第一章 緒論 1 第一節 研究動機 1 第二節 研究問題與研究方法 2 第三節 研究流程 3 第二章 文獻探討 5 第一節 產業分析 5 第二節 產業創新 7 第三節 競爭策略 10 第四節 商業模式 13 第三章 金融科技產業分析 16 第一節 金融科技之定義與範疇 16 第二節 金融科技產業概況 22 第三節 金融科技關鍵技術 32 第四節 金融科技發展之關鍵因素 38 第四章 個案分析 40 第一節 個案分析–螞蟻金服 40 第二節 個案分析–Stripe 45 第五章 結論 49 第一節 研究結論 49 第二節 研究建議 50 參考文獻 51 圖目錄 圖1-1 研究流程圖4 圖2-1 破壞式創新模式9 圖2-2 策略調色盤，五種商業環境和策略方案11 圖3-1 金融科技分類圖19 圖3-2 八項金融科技驅動力量22 圖3-3 全球金融科技投資活動之案件價值及案件數23 圖4-1 螞蟻金服九大業務板塊42 圖4-2 Stripe所提供的解決方案示意圖45 表目錄 表1-1 策略調色盤五種商業環境和策略原型12 表2-2 商業模式要素彙總14 表3-1 WEF歸納之六大金融業務與十一項創新應用17 表4-1 螞蟻金服之商業模式要素分析44 表4-2 Stripe商業模式要素分析48 | |
| dc.language.iso | zh-TW | |
| dc.subject | 商業模式 | zh_TW |
| dc.subject | 金融科技 | zh_TW |
| dc.subject | 競爭策略 | zh_TW |
| dc.subject | FinTech | en |
| dc.subject | Competitive Strategy | en |
| dc.subject | Business Model | en |
| dc.title | 金融科技發展之競爭策略與創新商業模式之研究 | zh_TW |
| dc.title | A Research on Business Strategies for the Development of FinTech and its Innovative Business Models | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 何耕宇,郁義鴻,洪劍峭 | |
| dc.subject.keyword | 金融科技,競爭策略,商業模式, | zh_TW |
| dc.subject.keyword | FinTech,Competitive Strategy,Business Model, | en |
| dc.relation.page | 58 | |
| dc.identifier.doi | 10.6342/NTU201900149 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-01-22 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 臺大-復旦EMBA境外專班 | zh_TW |
| 顯示於系所單位： | 臺大-復旦EMBA境外專班 | |
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