請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70619完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 曹承礎 | |
| dc.contributor.author | Leslie Liu | en |
| dc.contributor.author | 劉宥汝 | zh_TW |
| dc.date.accessioned | 2021-06-17T04:32:48Z | - |
| dc.date.available | 2018-08-13 | |
| dc.date.copyright | 2018-08-13 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-10 | |
| dc.identifier.citation | References
David S. Evans and Richard Schmalensee (2016). Matchmakers: The New Economics of Multisided Platforms. Boston, MA: Harvard Business School Publishing. PricewaterhouseCoopers LLP. (2014). The Sharing Economy: How Will It Disrupt Your Business? Megatrends: The Collisions. Retrieved from http://pwc.blogs.com/files/sharing-economy-final_0814.pdf Business Insider. (2014) The Travel Industry Is Racing To Catch Up With Tourists' And Business Travelers' Mobile Habits. Retrieved from http://www.businessinsider.com/the-mobile-travel-industry-is-growing-2-2014-2 World Travel & Tourism Council. (2017) Travel & Tourism Economic Impact Taiwan. Retrieved from https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2017/taiwan2017.pdf Taiwan Tourism Bureau. (2015). 2015 Annual Survey Report on Visitors Expenditure and Trends in Taiwan. Retrieved from http://admin.taiwan.net.tw/upload/statistic_eng/20160810/746f0cac-3cfe-494e-8dd5-ccf8e34477ce.pdf | |
| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70619 | - |
| dc.description.abstract | 本商業計劃書是針對Wander，一款在地旅遊行程媒合平台做的簡介。因為手機網路的普及與旅行觀光產業持續擴大的關係，希望能有一款app提供和幫助外國旅行者快速及方便的找到適合自己的行程，並且可以跟著在地人更深度的探索台灣。對於本地人，Wander也希望能協助他們藉由分享自己的專業知識、興趣來賺取外快。 | zh_TW |
| dc.description.abstract | This paper outlines a business proposal for the peer-to-peer platform, Wander. Wander is an on-demand mobile app that seeks to reinvent travel and tourism by utilizing the concept of the shared economy. By connecting travelers with local hosts and guides, Wander provides travelers with unique experiences that previously would be inaccessible to average tourists while simultaneously providing local residents opportunities to monetize their area of knowledge and hobbies. Wander encourages its users to go beyond typical tourist attractions and provides travelers of the new age more engaging and meaningful experiences. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T04:32:48Z (GMT). No. of bitstreams: 1 ntu-107-R05749019-1.pdf: 27667401 bytes, checksum: 3633127c80dc973ad2fd0e7552f13879 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | Table of Contents
LIST OF FIGURE……………………………………………………………..…....vii LIST OF TABLE…………………………………………………………………...viii 1. EXECUTIVE_SUMMARY………………………………………………..……….1 2. INTRODUCTION_OF_THE_ENTERPRISE…………….………………………..3 2.1. INDUSTRY_BACKGROUND……………………………...……………..........4 2.2. INTEREST_OF_INDUSTRY…………………………………………………….5 3. INDUSTRY_ANALYSIS…………………………………………………………..7 3.1. INDUSTRY_FRAMEWORK…………………………………………………….7 3.2. CONSUMER_RESEARCH………………………………………………………8 3.2.1. Research Objective…………………………………………..………………….8 3.2.2. Research Methodology……………………………………………..……….......9 3.2.3. Questionnaire Flow…………………………..…… ……………..…………….9 3.2.4. Research Result…………………………………… ……...………..…………10 3.2.5. Research Result Analysis..…………………………...………………………..16 3.3. COMPETITOR_ANALYSIS…………………………………………………...18 3.3.1. Direct Competitors …………………………………………..