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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 湯明哲(Ming-Je Tang) | |
| dc.contributor.author | Yue-Chan Qi | en |
| dc.contributor.author | 戚月嬋 | zh_TW |
| dc.date.accessioned | 2021-06-17T06:04:01Z | - |
| dc.date.available | 2021-07-02 | |
| dc.date.copyright | 2019-07-02 | |
| dc.date.issued | 2019 | |
| dc.date.submitted | 2019-01-25 | |
| dc.identifier.citation | 湯明哲 (2014). 策略精論. 臺北, 旗標出版公司.
羅國書, & 李姿瑩. 區塊鏈與物聯網於物流業的應用發展趨勢. 電工通訊季刊 (2018): 32-39. 袁勇, & 王飛躍. 區塊鏈技術發展現狀與展望. 自動化學報 42.4 (2016): 481-494. 余泳澤, & 武鵬. 我國物流産業效率及其影響因素的實證研究-基于中國省際數據的隨機前沿生産函數分析. 產業經濟研究 2010.1 (2010): 65-71. Parker, G. G., et al. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: WW Norton, 2016. Al-Saqaf, W. & N. J. J. o. C. P. Seidler (2017). Blockchain technology for social impact: opportunities and challenges ahead. Journal of Cyber Policy, 2(3): 338-354. Basden, J., & Cottrell, M. (2017). How utilities are using blockchain to modernize the grid. Harvard Business Review. De Filippi, P. (2017). What blockchain means for the sharing economy. Harvard Business Review Digital Articles, 2-5. Findlay, C. J. A. & Manuscripts (2017). Participatory cultures, trust technologies and decentralization: innovation opportunities for recordkeeping. Archives and Manuscripts, 45(3): 176-190. Forde, B (2017). Using blockchain to keep public data public. Harvard Business Review. Gupta, V. (2017). A brief history of blockchain. Harvard Business Review, 28. Gupta, Vinay, & Rob Knight (2017). How Blockchain could help emerging markets leap ahead. Harvard Business Review, 17. Halamka, J. D., & Ekblaw, A. (2017). The potential for blockchain to transform electronic health records. Harvard Business Review, 3. Iansiti, M., & Lakhani, K. R. (2017). The truth about blockchain. Harvard Business Review, 95(1), 118-127. Ito, J., Narula, N., & Ali, R. (2017). The blockchain will do to the financial system what the Internet did to media. Harvard Business Review. Kazan, E., et al. (2018). Disentangling digital platform competition: The case of UK mobile payment platforms. Journal of Management Information Systems, 35(1): 180-219. Kowalewski, Dan, J. McLaughlin, & A. Hill (2017). Blockchain will transform loyalty programs. Harvard Business Review. Murck, P. (2017). Who Controls the Blockchain. Harvard Business Review, 19. Nakamoto, S. (2008). Bitcoin: A peer-to-peer electronic cash system. Pan, M., Wang, X., & Xu, X. (2016). Blockchain: A New Solution for Supply Integrity. Ivey School of Business Publishing. Tapscott, D., & Tapscott, A. (2017). How blockchain will change organizations. MIT Sloan Management Review, 58(2), 10. Tapscott, D., & Tapscott, A. (2016). The impact of the blockchain goes beyond financial services. Harvard Business Review, 10. Tapscott, D., & A. Tapscott. (2017). Blockchain could help artists profit more from their creative works. Harvard Business Review. Tapscott, D., & A. Tapscott. (2017). How blockchain is changing finance. Harvard Business Review, 1. Stem：https://stem.is/ Kobaltmusic：https://www.kobaltmusic.com/ Ascribe：https://www.ascribe.io/ 紙貴科技：https://ziggurat.cn/ 版咖：http://www.bkchain.net/ 北京華力必維公司：http://www.beijinghlb.com/ 美國唱片業協會Recording Industry Association of America® (RIAA)：https://www.riaa.com/reports/ 國際唱片業協會International Federation of the Phonographic Industry (IFPI) ：https://www.ifpi.org/ Talkingdata.com，2017中國物流行業報告：http://mi.talkingdata.com/report-detail.html?id=534 IBM區塊鏈：https://www.ibm.com/blockchain Arttactic數據統計網：https://arttactic.com/ Artprice數據統計網2018上半年全球藝術品市場報告：https://www.artprice.com/artprice-reports/global-art-market-in-h1-2018-by-artprice-com/h1-2018-global-art-market-report-by-artprice-com?from=search 佳士得拍賣行：https://www.christies.com/zh/ 蘇富比拍賣行：https://www.sothebys.com/zh-hant/ 保利拍賣行：https://www.polyauction.com.hk/zh-TW/ 嘉德拍賣行：http://www.cguardian.com/ 海瑞德拍賣行：https://www.ha.com/heritage-auctions-hong-kong-office.s 帝圖拍賣：https://onlinebid.artemperor.com/ | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/71590 | - |
