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完整後設資料紀錄
DC 欄位 | 值 | 語言 |
---|---|---|
dc.contributor.advisor | 莊裕澤 | |
dc.contributor.author | Meng-Ru Raymond Tsai | en |
dc.contributor.author | 蔡孟儒 | zh_TW |
dc.date.accessioned | 2021-06-17T04:31:27Z | - |
dc.date.available | 2023-08-18 | |
dc.date.copyright | 2018-08-18 | |
dc.date.issued | 2018 | |
dc.date.submitted | 2018-08-10 | |
dc.identifier.citation | [ ] Is cloud computing changing the face of the IT industry?,網址:https://marketrealist.com/2014/07/cloud-computing-changing-face-industry
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Satya Nadella (2017),刷新未來 Hit Refresh,天下 | |
dc.identifier.uri | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70573 | - |
dc.description.abstract | 雲端服務在近年快速的成熟,市場接受的程度亦日益提高,對於傳統上以研發銷售套裝軟體之軟體公司,皆面臨到將既有業務轉換為雲端服務之機會與挑戰。這種產品型態的轉換,不但是企業轉型的重要環節,亦常伴隨著內部組織與文化、盈利方式改變及合作夥伴關係等不同面向上的戰略考量。
微軟公司自2010年至迄今,即處於透過雲端策略以達成企業轉型之目標之過程。本研究藉由審視此期間微軟之雲端策略背景及策略規劃、以至策略執行層面的評量及檢討、以及未來的機會及挑戰等,在企業轉型的連續性觀點下探討管理上的意涵。本研究側重於策略執行細節之研究,透過三個策略執行時期的連續性研究架構中,於每一時期中探討微軟內部組織與文化、盈利方式以及合作夥伴關係等三個面向,達成以下的研究目的: 一、分享微軟作為一個雲端服務「提供者」,如何透過雲端策略轉型的經驗, 作為傳統以研發銷售套裝軟體之軟體公司企業轉型之參考。 二、由三大面向檢視微軟執行雲端策略的過程,及其所面對的錯誤、修正及挑戰,探討企業轉型策略在執行構面上之管理意涵。 | zh_TW |
dc.description.abstract | Cloud services are getting matured rapidly in recent years, and the degree of market acceptance has increased as well. For traditional software companies that developed and sold packaged software as the core business, are facing the opportunity and challenge of transforming existing services into cloud services. This type of product conversion is not only an important part of business transformation, but also accompanied by different strategic considerations such as internal organization and culture, changes in profit model and partners relationship.
Since 2010, Microsoft has been in the process of achieving the goal of business transformation through the cloud strategy. This study explores the implications of management in the context of business transformation by examining the strategic planning of Microsoft's cloud strategy and review of strategic implementation, as well as future opportunities and challenges. This study focuses on the study of the details of Strategy Implementation. We explore three aspects of Microsoft’s internal organization and culture, profit model and partners relationship, to achieve the following research purposes: First, share Microsoft's experience as a cloud provider 'provider', how to perform business transform through the cloud strategy, as a solid reference for the business transformation for traditional software companies. Second, identify Microsoft's implementation of the cloud strategy, including the challenges and the lesson learned, from the three major aspects of the process, | en |
dc.description.provenance | Made available in DSpace on 2021-06-17T04:31:27Z (GMT). No. of bitstreams: 1 ntu-107-P04747016-1.pdf: 5406025 bytes, checksum: 28d56d80b1be80d2bf11cecb01c79863 (MD5) Previous issue date: 2018 | en |
