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標題: | 食品安全事件下政府的危機管理與溝通:以2017年戴奧辛與芬普尼雞蛋事件為例 Government's crisis management and communication under the food safety incident: A case study of 2017 Dioxin and Fipton’s Egg Events in Taiwan |
作者: | Yuan-Ling Pan 潘媛玲 |
指導教授: | 王宏文(Hong-Wun Wang) |
關鍵字: | 危機管理,危機溝通,內容分析法,深度訪談法,風險溝通, Crisis management,Crisis communication,Content analysis,In-depth interviews,Risk communication, |
出版年 : | 2018 |
學位: | 碩士 |
摘要: | 近年來,我國食品安全事件層出不窮,當食安危機爆發時,政府有責任進行危機處理與溝通。隨著科技發展以及人類生活型態的改變,媒體成為公眾接收訊息的主要來源,同時可能重建資訊,因此,對政府而言,危機管理與溝通,及其與媒體的互動情形,會影響民眾對政府的觀感與信任。本研究整理相關的文獻後,整理出一「政府危機管理與溝通之架構」,利用此架構分析2017年兩起食品安全事件—戴奧辛和芬普尼雞蛋事件,政府的危機管理與溝通,和媒體互動關係,以及媒體的立場。透過深度訪談了解政府部門的危機處理情形,接著運用內容分析與質性分析方法,探究政府新聞稿與媒體報導中,政府的危機溝通策略及政府與媒體在溝通時的立場。綜合分析後,發現在危機管理與溝通層面,有預警機制、標準作業程序、領導人、經驗傳承、組織平時的聯繫、基層人力等方面仍有進步空間,以及行政與司法的職能差異等;與媒體的互動關係可得知,媒體確實為重要的溝通對象,政府部門面對不同性質的媒體有不同的應對策略,但是媒體在報導上,可能會因為自身背景的政治因素,對事件的報導關注力與立場有所不同;最後,食品安全的畜牧方面存在法律規範、農民教育方式、專業人才等方面尚須改善。 In recent years, there were many food safety events have emerged in an endless stream. When the food safety crisis broke out, the government had the responsibility to deal with the crisis. With the development of science and technology and the changes in human life, the media has become the main source of public reception of information, and it is possible to rebuild information. Therefore, for the government, crisis management and communication, and its interaction with the media, will affect the perception and trust of public to government. After collating relevant literature, this study compiled a “Government Crisis Management and Communication Framework”, which used this framework to analyze government how to management and communication in two food safety crisis incidents in 2017—Dioxin and Fipronil Egg Events, and the interactions with media, and the position of the media. Through in-depth interviews to understand the crisis situation of government departments, and then use content analysis and qualitative analysis methods to explore the government's crisis communication strategy and the positions of government and media. After comprehensive analysis, there are something to improve of crisis management and communication for government. The media is indeed an important communication target. The government have different strategies for different media. However, the report on the event due to political factors of media background cause strength and position are different. Finally, there are still some improvements in the legal aspects of animal husbandry in food safety. |
URI: | http://tdr.lib.ntu.edu.tw/jspui/handle/123456789/70434 |
DOI: | 10.6342/NTU201803242 |
全文授權: | 有償授權 |
顯示於系所單位: | 公共事務研究所 |
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