請用此 Handle URI 來引用此文件：
http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70602完整後設資料紀錄
| DC 欄位 | 值 | 語言 |
|---|---|---|
| dc.contributor.advisor | 林麗雲(Lih-Yun Lin) | |
| dc.contributor.author | Yun-Ting Chen | en |
| dc.contributor.author | 陳韻婷 | zh_TW |
| dc.date.accessioned | 2021-06-17T04:32:16Z | - |
| dc.date.available | 2023-08-21 | |
| dc.date.copyright | 2018-08-21 | |
| dc.date.issued | 2018 | |
| dc.date.submitted | 2018-08-11 | |
| dc.identifier.citation | 參考書目
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| dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70602 | - |
| dc.description.abstract | 數位化後數位平台網路使用者逐漸透過數位平台獲取新聞內容，數位平台也成為新聞媒體曝光的主要管道之一。然而數位平台在網路上的獨大，也使得過去新聞媒體依靠廣告收入賺取收益的經營模式面臨挑戰。歐洲出版商不滿於數位平台利用新聞媒體內容吸引使用者並賺取數位廣告，卻未對新聞內容付費，因此主張數位平台包括谷歌等網路聚合平台服務商應為數位新聞內容付費。德國及西班牙政府在出版商的要求下，分別在2013年及2014年頒布新的著作權法案，並賦予新聞出版商新聞鄰接權。在第二章本文爬梳新聞媒體的特性以及數位平台興起後對新聞業造成的衝擊，並爬梳過去對於使用智慧財產權保護新聞內容的相關論述。透過文獻分析法，在第四章中呈現德西兩國新聞出版鄰接政策立法脈絡、法規內容以及相關利害關係人，包括新聞出版商及數位平台業者對於此項權利的論述，並從傳播政策的角度檢視此項立法。第五章研究結果發現，雖然新聞出版鄰接權得以抑制小型數位平台盜用新聞內容的現象，但卻無法成功規範大型數位平台。由於立法上德國採取彈性付費模式，因此造成出版商迫於流量而仍與谷歌簽訂免費授權協定，無法使谷歌平台為新聞付費。而西班牙則採取強制付費授權模式，原本政府希望透過強制方式要求谷歌與出版商簽訂付費協定，但最後谷歌新聞卻選擇直接退出西班牙市場，造成當地新聞出版商面臨流量下滑的狀況。在研究討論中本文認為由於數位平台對網路的影響力太大，因此藉由「使用者付費」方式的新聞出版鄰接權並無法讓大型數位平台付費新聞內容。本文認為，各國政府應有必要發展出屬於本國的公共數位平台，以降低大型數位平台對於新聞業的控制。 | zh_TW |
| dc.description.abstract | After the digitalization, the internet users gradually choose to go on digital platforms to read news, and platforms have become the main places for news websites to receive the view numbers. Many European news publishers do not satisfy with the phenomenon that digital platforms use their news contents and get most of the digital advertising without paying anything to them, because of that, the European publishers propose that digital platforms should pay for news contents. Germany and Spain enacted the new copyright for news publishers in 2013 and 2014. In chapter 2, the paper analyzes the character of news media, the effect of digital platforms and the discussion of using copyright to protect news products. By using the document analysis method, the paper analyzes the background of the legislation, the regulation of the new copyright and how the stakeholders view this new copyright for news publishers. The paper found out that even though the new right can regulate small digital platforms; it cannot make large digital platforms such as Google news pay for news products. The paper suggests that the local government should develop a public digital platform for news publishers to reduce the international digital platform’s impact on news publishers. | en |
| dc.description.provenance | Made available in DSpace on 2021-06-17T04:32:16Z (GMT). No. of bitstreams: 1 ntu-107-R04342015-1.pdf: 860622 bytes, checksum: dcab16eb2095ad3a0d1609ac980815a3 (MD5) Previous issue date: 2018 | en |
| dc.description.tableofcontents | 論文口試委員審定書 II
謝辭 III 中文摘要 IV 英文摘要 V 第一章 緒論 1 第一節 問題意識 1 第二節 研究意義 12 第二章 文獻回顧 13 第一節 新聞媒體特性與政府介入新聞產業方式 13 第二節 數位平台對新聞媒體影響 20 第四節 小結 27 第三章 架構與方法 29 第四章 德國與西班牙新聞出版鄰接權政策分析 34 第一節 德國新聞出版鄰接權:彈性付費授權新聞模式 34 第二節 西班牙新聞出版鄰接權:強制付費授權新聞模式 44 第三節 小結 50 第五章 結論 53 第一節 結果 53 第二節 討論 54 第三節 研究限制與未來建議 59 參考書目 60 附錄 68 德國新聞出版鄰接權法條 68 西班牙新聞出版鄰接權法條 69 | |
| dc.language.iso | zh-TW | |
| dc.subject | 新聞出版鄰接權 | zh_TW |
| dc.subject | 新聞業 | zh_TW |
| dc.subject | 數位平台 | zh_TW |
| dc.subject | news industry | en |
| dc.subject | ancillary copyright for Press Publishers | en |
| dc.subject | digital platform | en |
| dc.title | 數位平台失靈時代，誰該為新聞付費？ 以德國及西班牙的新聞出版鄰接權為例 | zh_TW |
| dc.title | In the Market Failure of Platform Era, Who Should Pay for News? In the Case of an Ancillary Copyright for Press Publishers in Germany and Spain | en |
| dc.type | Thesis | |
| dc.date.schoolyear | 106-2 | |
| dc.description.degree | 碩士 | |
| dc.contributor.oralexamcommittee | 馮建三,胡元輝 | |
| dc.subject.keyword | 新聞出版鄰接權,數位平台,新聞業, | zh_TW |
| dc.subject.keyword | ancillary copyright for Press Publishers,digital platform,news industry, | en |
| dc.relation.page | 69 | |
| dc.identifier.doi | 10.6342/NTU201802991 | |
| dc.rights.note | 有償授權 | |
| dc.date.accepted | 2018-08-12 | |
| dc.contributor.author-college | 社會科學院 | zh_TW |
| dc.contributor.author-dept | 新聞研究所 | zh_TW |
| 顯示於系所單位： | 新聞研究所 | |
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|---|---|---|---|
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