dc.description.tableofcontents | CONTENTS
誌謝 I 中文摘要 II ABSTRACT III CONTENTS IV 圖表目錄 VI CHAPTER 1 緒論 1 1.1 研究背景 1 1.2 研究目的與動機 3 1.3 論文架構 4 CHAPTER 2 文獻探討 6 2.1 雲端產業概述及競爭者分析 6 2.1.1 雲端運算簡介 6 2.1.2 雲端運算服務模式 6 2.1.3 雲端服務部署模型 7 2.1.4 競爭者分析 8 基礎設施及合規性 8 雲端功能及服務 11 雲端市場概述 12 2.2 企業轉型與雲端服務 14 2.3 雲端服務之盈利方式 16 2.4 企業轉型與策略管理 17 2.4.1 策略規劃 18 2.4.2 策略執行 19 2.5 小結 24 CHAPTER 3 研究架構、範圍及限制 25 3.1 研究架構 25 3.2 研究範圍及限制 26 CHAPTER 4 微軟雲端策略執行之研究 27 4.1 進入市場期 (2010年至2014年) 27 4.1.1 背景及微軟雲端策略 27 4.1.2 內部組織與文化 29 4.1.3 盈利方式之變化 33 4.1.4 合作夥伴關係 36 4.1.5 小結 39 4.2 重整期 (2014年~2018年) 40 4.2.1 背景及雲軟雲端策略 41 4.2.2 內部組織與文化 42 4.2.3 盈利方式之變化 47 4.2.4 合作夥伴關係 50 4.2.5 小結 52 4.3 未來機會與挑戰 (2018年~) 54 4.3.1 背景及微軟雲端策略 54 4.3.2 內部組織與文化 63 4.3.3 盈利方式之變化 64 4.3.4 合作夥伴關係 66 CHAPTER 5 結論與建議 67 5.1 研究結論及貢獻 67 5.1.1 內部組織與文化 67 5.1.2 盈利方式之改變 68 5.1.3 合作夥伴關係 69 5.2 未來研究建議 70 參考文獻 71 圖表目錄 圖表 1 論文架構 5 圖表 2 雲端運算三種服務模式 7 圖表 3 公有雲、私有雲及混合雲比較 8 圖表 4 AZURE 於各國政府及各產業之合規性 (部份) 9 圖表 5 AWS全球資料中心據點 10 圖表 6 微軟AZURE全球資料中心據點 10 圖表 7 GCP全球資料中心據點 11 圖表 8 公有雲使用率調查(2018) BY RIGHTSCALE 12 圖表 9公有雲使用率調查(2018 VS. 2017) BY RIGHTSCALE 13 圖表 10公有雲使用率調查(2017 VS. 2016) BY RIGHTSCALE 13 圖表 11大型企業之公有雲使用率調查(2018 VS. 2017) BY RIGHTSCALE 14 圖表 12 組織架構 20 圖表 13 事業部組織結構之優缺點 21 圖表 14 功能性組織結構之優缺點 22 圖表 15 研究範圍及屬性 24 圖表 16 研究範圍與架構 25 圖表 17 2010年微軟雲端產品WINDOWS AZURE 29 圖表 18微軟組織架構 (2008) 30 圖表 19微軟組織架構 (2013) 33 圖表 20軟體授權:永久模式與訂閱模式比較 34 圖表 21 2010年微軟雲端產品定價 34 圖表 22微軟合作夥伴架構 37 圖表 23公有雲使用率調查 (2014) BY RIGHTSCALE 39 圖表 24 微軟雲端策略執行衡量及檢討-進入市場(2010-2014) 40 圖表 25 MAGIC QUADRANT FOR CLOUD INFRASTRUCTURE AS A SERVICE (2014), BY GARTNER 42 圖表 26 AZURE、AWS及GCP虛擬機器之作業系統支援比較 44 圖表 27微軟組織架構 (2017) 45 圖表 28微軟組織架構 (2018/4) 47 圖表 29雲端服務隨選隨用特性 48 圖表 30 綜合ON-DEMAND、SPOT INSTANCE以及RESERVED INSTANCE之範例 49 圖表 31 微軟解決方案提供者計劃 (CSP) 51 圖表 32 MAGIC QUADRANT FOR CLOUD INFRASTRUCTURE AS A SERVICE (2017), BY GARTNER 52 圖表 33 微軟股價歷史 53 圖表 34微軟雲端策略執行衡量及檢討-重整期(2014-現在) 54 圖表 35 AWS之AI服務 57 圖表 36 GOOGLE之AI服務 58 圖表 37 AZURE之AI服務 59 圖表 38 雲端廠商AI戰略背景比較 60 圖表 39 ALPHABET、AMAZON及微軟盈收分佈 61 | |
dc.language.iso | zh-TW | |
dc.title | 微軟公司雲端策略執行之研究 | zh_TW |
dc.title | A Study of Microsoft's Cloud Strategy Implementation | en |
dc.type | Thesis | |
dc.date.schoolyear | 106-2 | |
dc.description.degree | 碩士 | |
dc.contributor.oralexamcommittee | 蔡益坤,翁崇雄 | |
dc.subject.keyword | 軟體公司,微軟公司,雲端服務,企業轉型,企業執行,組織文化,盈利方式,合作夥伴, | zh_TW |
dc.subject.keyword | Software Companies,Microsoft,Cloud Service,Business Transformation,Strategy Implementation,Organizational Culture,Profit Model,Partners Relationship, | en |
dc.relation.page | 80 | |
dc.identifier.doi | 10.6342/NTU201802883 | |
dc.rights.note | 有償授權 | |
dc.date.accepted | 2018-08-13 | |
dc.contributor.author-college | 管理學院 | zh_TW |
dc.contributor.author-dept | 資訊管理組 | zh_TW |
顯示於系所單位: | 資訊管理組 |
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