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| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 許鉅秉(Jiuh-Biing Hsu) | |
| dc.contributor.author | Chang-Ju Wang | en |
| dc.contributor.author | 王昌如 | zh_TW |
| dc.date.accessioned | 2021-06-17T04:46:32Z | - |
| dc.date.available | 2018-08-08 | |
| dc.date.copyright | 2018-08-08 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-01 | |
| dc.identifier.citation | 中文文獻
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Social cognitive theory. In R. Vasta (Ed.), Annals of child development. Vol. 6. Six theories of child development (pp. 1-60). Greenwich, CT: JAI Press. [4] Karen Gasper (2010). Do you see what I see? Affect and visual information processing. Cognition and Emotion ,Volume 18, 2004, Issue3, Pages 405-421. [5] Douglas Derryberry (1998). Anxiety and attentional focusing: trait, state and hemispheric influences. Personality and Individual Differences, Volume 25, Issue 4, October 1998, Pages 745-761. [6] Elaine Hatfield, John T. Cacioppo, Richard L. Rapson (1994). Emotional Contagion. Cambridge University Press, 1994. [7] Helson, H. (1964). Current trends and issues in adaptation-level theory. American Psychologist, 19(1), 26-38. [8] Ajzen, I. (1985). From intentions to action: a theory of planned behavior. In J. Huhl, & J. Beckman (Eds.), Will; performance; control (psychology); motivation (psychology) (pp. 11–39). Berlin and New York: Springer-Verlag. 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A primer of LISREL: Basic applications and programming for confirmatory factor analytic models. New York: Spring-Verlag. [20] Hair, Jr. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.). New York: Macmillan. [21] Jöreskog, K. G., & Sörbom, D. (1989). LISREL 7: A guide to the program and applications. Chicago, IL: SPSS Inc. [22] Sobel, M.E. & Bohrnstedt, G.W. (1985). Use of null models in evaluating the fit of covariance structure models. In Tuma, N.B [Ed.] Sociological methodology 1985. San Francisco: Jossey-Bass, 152–178. [23] Fornell, C., & Larcker, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18, 39-50. [24] Anderson, J., & Gerbing, D. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological bulletin, 103(3), 411-423. [25] Graham, Benjamin & Dodd, David L. (2009) [1934]. Security Analysis. New York: McGraw-Hill. [26] Doll, W. J., Xia, W., & Torkzadeh, G. (1994). A Confirmatory Factor Analysis of the End-User Computing Satisfaction Instrument. MIS Quarterly, 12(2), 259-274. [27] Bollen, K. A. (1990). Overall fit in covariance structure models: Two types of sample size effects. Psychological Bulletin, 107, 256-259. [28] Hu, L., & Bentler, P. M. (1995). Evaluating model fit. In R. H. Hoyle (Ed.), Structural equation modeling: Concepts, issues and applications (pp. 76-99). Thousand Oaks, CA: Sage. [29] MacCallum, R. C., & Hong, S. (1997). Power analysis in covariance structure modeling using GFI and AGFI. Multivariate Behavioral Research, 32, 193-210. | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70974 | - |
| dc.description.abstract | 災害引發的恐慌購買與囤貨行為(Disaster-Induced Panic Buying for Hoarding) 在世界各國都經常發生,並且造成市場的動盪及社會情緒的恐慌,因此,這是政 府當局者必須面對與處理的問題,才能避免在重大災害後,又再發生二次傷害。
本研究探討一般民眾對於災害造成的囤貨行為、囤貨期望利益、災害引發的 情緒性反應、情緒感染及政府支援對於災害引發的恐慌購買及囤貨行為是否具有 關聯性。本研究以一般民眾為訪問對象進行問卷發放,並於回收後運用敘述性統 計、信效度分析、結構方程模式分析等方法,以檢驗研究之原假說模型,最後在 檢驗結果不佳的情況下提出新的假說模型並進行驗證。 依照分析的結果,本研究共得出 3 個結論,分別為: ㄧ、「災害造成的囤貨行為」正向影響「災害引發之恐慌購買與囤貨行為」。表 示當民眾愈想要囤貨,恐慌購買的情形就愈嚴重。 二、「災害囤貨造成的利益」正向影響「災害造成的囤貨行為」。表示民眾認為 囤貨有助於幫助其增加利益或規避損失,因此囤貨的意圖也提升。 三、「災害引發的情緒反與情緒感染」正向影響「災害引發之恐慌購買與囤貨行 為」。表示當社會上恐慌及害怕情緒愈強,民眾為囤貨而恐慌購買的清況也 愈嚴重。 | zh_TW |
| dc.description.abstract | Disaster-induced panic buying for hoarding behavior happens everywhere around the world, and causes market failure and panic emotions to the masses. Therefore, this is a problem that governments around the world need to handle in order to avoid secondary damage.