| dc.description.abstract | 區塊鏈作為一項全新的網絡技術，正在向各個商業領域滲透。本論文對區塊鏈的理論技術做了基本研究，並且運用平臺策略和產業競爭分析的理論，來探討區塊鏈在各行各業的應用模式和績效。其中，本文討論區塊鏈在商業市場的兩大應用案例：線上音樂產業（以Stem.is為例）與物流產業（以Maersk & IBM為例），分別從各自的產業競爭環境切入，評估區塊鏈技術應用的成效和風險。
在討論完區塊鏈目前的實際應用案例后，本文提出區塊鏈技術在藝術品市場的應用設想，主要針對高端實體藝術品的拍賣和交易市場。在分析藝術品交易產業背景后，本文闡述了設想的平臺商業模式、鑒定技術和法律規範，并分析其建立在區塊鏈技術上解決產業內部矛盾的可行性和風險。 目前已有許多領域的多家企業在利用區塊鏈的獨特特征來解決產業內的矛盾，然而其應用和發展尚在探索階段。本文試圖結合傳統產業分析的框架和新興平臺商業模式，來探討區塊鏈在不同產業的應用和表現，希望能夠對企業決策者的新產業應用創想有所啟發和幫助。 | zh_TW |
| dc.description.abstract | As a new network technology, blockchain is infiltrating into various business areas. This thesis intends to conduct a general research on blockchain and then utilizes the theory of Platform Strategy and Industry & Competitive Analysis to explore two cases of applying blockchain in businesses: Online Music Industry (taking Stem.is as an example) and Logistics Industry (taking Maersk & IBM as an example). Respectively, we will first discuss industry competitive environment and then focus on the effectiveness and risks of blockchain technology applications.
After the practical cases, this thesis proposes the application of blockchain technology in the art market, mainly targeting the auction and trading market of high-end physical artistic works. Initially, the background of the art trading industry is introduced, then the envisaged platform business model, identification technology and legal norms are expounded. Finally, the paper conducts the research on the feasibility and risks of applying the blockchain technology to solve the internal contradictions in the industry. Nowadays many companies in different fields are taking advantage of the unique characteristics of the blockchain to solve the problems within the industry. However, its application and development are still in the exploratory stage. This thesis synthesizes industry analysis and platform business models to form a new application of blockchain. Conclusions drawn from this thesis, hopefully, can help entrepreneurs to form blockchain based new applications and business models. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T06:04:01Z (GMT). No. of bitstreams: 1 ntu-108-R06724066-1.pdf: 1265869 bytes, checksum: f26a2885011d29e22faa5f220c2c581a (MD5) Previous issue date: 2019 | en |
| dc.description.tableofcontents | 目录
謝 詞 二 論文摘要 三 Abstract 四 目錄 六 圖次 八 第一章 緒論 1 一. 研究背景與問題 1 二. 研究動機與目的 1 三. 研究架構與流程 2 四. 研究方法 2 五. 研究範圍與限制 3 第二章 文獻回顧 4 一. 平臺商業模式 4 1. 定義 4 2. 挑戰傳統模式 5 3. 網絡外部性特征 5 二. 商業平臺的經營策略 6 1. 平臺建立 6 2. 平臺獲利 8 3. 平臺競爭 10 4. 平臺監管 11 三. 區塊鏈 15 1. 區塊鏈定義和關鍵技術 15 2. 區塊鏈的應用和問題 17 第三章 區塊鏈技術實際應用案例分析 21 一. 區塊鏈技術在音樂產業的應用 21 1. 線上音樂產業背景和競爭環境 21 2. Stem.is案例分析 23 3. 風險和問題 26 二. 區塊鏈技術在物流產業的應用 26 1. 物流產業背景和競爭環境 26 2. Maersk & IBM案例分析 28 3. 風險和問題 30 第四章 區塊鏈技術在藝術品市場的應用設想 32 一. 產業背景和競爭環境 32 二. 平臺構想商業模式 34 1. 獲利和競爭 34 2. 鑒定技术 36 3. 法律監管 37 三. 风险分析 37 1. 實物聯結 37 2. 技術基建和資金流動性 38 3. 信任與擔保 39 第五章 結論與建議 40 參考文獻 41 | |
| dc.language.iso | zh-TW | |
| dc.title | 區塊鏈在藝術品交易平臺的應用 | zh_TW |
| dc.title | Blockchain Technology Application In Art Trading Platform | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 107-1 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 吳政衛,陳聿宏 | |
| dc.subject.keyword | 平臺商業模式,區塊鏈技術,產業分析,音樂產業,物流產業,藝術品交易, | zh_TW |
| dc.subject.keyword | platform business model,blockchain technology,industry analysis,music industry,logistics industry,art trading, | en |
| dc.relation.page | 46 | |
| dc.identifier.doi | 10.6342/NTU201900163 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2019-01-25 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 國際企業學研究所 | zh_TW |
| 顯示於系所單位： | 國際企業學系 | |
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