………………..18 3.3.2. Indirect Competitors ……………………………………………..……….......20 3.4. MARKET_ATTRACTIVENESS&OPPORTUNITIES_SWOT………………..21 4. BUSINESS_PRODUCT_AND_SERVICE…..……...……….……….…………..21 4.1. BUSINESS_INTRODUCTION.…..……………..……...…….……….………..21 4.1.2. Name of the Business & Logo …………………………………..…………….23 4.1.3. Business Vision…………………………………………..…………………….24 4.1.4. Business Mission …………………………………………..………………….25 4.1.5. Business Value …………………………………………..…………………….25 4.2. BUSINESS_MODEL_CANVAS.…..……………..……...…….………………26 4.2.2. Key Partners …………………………………..………………………………26 4.2.3. Key Activities …………………………………..……………………………...29 4.2.4. Key Resources …………………………………..…………………………….31 4.2.5. Value Proposition…………………………………..………………………….31 4.2.6. Customer Relationship…………………………………..………………….…32 4.2.7. Channels …………………...…………………………..……………………33 4.2.8. Customer Segments …………………………………..……………………….33 4.2.9. Cost Structure …………………………………..……………………………..33 4.2.10. Revenue Stream …………………………………..………………………….34 4.3. PRODUCT_FEATURES.…..……………..……...…….……………………….34 4.3.1. Product Features - App …………………………..…………………………34 4.3.2. Product Features - Web …………………………..………………………...40 4.4. LEGAL_CONSIDERATION.…..……………..……...…….…………………..40 5. OPERATION_PROCEDURE.…..……………..……...…….……………………41 5.1. INTERNAL_OPERATION.…..……………..……...…….…………………….41 5.2. MANAGEMENT_TEAM_STRUCTURE…..…………..……...…….………...44 6. BUSINESS_STRATEGY…..…………..……...…….……………………………47 6.1. BUSINESS_KEY_SUCCESS_FACTORS…..…………..……...…….………..47 7. MARKETING_PLAN…..…………..……...…….……………………………….48 7.1. TARGET_MARKET…..…………..……...…….………………………………48 7.1.2. Customer Profile- Traveler …………………………..……………………..49 7.1.3. Customer Profile- Local Host…………………………..……………………..50 7.2. 4P’S_MARKETING_MIX…..…………..……...…….………………………...51 7.3. PROMOTION_STRATEGIES…..…………..……...…….…………………….51 8. FINANCIAL_PLAN…..…………..……...…….…………………………………53 8.1. FINANCIAL_PLAN_OBJECTIVE…..…………..……...…….………………..53 8.2. MARKET_SIZE…..…………..……...…….……………………………………54 8.2.2. Price/Tour Estimation …………………………..…………………………..55 8.2.3. Users& Tours Projections …………………………..………………………56 8.3. FIVE_YEAR_FINANCIAL_PLAN…..…………..……...…….……………….57 8.4. FINANCIAL_STATEMENT…..…………..……...…….………………………58 9. FUTURE_EXPANSIONS…..…………..……...…….…………………………...58 10. EXITING_STRATEGY…..…………..……...…….…………………………….60 REFERENCES…………………………………………………………………….…62 APENDIX 1: Market Research Questionnaire……………………………………….64 | |
| dc.language.iso | en | |
| dc.subject | 媒合 | zh_TW |
| dc.subject | 旅遊 | zh_TW |
| dc.subject | 共享經濟 | zh_TW |
| dc.subject | mobile app | en |
| dc.subject | Travel | en |
| dc.subject | shared economy | en |
| dc.subject | peer-to-peer | en |
| dc.title | Wander: 在地旅遊行程媒合平台 | zh_TW |
| dc.title | Wander: A Peer-to-Peer Travel Experience Mobile App | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 陳鴻基,孔令傑 | |
| dc.subject.keyword | 旅遊,媒合,共享經濟, | zh_TW |
| dc.subject.keyword | Travel,shared economy,peer-to-peer,mobile app, | en |
| dc.relation.page | 67 | |
| dc.identifier.doi | 10.6342/NTU201800887 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-08-10 | |
| dc.contributor.author-college | 管理學院 | zh_TW |
| dc.contributor.author-dept | 企業管理碩士專班 | zh_TW |
| 顯示於系所單位： | 管理學院企業管理專班(Global MBA) | |
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