The purpose of this study is to investigate hoe do “Attitude to risk-driven hoarding”, “Expectancy of hoarding-induced benefit”, “Disaster-induced affective response”, “Emotional inflection” and “Government support” affect “Disaster-induced panic buying for hoarding”. In this study, the author interviewed the masses with the questionnaire. After receiving all the questionnaire, the statistics of statements, reliability, effectiveness would be applied to test the hypothesis of the study. According to results of the statistics, there are 3 conclusions as the following: 1. “Attitude to risk-driven hoarding” would positively influence “Disaster-induced panic buying for hoarding”. Which means the more the masses try to hoard, the more serious the panic buying situation becomes. 2. “Expectancy of hoarding-induced benefit” would positively influence “Attitude to risk-driven hoarding”. Which means the masses find hoarding a helpful way to gain benefit and averse loss. 3. “Disaster-induced affective response and emotional inflection” would positively influence “Disaster-induced panic buying for hoarding”. Which means when the society is full of negative emotions like panic and fearful, the masses show their intention of panic-buying for hoarding more obviously. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T04:46:32Z (GMT). No. of bitstreams: 1 ntu-107-R05741044-1.pdf: 1975933 bytes, checksum: 9ee6c9bf10390b2807d6786735f14734 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 第一章 緒論.....................................................................................................................................1
1.1 研究背景與動機 ...................................................................................................................1 1.2 研究意義 .................................................................................................................................3 1.3 研究範圍與限制 ...................................................................................................................3 1.4 研究內容與架構 ...................................................................................................................4 第二章 文獻探討............................................................................................................................6 2.1 心理學......................................................................................................................................6 2.1.1 環境心理學.....................................................................................................................6 2.1.2 情緒感染與從眾效應...................................................................................................8 2.1.3 稀缺效應與規避損失...................................................................................................9 2.2 行為期望理論 ......................................................................................................................10 2.2.1 計畫行為理論 ..............................................................................................................10 2.2.2 動機的期望理論..........................................................................................................12 第三章 研究架構與研究方法...................................................................................................13 3.1 研究架構 ...............................................................................................................................13 3.2 研究假設 ...............................................................................................................................13 3.3 研究變項設計 ......................................................................................................................18 3.4 問卷設計 ...............................................................................................................................22 3.5 資料蒐集方法 ......................................................................................................................23 3.5.1 母體界定......................................................................................................................23 3.5.2 抽樣方式......................................................................................................................23 3.6 資料分析方法 ......................................................................................................................24 3.6.1 敘述性統計分析.........................................................................................................25 3.6.2 信度分析......................................................................................................................25 3.6.3 效度分析......................................................................................................................26 3.6.4 相關分析......................................................................................................................28 3.6.5 結構方程模式分析....................................................................................................28 第四章、資料分析與發現 ..........................................................................................................31 4.1 敘述項統計分析 .................................................................................................................31 4.1.1 樣本結構之敘述性統計分析..................................................................................31 4.1.2 衡量題項之敘述性統計分析..................................................................................33 4.2 問卷信度與效度分析 ........................................................................................................37 4.2.1 信度分析......................................................................................................................37 4.2.2 效度分析......................................................................................................................45 4.3 結構方程模式分析.............................................................................................................50 4.3.1 分析結果 .......................................................................................................................51 4.3.2 理論模式評估 ..............................................................................................................54 4.3.3 各構面關係之假說驗證 ............................................................................................55 4.4 模型假設調整與結構方程模式分析.............................................................................57 第五章、結論與建議 ...................................................................................................................61 5.1 實證結果與討論.................................................................................................................61 5.1.1 敘述性統計分析之發現 ............................................................................................61 5.1.2 整體樣本觀念性架構驗證與假說檢定之發現 ...................................................62 5.2 管理意涵 ...............................................................................................................................64 5.3 研究發現及限制與後續建議...........................................................................................66 5.3.1 研究發現 .......................................................................................................................66 5.3.2 研究限制 .......................................................................................................................67 5.3.3 未來研究方向與建議.................................................................................................67 參考文獻 ..........................................................................................................................................69 附錄 ...................................................................................................................................................73 | |
| dc.language.iso | zh-TW | |
| dc.subject | 規避損失 | zh_TW |
| dc.subject | 災害 | zh_TW |
| dc.subject | 恐慌購買 | zh_TW |
| dc.subject | 囤貨 | zh_TW |
| dc.subject | 情緒反應 | zh_TW |
| dc.subject | 政府支援 | zh_TW |
| dc.subject | 期望利益 | zh_TW |
| dc.subject | loss aversion | en |
| dc.subject | panic buying | en |
| dc.subject | hoarding | en |
| dc.subject | affective | en |
| dc.subject | Disaster | en |
| dc.subject | government support | en |
| dc.title | 災害引發之民眾恐慌購買及囤貨行為成因探討 | zh_TW |
| dc.title | The causes of disaster-induced panic buying for hoarding behavior on the masses | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 胡同來,郭人介 | |
| dc.subject.keyword | 災害,恐慌購買,囤貨,情緒反應,政府支援,期望利益,規避損失, | zh_TW |
| dc.subject.keyword | Disaster,panic buying,hoarding,affective,government support,loss aversion, | en |
| dc.relation.page | 77 | |
| dc.identifier.doi | 10.6342/NTU201802249 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-08-01 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 商學研究所 | zh_TW |
| 顯示於系所單位： | 商學研究所 | |
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